10 Best permanent purple hair dyes of 2025

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Best Choice

1

Smart Beauty
Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty
Main highlights

Key Features and Benefits
Amethyst Purple hair dye with Smart Plex anti-breakage technology ensures vibrant color, healthy hair, and 100% grey coverage.

Ideal Use Cases
Perfect for dark blonde to mid-brown hair seeking a bold, fashionable purple shade without salon visits.

Customer Reviews Highlight
Most praised for its long-lasting color vibrancy and significantly reduced hair damage compared to other dyes.
Key specs
- Formula:Non-drip
- Color:Amethyst Purple
- Coverage:100% grey coverage
- Application:Mix and apply with nozzle
- Shades:Dark blonde to mid-brown
9.8

Exceptional

Our Rating

8.2
Simple to use

8.0
Aroma

8.0
Long life
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Value for Money

2

ion
Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
Main highlights

Vibrant and Contemporary Colors
Permanent, vibrant, and contemporary colors with a crème consistency for easy application. Vegan & Cruelty-Free, not tested on animals.

Perfect for Pre-Lightened Hair
Ideal for use on pre-lightened or highlighted hair. Mix with a 10 volume developer in a 1:1 ratio for best results.

Excellent Gray Coverage
Customers praise the product for its excellent gray coverage, long-lasting color, and maintaining hair health and appearance.
9.7

Exceptional

Our Rating

9.7
Simple to use

9.3
Aroma

8.9
quality of ingredients
3

ARCTIC FOX
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

20% Off
Main highlights

Vegan and Conditioning Formula
Arctic Fox hair dye is vegan, cruelty-free, and conditions hair.

Ideal for Vibrant Hair Colors
Works well on lightened hair for vibrant results and covers faded colors.

Long-Lasting Vibrancy
Customers praise the dye's longevity and vibrant color retention.
9.5

Excellent

Our Rating

9.3
Aroma

9.1
Simple to use

8.7
Easy to use
4

SoftSheen-Carson

Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

17% Off
9.3

Excellent

Our Rating
5

Berina

Berina New Professional Permanent Hair DYE Color Cream Purple Violet # A6
9.2

Excellent

Our Rating
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6

LIVE

Schwarzkopf LIVE Color XXL Ultra Brights 94 Purple Punk
9.1

Excellent

Our Rating
7

Splat

Splat Midnight Hair Color Amethyst 6 Fl oz.

48% Off
8.9

Very Good

Our Rating
8

Got2B
Schwarzkopf Got2b Metallics Permanent Hair Color, M69 Amethyst Chrome
Main highlights

Vibrant Metallic Color
Achieve a multi-dimensional metallic look with bold, shimmering tones.

Ideal for Color Transformation
Perfect for transforming natural or pre-lightened hair to vibrant shades.

Ease of Use Praised
Customers love the straightforward application and included conditioning treatment.
Key specs
- Formula:Metallic-shine booster
- Color:Metallic
- Coverage:Permanent
- Application:1 tube, 1 bottle
- Shades:Bold hair color
8.8

Very Good

Our Rating

8.2
Simple to use

8.0
worth the money

8.0
Long life
9

Clairol

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
8.7

Very Good

Our Rating
10

L'Oreal Paris
L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

45% Off
Main highlights

Shimmering Violet Hair Dye for Dark Hair
Feria Hair Color transforms dark hair to a vibrant, multi-faceted violet shade with 4X highlights in one step, no bleaching required.

Best for Dark Hair Transformation
Ideal for those with dark hair looking to achieve bold, vibrant colors without the need for bleaching. Also suitable for covering grays.

Customer Praise for Easy Application and Coverage
Customers appreciate the easy application, thorough coverage with one box, and the high-quality conditioner included in the kit.
Key specs
- Formula:Permanent hair color gel
- Color:Shimmering violet
- Coverage:High impact, vibrant
- Application:1 step, no bleaching
- Shades:Bold, multi-tonal
8.6

Very Good

Our Rating

9.5
Simple to use

8.7
Hair quality

8.0
Aroma

10 Best permanent purple hair dyes of 2025

1

Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty

8.2

8.0

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

9.7

9.3

8.9

3

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

9.3

9.1

8.7

4

Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

5

Berina New Professional Permanent Hair DYE Color Cream Purple Violet # A6

6

Schwarzkopf LIVE Color XXL Ultra Brights 94 Purple Punk

7

Splat Midnight Hair Color Amethyst 6 Fl oz.

8

Schwarzkopf Got2b Metallics Permanent Hair Color, M69 Amethyst Chrome

8.2

8.0

8.0

9

Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

10

L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

9.5

8.7

8.0

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