10 Best hair colors of 2025

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Best Choice

1

COLOR WOW
COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
Main highlights

Instant Gray Coverage
COLOR WOW Root Cover Up instantly conceals grays and blends seamlessly for natural-looking hair.

Ideal for Thinning Hair
Perfect for those seeking to fill in thinning hairlines and enhance hair volume.

Long-Lasting Natural Look
Praised for its natural appearance and lasting effect even after washing.
9.8

Exceptional

Our Rating

9.9
Fashion

8.2
Simple to use

8.0
Long life
How do we rank?

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Value for Money

2

REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
Main highlights

Repairs Hair with Bond Repair Complex
The Bond Repair Complex and Vegan Keratin Fillers help repair and strengthen hair from the inside out.

Ideal for Long-Lasting Color
Ammonia-free formula provides 100% gray coverage and up to 8 weeks of vibrant color.

Customer Praised Feature: Silkier Hair
Users frequently praise the product for making hair up to 94% silkier and 9X shinier.
Key specs
- Formula:No-mess, no-drip
- Color:Ammonia-free color
- Ingredients:Bond Repair Complex, Vegan Keratin
- Coverage:100% gray coverage
- Duration:Up to 8 weeks
9.7

Exceptional

Our Rating
3

L'Oreal Paris
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit
Main highlights

Triple Protection System
Excellence Crème offers a triple protection system that seals, replenishes, and conditions hair while providing 100% gray coverage.

Ideal for Gray Coverage
Perfect for covering stubborn grays, ensuring a uniform color from root to tip.

Praised Applicator
Customers love the comb applicator for even color distribution.
Key specs
- Formula:Triple protection system
- Color:Not specified
- Ingredients:Collagen
- Coverage:100% gray coverage
- Duration:Long-lasting
9.6

Exceptional

Our Rating

9.1
Simple to use

8.7
worth the money

8.2
Long life
4

L'Oreal Paris
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit
Main highlights

Complete Gray Coverage
LOreal Paris Excellence Creme provides 100% gray coverage with a non-drip formula for effortless application.

Ideal for Long-Lasting Color
Perfect for those seeking vibrant, lasting color with protection up to 8 weeks.

Customer Praised Shine
Users love the product for leaving hair shiny and healthy-looking.
Key specs
- Formula:Non-drip creme
- Color:Various shades available
- Ingredients:Ceramide, pro-keratine, glycerin
- Coverage:100% gray coverage
- Duration:Up to 8 weeks
9.5

Excellent

Our Rating

9.3
materials Quality

9.1
Simple to use

8.7
worth the money
5

Not Your Mother's

Semi-Permanent Hair Color Cream by Not Your Mothers Haircare
9.3

Excellent

Our Rating
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6

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

14% Off
Main highlights

Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
9.1

Excellent

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
7

Garnier
Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

18% Off
Main highlights

Nourishing Color
Infused with fruit oils for radiant, long-lasting color.

Ideal for All Textures
Adapts to various hair textures for even coverage.

Shiny and Healthy Hair
Praised for leaving hair moisturized and silky.
9.0

Excellent

Our Rating
8

L'Oreal Paris
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 7 Dark Blonde, 1 Kit
Main highlights

100 Percent Gray Coverage
LOreal Paris Excellence Creme provides complete gray coverage for all hair types, ensuring vibrant color from root to tip.

Triple Care Color Routine
Ideal for those seeking long-lasting color and hair protection, with ceramide, pro-keratine, and glycerin for up to 8 weeks.

Salon Inspired Aftercare
Praised for its after color shampoo that cleanses and smooths, enhancing the color's radiance and longevity.
8.9

Very Good

Our Rating
9

L'Oreal Paris
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye

28% Off
Main highlights

Fade-Defying Color with Shine
Superior Preference provides long-lasting, vibrant color with added shine from the included Care Supreme Conditioner with Shine Serum.

Ideal for Versatile Color Needs
Perfect for covering gray, achieving highlights, or trying bold new shades with over 50 color options.

Customer Praised Color Longevity
Users love the fade-defying quality, keeping color vibrant longer than many competitors.
Key specs
- Formula:Gel hair dye
- Color:Over 50 shades
- Ingredients:Care Supreme Conditioner
- Coverage:Gray coverage
- Duration:Fade-defying
8.8

Very Good

Our Rating
10

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

16% Off
Main highlights

Vivid Color and Shine
Delivers intense black color with Diamond Brilliance serum for lasting shine.

Ideal for Gray Coverage
Perfect for covering gray hair with a subtle blue tint.

Shiny Finish Praised
Customers love the shiny finish that mimics salon results.
8.7

Very Good

Our Rating

10 Best hair colors of 2025

1

COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula

9.9

8.2

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

3

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

9.1

8.7

8.2

4

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

9.3

9.1

8.7

5

Semi-Permanent Hair Color Cream by Not Your Mothers Haircare

6

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1

8.0

8.0

7

Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

8

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 7 Dark Blonde, 1 Kit

9

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown, Pack of 1, Hair Dye

10

Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

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