10 Best hair coloring products of 2025

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Best Choice

1

L'Oreal Paris

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit (Pack of 2)

23% Off
9.8

Exceptional

Our Rating
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Value for Money

2

L'Oreal Paris
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye
Main highlights

Fade-Defying Color and Shine
Superior Preference offers long-lasting color with added shine using Care Supreme Conditioner and Shine Serum.

Ideal for Diverse Hair Shades
Over 50 shades available, perfect for any hair color transformation.

Excellent Gray Coverage
Praised for effectively covering grays while maintaining vibrant color.
Key specs
- Formula:Gel
- Color:Multiple shades available
- Coverage:Fade-defying
- Duration:Long-lasting
- Application:Permanent hair dye kit
9.6

Exceptional

Our Rating

9.3
quality of ingredients

8.7
worth the money

8.0
Odor elimination
3

L'Oreal Paris
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit
Main highlights

Triple Protection System
Excellence Crème offers a triple protection system that seals, replenishes, and conditions hair while providing 100% gray coverage.

Ideal for Gray Coverage
Perfect for covering stubborn grays, ensuring a uniform color from root to tip.

Praised Applicator
Customers love the comb applicator for even color distribution.
Key specs
- Formula:Triple protection system
- Color:Not specified
- Coverage:100% gray coverage
- Duration:Long-lasting
- Application:Root-to-tip
9.5

Excellent

Our Rating

9.1
Simple to use

8.7
worth the money

8.2
Long life
4

L'Oreal Paris

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5G Medium Golden Brown, 1 Kit
9.4

Excellent

Our Rating
5

Yexixsr
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Main highlights

Complete Kit for DIY Hair Dyeing
Includes mixing bowl, brushes, and clips for salon-quality results.

Ideal for At-Home Hair Coloring
Perfect for both beginners and experienced users.

Highly Praised Easy Cleaning
Customers love the easy-to-clean and reusable tools.
9.2

Excellent

Our Rating
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6

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

14% Off
Main highlights

Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
9.0

Excellent

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
7

Schwarzkopf
Schwarzkopf Keratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Main highlights

Key Features
Strengthens hair 5X against breakage, leaves it soft and smooth, with a long-lasting, vibrant, anti-fade color.

Ideal Use Cases
Perfect for damaged hair needing strength and renewal while maintaining curl pattern and texture during the coloring process.

Customer Feedback
Most reviews praise its easy application, effective bond-enforcing strength, and the vibrant, lasting color it delivers.
8.9

Very Good

Our Rating

9.1
Simple to use

8.9
worth the money

8.0
Aroma
8

Garnier
Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

18% Off
Main highlights

Nourishing Color
Infused with fruit oils for radiant, long-lasting color.

Ideal for All Textures
Adapts to various hair textures for even coverage.

Shiny and Healthy Hair
Praised for leaving hair moisturized and silky.
8.8

Very Good

Our Rating
9

L'Oreal Paris

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

35% Off
8.7

Very Good

Our Rating
10

L'Oreal Paris
L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary
Main highlights

Instant Gray Coverage
Conceals grays in seconds with lightweight, smudge-free formula.

Perfect for In-Between Colorings
Ideal for quick touch-ups between salon visits.

Highly Praised for Ease of Use
Customers appreciate its simplicity and effectiveness.
8.4

Good

Our Rating

8.7
dim light

8.2
Simple to use

8.0
Simple to take off

10 Best hair coloring products of 2025

1

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit (Pack of 2)

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

9.3

8.7

8.0

3

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

9.1

8.7

8.2

4

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5G Medium Golden Brown, 1 Kit

5

Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

6

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1

8.0

8.0

7

Schwarzkopf Keratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

9.1

8.9

8.0

8

Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

9

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

10

L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary

8.7

8.2

8.0

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