10 Best permanent hair dyes of 2025

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Best Choice

1

ARCTIC FOX
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
Main highlights

Key Features
Vibrant Purple AF color, works on various base colors, vegan, conditions hair, no harmful chemicals, long-lasting, and sweet-scented.

Ideal Use Cases
Perfect for achieving deep purple hues on lightened hair, covering faded colors, and mixing with other shades for customized results.

Customer Reviews Highlight
Most praised for its vibrant color payoff, gentle formula that conditions hair, and its long-lasting color even after multiple washes.
9.6

Exceptional

Our Rating

9.3
Aroma

9.1
Simple to use

8.7
Easy to use
How do we rank?

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Careful review Our team ensures quality, value, and fit based on real user feedback

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Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black
Main highlights

Full Gray Coverage and Anti-Aging Benefits
AGEbeautiful hair dye offers 100% gray coverage and anti-aging benefits with biotin for thicker, fuller hair.

Ideal for DIY Salon-Quality Results
Perfect for home users seeking professional salon-quality results at a fraction of the cost.

Praised for Brassiness Reduction
Highly praised for effectively reducing brassiness and maintaining vibrant color.
9.5

Excellent

Our Rating

8.2
Simple to use

8.0
Gentle

8.0
worth the money
3

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

11% Off
Main highlights

Shimmering Color Transformation
Feria's multi-faceted dye transforms hair with bold, shimmering color.

Fashion-Inspired Versatility
Ideal for those seeking trendy, salon-quality color at home.

Color Longevity Praised
Users love the long-lasting, vibrant finish that turns heads.
9.3

Excellent

Our Rating

9.3
materials Quality

8.9
quality of ingredients

8.4
Simple to use
4

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

16% Off
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Vivid Color and Shine
Delivers intense black color with Diamond Brilliance serum for lasting shine.

Ideal for Gray Coverage
Perfect for covering gray hair with a subtle blue tint.

Shiny Finish Praised
Customers love the shiny finish that mimics salon results.
9.2

Excellent

Our Rating
5

SoftSheen-Carson
SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with Argan Oil and Vitamin E, Jet Black

35% Off
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Intense Nourishment with Fruit Oils
Infused with shea, avocado, and olive oils for deep nourishment.

Ideal for All Hair Types
Perfect for curly, wavy, natural, relaxed, and transitioning hair.

Highly Praised Color Vibrancy
Delivers rich, jet-black color that covers blonde and brown strands.
8.9

Very Good

Our Rating

8.9
Simple to use

8.0
worth the money

8.0
Aroma
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6

L'OREAL PARIS
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

19% Off
Main highlights

Fade-Defying Color and Shine
Superior Preference offers long-lasting color with added shine using Care Supreme Conditioner and Shine Serum.

Ideal for Diverse Hair Shades
Over 50 shades available, perfect for any hair color transformation.

Excellent Gray Coverage
Praised for effectively covering grays while maintaining vibrant color.
8.7

Very Good

Our Rating

9.3
quality of ingredients

8.7
worth the money

8.0
Odor elimination
7

Schwarzkopf
Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

10% Off
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Bond Enforcing System
The 3-step system strengthens hair, making it 5X stronger against breakage.

Ideal for Color Longevity
Perfect for those seeking vibrant, long-lasting color up to 10 weeks.

Praised Application Ease
Customers love the easy application with the precision applicator.
8.5

Good

Our Rating
8

L'OREAL PARIS
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

20% Off
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Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
8.3

Good

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
9

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application - Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

19% Off
Main highlights

Vibrant Color and Shine
Color Ultime offers intense, vibrant color with diamond-infused shine, lasting up to 10 weeks.

Ideal for Gray Coverage
Perfect for covering gray hair, providing fade-resistant vibrancy and long-lasting results.

Confidence Boosting Results
Customers praise the vibrant color and confidence boost it provides.
8.0

Good

Our Rating
10

Color Charm

COLORCHARM Demi Permanent Hair Color, 1N Black, Gloss, Refresh & Tone, 2 Fl Oz

40% Off
7.9

Good

Our Rating

10 Best permanent hair dyes of 2025

1

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)

9.3

9.1

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

8.2

8.0

8.0

3

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

9.3

8.9

8.4

4

Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

5

SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with Argan Oil and Vitamin E, Jet Black

8.9

8.0

8.0

6

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

9.3

8.7

8.0

7

Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

8

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1

8.0

8.0

9

Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application - Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

10

COLORCHARM Demi Permanent Hair Color, 1N Black, Gloss, Refresh & Tone, 2 Fl Oz

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