10 Best permanent hair colors of 2025

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Best Choice

1

L'Oreal Paris

L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
9.9

Exceptional

Our Rating
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Value for Money

2

REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
Main highlights

Repairs Hair with Bond Repair Complex
The Bond Repair Complex and Vegan Keratin Fillers help repair and strengthen hair from the inside out.

Ideal for Long-Lasting Color
Ammonia-free formula provides 100% gray coverage and up to 8 weeks of vibrant color.

Customer Praised Feature: Silkier Hair
Users frequently praise the product for making hair up to 94% silkier and 9X shinier.
Key specs
- Formula:No-mess, no-drip
- Color:Ammonia-free color
- Coverage:100% gray coverage
- Duration:Up to 8 weeks
- Application:Works on all hair types
9.8

Exceptional

Our Rating
3

Garnier
Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

19% Off
Main highlights

Nourishing Color
Infused with fruit oils for radiant, long-lasting color.

Ideal for All Textures
Adapts to various hair textures for even coverage.

Shiny and Healthy Hair
Praised for leaving hair moisturized and silky.
9.6

Exceptional

Our Rating
4

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black
Main highlights

Full Gray Coverage and Anti-Aging Benefits
AGEbeautiful hair dye offers 100% gray coverage and anti-aging benefits with biotin for thicker, fuller hair.

Ideal for DIY Salon-Quality Results
Perfect for home users seeking professional salon-quality results at a fraction of the cost.

Praised for Brassiness Reduction
Highly praised for effectively reducing brassiness and maintaining vibrant color.
9.5

Excellent

Our Rating

8.2
Simple to use

8.0
Gentle

8.0
worth the money
5

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
Main highlights

Shimmering Color Transformation
Feria's multi-faceted dye transforms hair with bold, shimmering color.

Fashion-Inspired Versatility
Ideal for those seeking trendy, salon-quality color at home.

Color Longevity Praised
Users love the long-lasting, vibrant finish that turns heads.
Key specs
- Formula:Permanent hair dye
- Color:Multi-Faceted Permanent
- Coverage:Gray coverage
- Duration:Long-lasting color
- Application:No appointment required
9.3

Excellent

Our Rating

9.3
materials Quality

8.9
quality of ingredients

8.4
Simple to use
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6

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count
Main highlights

Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
9.1

Excellent

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
7

L'Oreal Paris
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

10% Off
Main highlights

Fade-Defying Color and Shine
Superior Preference offers long-lasting color with added shine using Care Supreme Conditioner and Shine Serum.

Ideal for Diverse Hair Shades
Over 50 shades available, perfect for any hair color transformation.

Excellent Gray Coverage
Praised for effectively covering grays while maintaining vibrant color.
Key specs
- Formula:Gel
- Color:Multiple shades available
- Coverage:Fade-defying
- Duration:Long-lasting
- Application:Permanent hair dye kit
8.9

Very Good

Our Rating

9.3
quality of ingredients

8.7
worth the money

8.0
Odor elimination
8

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

16% Off
Main highlights

Vivid Color and Shine
Delivers intense black color with Diamond Brilliance serum for lasting shine.

Ideal for Gray Coverage
Perfect for covering gray hair with a subtle blue tint.

Shiny Finish Praised
Customers love the shiny finish that mimics salon results.
8.8

Very Good

Our Rating
9

Color Charm
COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss, Refresh & Tone | 2 Fl Oz
Main highlights

Natural Gray Coverage
COLORCHARM Demi Permanent Hair Color provides effective gray coverage with a natural finish that blends seamlessly with your existing hair color.

Ideal for Sensitive Scalps
Perfect for those with sensitive skin and scalp, offering a gentle coloring experience without irritation.

Long-Lasting Rich Color
Customers praise its ability to maintain vibrant, long-lasting color without fading to unwanted tones.
8.7

Very Good

Our Rating
10

ion

Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
8.4

Good

Our Rating

10 Best permanent hair colors of 2025

1

L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

How do we rank?

How do we rank?

Analyzing top stores

2

Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

3

Garnier Hair Color Nutrisse Nourishing Creme, 40 Dark Brown (Dark Chocolate) Permanent Hair Dye, 1 Count (Packaging May Vary)

4

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

8.2

8.0

8.0

5

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

9.3

8.9

8.4

6

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1

8.0

8.0

7

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

9.3

8.7

8.0

8

Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

9

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss, Refresh & Tone | 2 Fl Oz

10

Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

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