10 Best permanent hair colors of 2025

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1

Garnier
Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 3.0 Darkest Brown, 2 Count (Packaging May Vary)

17% Off
Main highlights

Oil Powered Ammonia-Free Formula
This dye uses 60% oils and no ammonia for healthier, vibrant color.

Ideal for Natural Hair Colors
Best suited for those with natural hair from light brown to black.

Praised for Gray Coverage
Customers love its ability to cover gray hair completely and effectively.
9.9

Exceptional

Our Rating
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Value for Money

2

Garnier

Garnier Hair Color Nutrisse Nourishing Creme, 60 Light Natural Brown (Acorn) Permanent Hair Dye, 2 Count (Packaging May Vary)

33% Off
9.6

Exceptional

Our Rating
3

REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

25% Off
Main highlights

Repairs Hair with Bond Repair Complex
The Bond Repair Complex and Vegan Keratin Fillers help repair and strengthen hair from the inside out.

Ideal for Long-Lasting Color
Ammonia-free formula provides 100% gray coverage and up to 8 weeks of vibrant color.

Customer Praised Feature: Silkier Hair
Users frequently praise the product for making hair up to 94% silkier and 9X shinier.
9.5

Excellent

Our Rating
4

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black
Main highlights

Full Gray Coverage and Anti-Aging Benefits
AGEbeautiful hair dye offers 100% gray coverage and anti-aging benefits with biotin for thicker, fuller hair.

Ideal for DIY Salon-Quality Results
Perfect for home users seeking professional salon-quality results at a fraction of the cost.

Praised for Brassiness Reduction
Highly praised for effectively reducing brassiness and maintaining vibrant color.
9.4

Excellent

Our Rating

8.2
Simple to use

8.0
Gentle

8.0
worth the money
5

L'Oreal Paris
L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

33% Off
Main highlights

Key Features and Benefits
100% gray coverage, non-drip formula, Triple Care Color Routine for protected, revitalized hair up to 8 weeks. Includes after color shampoo.

Ideal Use Cases
Perfect for those covering stubborn grays, seeking long-lasting color, and wanting salon-quality, vibrant hair without the salon visit.

Customer Reviews Summary
Most praised for its complete gray coverage, long-lasting color, and the noticeable improvement in hair health and shine.
9.3

Excellent

Our Rating

9.1
Simple to use

8.7
Gentle

8.4
worth the money
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6

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

11% Off
Main highlights

Shimmering Color Transformation
Feria's multi-faceted dye transforms hair with bold, shimmering color.

Fashion-Inspired Versatility
Ideal for those seeking trendy, salon-quality color at home.

Color Longevity Praised
Users love the long-lasting, vibrant finish that turns heads.
9.1

Excellent

Our Rating

9.3
materials Quality

8.9
quality of ingredients

8.4
Simple to use
7

L'OREAL PARIS
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

19% Off
Main highlights

Fade-Defying Color and Shine
Superior Preference offers long-lasting color with added shine using Care Supreme Conditioner and Shine Serum.

Ideal for Diverse Hair Shades
Over 50 shades available, perfect for any hair color transformation.

Excellent Gray Coverage
Praised for effectively covering grays while maintaining vibrant color.
8.9

Very Good

Our Rating

9.3
quality of ingredients

8.7
worth the money

8.0
Odor elimination
8

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary)

20% Off
Main highlights

Quick Application
This hair color kit offers a fast 10-minute application, perfect for busy schedules.

Ideal for Root Touch-Ups
Best used for covering gray roots between salon visits, matching any shade.

Praised for Gray Coverage
Customers love its 100% gray coverage and vibrant, lasting color.
8.8

Very Good

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
9

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

16% Off
Main highlights

Vivid Color and Shine
Delivers intense black color with Diamond Brilliance serum for lasting shine.

Ideal for Gray Coverage
Perfect for covering gray hair with a subtle blue tint.

Shiny Finish Praised
Customers love the shiny finish that mimics salon results.
8.7

Very Good

Our Rating
10

Color Charm

COLORCHARM Demi Permanent Hair Color, 1N Black, Gloss, Refresh & Tone, 2 Fl Oz

40% Off
8.6

Very Good

Our Rating

10 Best permanent hair colors of 2025

1

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 3.0 Darkest Brown, 2 Count (Packaging May Vary)

How do we rank?

How do we rank?

Analyzing top stores

2

Garnier Hair Color Nutrisse Nourishing Creme, 60 Light Natural Brown (Acorn) Permanent Hair Dye, 2 Count (Packaging May Vary)

3

Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

4

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

8.2

8.0

8.0

5

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

9.1

8.7

8.4

6

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

9.3

8.9

8.4

7

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

9.3

8.7

8.0

8

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary)

9.1

8.0

8.0

9

Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

10

COLORCHARM Demi Permanent Hair Color, 1N Black, Gloss, Refresh & Tone, 2 Fl Oz

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