10 Best permanent hair colors of 2025

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Best Choice

1

REVLON
Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)
Main highlights

Repairs Hair with Bond Repair Complex
The Bond Repair Complex and Vegan Keratin Fillers help repair and strengthen hair from the inside out.

Ideal for Long-Lasting Color
Ammonia-free formula provides 100% gray coverage and up to 8 weeks of vibrant color.

Customer Praised Feature: Silkier Hair
Users frequently praise the product for making hair up to 94% silkier and 9X shinier.
Key specs
- Formula:No-mess, no-drip
- Color:Ammonia-free color
- Ingredients:Bond Repair Complex, Vegan Keratin
- Coverage:100% gray coverage
- Duration:Up to 8 weeks
9.9

Exceptional

Our Rating
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Value for Money

2

MOEHAIR

MOEHAIR 9NA Permanent Hair Color (Very Light Blonde Natural Ash) | Hair Color for 100% Gray Coverage | Infused with Keratin | Adds Shines & Smoothens Hair | Non-Drippy | Double Pigmented (3.38 Fl. Oz)
9.8

Exceptional

Our Rating
3

L'Oreal Paris
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit
Main highlights

Triple Protection System
Excellence Crème offers a triple protection system that seals, replenishes, and conditions hair while providing 100% gray coverage.

Ideal for Gray Coverage
Perfect for covering stubborn grays, ensuring a uniform color from root to tip.

Praised Applicator
Customers love the comb applicator for even color distribution.
Key specs
- Formula:Triple protection system
- Color:Not specified
- Ingredients:Collagen
- Coverage:100% gray coverage
- Duration:Long-lasting
9.7

Exceptional

Our Rating

9.1
Simple to use

8.7
worth the money

8.2
Long life
4

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

14% Off
Main highlights

Fast Application and Coverage
This 10-minute root hair coloring kit offers quick, effective gray coverage with a precision applicator for even results.

Ideal for Busy Individuals
Perfect for quick touch-ups between salon visits, especially for root regrowth under one inch.

Ease of Use Praised by Customers
Users appreciate the straightforward process and precision applicator, making it easy for anyone to apply.
9.5

Excellent

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
5

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black
Main highlights

Full Gray Coverage and Anti-Aging Benefits
AGEbeautiful hair dye offers 100% gray coverage and anti-aging benefits with biotin for thicker, fuller hair.

Ideal for DIY Salon-Quality Results
Perfect for home users seeking professional salon-quality results at a fraction of the cost.

Praised for Brassiness Reduction
Highly praised for effectively reducing brassiness and maintaining vibrant color.
9.4

Excellent

Our Rating

8.2
Simple to use

8.0
Gentle

8.0
worth the money
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6

Schwarzkopf
Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

16% Off
Main highlights

Vivid Color and Shine
Delivers intense black color with Diamond Brilliance serum for lasting shine.

Ideal for Gray Coverage
Perfect for covering gray hair with a subtle blue tint.

Shiny Finish Praised
Customers love the shiny finish that mimics salon results.
9.3

Excellent

Our Rating
7

Clairol
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, (Pack of 1)
Main highlights

Long-lasting Natural Roots
The 1 root touch-up solution for long-lasting, natural-looking roots, seamlessly blending with salon and box-dye colors.

Ideal for Quick Gray Coverage
Perfect for targeting new roots and grays with 100% gray coverage in just 10 minutes.

Praised for Color Match
Customers love the natural-looking color and ease of use, even for hard-to-match shades like auburn.
Key specs
- Coverage:100% gray coverage
- Safety:Expert gloves included
- Longevity:Up to 3 weeks
- Texture:Cream
- Application:Brush and Bowl kit
9.2

Excellent

Our Rating
8

Garnier
Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

18% Off
Main highlights

Nourishing Color
Infused with fruit oils for radiant, long-lasting color.

Ideal for All Textures
Adapts to various hair textures for even coverage.

Shiny and Healthy Hair
Praised for leaving hair moisturized and silky.
9.1

Excellent

Our Rating
9

AGE beautiful
AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 4NN Dark Intense Brown
Main highlights

Gray Coverage and Longevity
AGE beautiful offers 100% gray coverage with a long-lasting, natural finish, reducing the need for frequent touch-ups.

Versatile Application
Ideal for at-home coloring, suitable for various hair types and shades, ensuring professional results with the right developer.

Natural Look and Feel
Praised for its ability to maintain hair health and softness, even after coloring, with no harsh effects.
9.0

Excellent

Our Rating

8.0
Gentle

8.0
worth the money

8.0
Long life
10

L'Oreal Paris

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4AR Dark Chocolate Brown, 1 Kit
8.8

Very Good

Our Rating

10 Best permanent hair colors of 2025

1

Revlon ColorSilk with Bond Repair Complex, Brown Permanent Hair Color, 100% Gray Coverage, Ammonia Free Hair Dye, Vegan Keratin, 30 Dark Brown (Pack of 3)

How do we rank?

How do we rank?

Analyzing top stores

2

MOEHAIR 9NA Permanent Hair Color (Very Light Blonde Natural Ash) | Hair Color for 100% Gray Coverage | Infused with Keratin | Adds Shines & Smoothens Hair | Non-Drippy | Double Pigmented (3.38 Fl. Oz)

3

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

9.1

8.7

8.2

4

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 2 count

9.1

8.0

8.0

5

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 1N Jet Black

8.2

8.0

8.0

6

Schwarzkopf Color Ultime Hair Color, 1.4 Sapphire Black, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

7

Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, (Pack of 1)

8

Garnier Nutrisse Nourishing Hair Color Creme, 40 Dark Brown (Dark Chocolate) (Packaging May Vary)

9

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 4NN Dark Intense Brown

8.0

8.0

8.0

10

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4AR Dark Chocolate Brown, 1 Kit

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