10 Best home hair colors of 2025

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Best Choice

1

Madison Reed
Madison Reed Radiant Hair Color Kit | 8.5NNA Dark Neutral Blonde (Lusia) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging May Vary) 1 Pack
Main highlights

Smart 8-Free Formula Benefits
Madison Reed Radiant Hair Color offers a Smart 8-Free formula, free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide.

Best for Gray Coverage and Natural Look
Ideal for covering stubborn grays and achieving a natural look, this product is perfect for those seeking salon-quality results at home.

Highly Praised Natural Color Quality
Customers frequently praise the natural-looking color quality, noting that it doesn't pull unwanted red or gold tones and leaves hair shiny and soft.
9.8

Exceptional

Our Rating

9.3
Hair quality

8.4
Simple to use

8.0
Aroma
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Value for Money

2

L'Oreal Paris
L'Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, French Éclair
Main highlights

Quick and Easy Application
Achieve salon-like color and highlights in 30 minutes with a dual-system kit.

Ideal for Home Use
Perfect for covering gray, root touch-ups, or complete color changes.

Highly Praised for Natural Color
Customers love the natural, non-brassy blonde results.
Key specs
- Application Type:Dual-system kit
- Formula:Permanent base color
- Color Result:Rich, elegant look
- Ingredients:N/A
- Hair Type:N/A
9.7

Exceptional

Our Rating
3

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
Main highlights

Shimmering Color Transformation
Feria's multi-faceted dye transforms hair with bold, shimmering color.

Fashion-Inspired Versatility
Ideal for those seeking trendy, salon-quality color at home.

Color Longevity Praised
Users love the long-lasting, vibrant finish that turns heads.
Key specs
- Formula:Permanent hair dye
- Coverage:Gray coverage
- Duration:Long-lasting color
- Application:No appointment required
- Color:Multi-Faceted Permanent
9.5

Excellent

Our Rating

9.3
materials Quality

8.9
quality of ingredients

8.4
Simple to use
4

L'Oreal Paris
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
Main highlights

Triple Protection System
Excellence Crème offers a triple protection system that seals, replenishes, and conditions hair while providing 100% gray coverage.

Ideal for Gray Coverage
Perfect for covering stubborn grays, ensuring a uniform color from root to tip.

Praised Applicator
Customers love the comb applicator for even color distribution.
Key specs
- Formula:Triple protection system
- Coverage:100% gray coverage
- Duration:Long-lasting
- Application:Root-to-tip
- Color:Not specified
9.4

Excellent

Our Rating

9.1
Simple to use

8.7
worth the money

8.2
Long life
5

REVLON
Revlon Color Effects Highlighting Kit, Permanent Hair Dye, For Balayage, Frosting, & Ombre Styling, Ammonia & Paraben Free, 20 Blonde, 8 Oz (Pack of 1)

38% Off
Main highlights

Salon-Worthy Highlights at Home
Create customizable highlights with this all-in-one lightener kit for balayage, frosting, and ombre effects.

Ideal for Beginners and Experts
Perfect for both DIY enthusiasts and experienced users seeking subtle or dramatic hair highlights.

Praised for Easy Application
Customers appreciate the straightforward process and effective results, comparable to professional salon highlights.
9.2

Excellent

Our Rating

9.9
worth the money

9.7
Simple to use

9.3
Instruction
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6

L'Oreal Paris
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary)
Main highlights

Quick Application
This hair color kit offers a fast 10-minute application, perfect for busy schedules.

Ideal for Root Touch-Ups
Best used for covering gray roots between salon visits, matching any shade.

Praised for Gray Coverage
Customers love its 100% gray coverage and vibrant, lasting color.
9.1

Excellent

Our Rating

9.1
Simple to use

8.0
worth the money

8.0
Long life
7

John Frieda
John Frieda Precision Foam Colour, Dark Natural Brown 4N, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application
Main highlights

Full Coverage and Easy Application
Achieve full grey coverage with non-drip foam for easy, precise application.

Ideal for At-Home Use
Perfect for DIY hair coloring with salon-like results at home.

Long-Lasting Color
Customers love the vibrant, long-lasting color with minimal odor.
Key specs
- Formula:Non-drip foam
- Coverage:100% grey coverage
- Duration:Long-lasting
- Application:Easy, at-home use
- Color:N/A
9.0

Excellent

Our Rating

8.9
Simple to use

8.2
worth the money

8.0
Aroma
8

Color Charm
COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss, Refresh & Tone | 2 Fl Oz
Main highlights

Natural Gray Coverage
COLORCHARM Demi Permanent Hair Color provides effective gray coverage with a natural finish that blends seamlessly with your existing hair color.

Ideal for Sensitive Scalps
Perfect for those with sensitive skin and scalp, offering a gentle coloring experience without irritation.

Long-Lasting Rich Color
Customers praise its ability to maintain vibrant, long-lasting color without fading to unwanted tones.
8.9

Very Good

Our Rating
9

Garnier
Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, BY1 Ultra Balayage (Icing Swirl) Blonde Permanent Hair Dye, 1 Count (Packaging May Vary)

22% Off
Main highlights

Nourishing Color Technology
Formulated with color boost technology and triple fruit oils for vibrant, nourished hair.

Ideal for Natural-Toned Blonde
Best for achieving natural blonde tones on dark brown to dark blonde hair.

Enhanced Moisture and Evenness
Praised for its moisture-rich formula and even lightening capability.
8.8

Very Good

Our Rating

9.3
Simple to use

9.1
sweat control

8.0
Long life
10

Schwarzkopf

Schwarzkopf Keratin Blonde Hair Dye Natural Blonde 11.0, Hi-Lift Permanent Color, 1 Application - Hair Color Enriched with Keratin, Lightens up to 4 Levels and Protects Hair from Breakage*
8.7

Very Good

Our Rating

10 Best home hair colors of 2025

1

Madison Reed Radiant Hair Color Kit | 8.5NNA Dark Neutral Blonde (Lusia) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging May Vary) 1 Pack

9.3

8.4

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Couleur Experte 2-Step Home Hair Color and Highlights Kit, French Éclair

3

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

9.3

8.9

8.4

4

L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1

9.1

8.7

8.2

5

Revlon Color Effects Highlighting Kit, Permanent Hair Dye, For Balayage, Frosting, & Ombre Styling, Ammonia & Paraben Free, 20 Blonde, 8 Oz (Pack of 1)

9.9

9.7

9.3

6

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Color with Quick Precision Applicator, 100 percent Gray Coverage, 4 Dark Brown, 1 kit (Packaging May Vary)

9.1

8.0

8.0

7

John Frieda Precision Foam Colour, Dark Natural Brown 4N, Full-coverage Hair Color Kit, Anti-Fade Gray Coverage, Deep Color Saturation Hair Dye, 1 Application

8.9

8.2

8.0

8

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss, Refresh & Tone | 2 Fl Oz

9

Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, BY1 Ultra Balayage (Icing Swirl) Blonde Permanent Hair Dye, 1 Count (Packaging May Vary)

9.3

9.1

8.0

10

Schwarzkopf Keratin Blonde Hair Dye Natural Blonde 11.0, Hi-Lift Permanent Color, 1 Application - Hair Color Enriched with Keratin, Lightens up to 4 Levels and Protects Hair from Breakage*

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