10 Best platinum blonde hair dyes of 2025

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1

Smart Beauty
Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
Main highlights

Plex Technology for Hair Health
Protects, rebuilds, and restores hair structure during coloring.

Versatile Application Options
Ideal for full head color, root touch-ups, highlights.

Mess-Free Application Praised
Easy, non-drip coloring with precision nozzle and gloves.
9.8

Exceptional

Our Rating
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Value for Money

2

L'Oreal Paris
L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce
Main highlights

Enhances Color and Shine
This toning gloss boosts hair color and shine while conditioning.

Perfect for Bleached Hair
Ideal for neutralizing brassiness in bleached or dyed hair.

Highly Praised Conditioning
Customers love the deep conditioning effect without weighing hair down.
Key specs
- Formula:Coconut oil-infused
- Color:Fresh hint of color
- Ingredients:Ammonia-free, sulfate-free
- Coverage:Neutralize and correct brass
- Duration:Lasts around 10 days
9.7

Exceptional

Our Rating

9.3
Simple to use

8.7
Aroma

8.7
Moisturizing
3

L'Oreal Paris
L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

19% Off
Main highlights

Advanced Lightening System
L'Oreal Paris Feria Hyper Platinum lifts hair up to 8 levels for crystal clear platinum results.

Ideal for Dark Hair
Perfect for lightening dark brown to light brown hair to platinum without compromising hair condition.

Highly Praised Conditioner
Includes anti-brass purple conditioner praised for reducing unwanted yellow tones.
9.4

Excellent

Our Rating

8.7
quality of ingredients

8.4
Simple to use

8.0
Long life
4

Schwarzkopf
Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage
Main highlights

Strengthens Hair and Reduces Damage
3-step Bond Enforcing System enhances hair strength, making it 5X stronger.

Ideal for Dark Hair Shades
Perfect for those seeking to lighten dark hair up to 9 levels.

Soft and Renewed Hair Texture
Maintains curl pattern and natural texture, praised for softness.
Key specs
- Formula:Oil-enriched
- Color:Platinum blonde
- Ingredients:Vitamin B6, collagen
- Coverage:N/A
- Duration:N/A
9.2

Excellent

Our Rating
5

Garnier
Garnier Hair Color Nutrisse Ultra Color Nourishing Crème, PL3 Ultra Cool Platinum (Charcoal), Permanent Hair Dye, 1 Count (Packaging May Vary)

19% Off
Main highlights

High_Shine_Intensity_Zero_Brassiness
Formulated for high-shine intensity and zero brassiness, providing up to 8 levels of lift.

Ideal_For_Dark_Hair_Bases
Best for light brown to very dark hair; not recommended for heavily highlighted/relaxed hair.

Natural_Looking_Color_Results
Customers praise its ability to achieve natural-looking platinum results without professional help.
Key specs
- Formula:Non-drip, Vegan
- Color:Cool Platinum
- Ingredients:Avocado, olive, coconut oils
- Coverage:Up to 8 levels
- Duration:Long lasting
8.9

Very Good

Our Rating
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6

L'Oreal Paris
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

23% Off
Main highlights

Key Features
Offers 50+ shimmering shades inspired by fashion trends. Ensures long-lasting, bold color with Power Shimmer Conditioner for a brilliant finish.

Ideal Use Cases
Perfect for those seeking to transform their look with vibrant, multi-tonal colors ranging from deepest black to platinum blonde without a salon visit.

Customer Reviews
Most praised for its vibrant, lasting color and the added shine from the Power Shimmer Conditioner, leaving hair looking healthy and transformed.
Key specs
- Formula:Permanent Hair Color
- Color:Multi-Faceted
- Ingredients:N/A
- Coverage:Gray-coverage
- Duration:Long Lasting
8.8

Very Good

Our Rating

8.2
Simple to use

8.0
worth the money

8.0
Long life
7

L'Oreal Paris
L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

15% Off
Main highlights

Ammonia-Free Toner Benefits
This toner eliminates brassiness and adds cool tones, maintaining blonde hair color.

Ideal for Quick Use
Perfect for quick touch-ups between salon visits, taking just 5 minutes.

Customer Praised Performance
Highly praised for effectively removing yellow tones and enhancing icy blonde look.
8.7

Very Good

Our Rating

8.2
Simple to use

8.0
worth the money
8

REVLON
Revlon Color Effects Permanent Highlighting Kit, Ammonia & Paraben Free Hair Dye, 60 Platinum, 8 Oz (Pack of 1)

28% Off
Main highlights

Convenient At-Home Use
Perfect for naturally light blonde to medium brown hair, offering salon-quality results at home.

Ideal for Darker Shades
Luminous Platinum Powder lightens hair up to seven levels, ideal for darker base shades.

Customer Praised Minimal Damage
Users appreciate the Bond Restore Complex for reducing hair damage while achieving blonde results.
8.5

Good

Our Rating

8.9
Simple to use

8.0
worth the money
9

L'Oreal Paris

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
8.4

Good

Our Rating
10

KISS
KISS Lift Up Complete Hair Bleach & Icy Silver Toner Kit, Gentle Conditioning Formula that Reduces Brassiness, Complete 6-Pc DIY Bleach Kit, ICE
Main highlights

Complete DIY Kit
Includes everything needed for at-home hair bleaching, ensuring convenience and ease of use.

Ideal for Dark Hair
Perfect for lifting dark or resistant hair, reducing unwanted brassiness.

Easy to Mix and Apply
Customers praise its ease of mixing and application, with included tools for convenience.
8.1

Good

Our Rating

10 Best platinum blonde hair dyes of 2025

1

Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair, Neutralizes Brass, Conditions & Boosts Shine, Platinum Pearl, 4 Ounce

9.3

8.7

8.7

3

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

8.7

8.4

8.0

4

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage

5

Garnier Hair Color Nutrisse Ultra Color Nourishing Crème, PL3 Ultra Cool Platinum (Charcoal), Permanent Hair Dye, 1 Count (Packaging May Vary)

6

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

8.2

8.0

8.0

7

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

8.2

8.0

8

Revlon Color Effects Permanent Highlighting Kit, Ammonia & Paraben Free Hair Dye, 60 Platinum, 8 Oz (Pack of 1)

8.9

8.0

9

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 02 Extra Light Natural Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

10

KISS Lift Up Complete Hair Bleach & Icy Silver Toner Kit, Gentle Conditioning Formula that Reduces Brassiness, Complete 6-Pc DIY Bleach Kit, ICE

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