10 Best whitening toothpastes of 2025

Save up to 44% off

Best Choice

1

Crest
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk

23% Off
Main highlights

Whiter Teeth in One Day
Crest's formula delivers noticeably whiter teeth in just 24 hours.

Ideal for Quick Whitening
Perfect for those needing fast results before special occasions.

Praised for Fast Whitening
Customers love the rapid whitening effect of this toothpaste.
9.8

Exceptional

Our Rating
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Boka
Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Refresh Mint Flavor, 4 Fl Oz 1Pk

12% Off
Main highlights

Gum Health and Enamel Repair
Utilizes Nano Hydroxyapatite for gum health and enamel repair.

Sensitive Teeth Solution
Ideal for those with sensitive teeth, offering gentle care.

Flavor and Allergy Friendly
Praised for its unique flavors and suitability for allergy sufferers.
9.6

Exceptional

Our Rating
3

Crest
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

20% Off
Main highlights

Advanced Whitening Formula
Removes 90% more surface stains than regular toothpaste.

Ideal for Daily Use
Perfect for enhancing daily brushing and preventing future stains.

Praised for Whitening Effect
Customers love the noticeable whitening results after a few uses.
9.5

Excellent

Our Rating

9.9
Flavor

9.9
Freshness

9.3
Tooth whitening
4

Colgate
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

13% Off
Main highlights

Whitening Power
Removes 5 years of stains with hydrogen peroxide.

Ideal for Stain Removal
Best for coffee, tea, and wine drinkers.

Gentle Enamel Care
Praised for being gentle and non-abrasive on teeth.
9.3

Excellent

Our Rating

9.7
Simple to use

9.3
Freshness

8.7
Flavor
5

Colgate
Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube
Main highlights

Effective Whitening with Hydrogen Peroxide
Colgate Optic White Pro Series uses 5% hydrogen peroxide for deep whitening beyond surface stains.

Ideal for Stain Prevention
Perfect for coffee, tea, and wine drinkers seeking effective stain removal.

Quick Visible Results
Customers praise its ability to visibly whiten teeth in just a few days.
9.2

Excellent

Our Rating

8.4
Flavor

8.0
Tooth whitening

8.0
worth the money
See Today’s Deals & Prices
6

Crest
Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2

10% Off
Main highlights

Advanced Whitening Technology
Crest 3D White Advanced Radiant Mint Toothpaste removes 90% more surface stains with 2X faster whitening for a bright, flawless smile.

Ideal for Daily Tea Drinkers
Perfect for those who consume tea regularly, maintaining whiteness between professional bleaching treatments.

Refreshing Mint Flavor Praised
Customers love the refreshing mint flavor that leaves breath feeling fresh and teeth noticeably whiter after consistent use.
9.0

Excellent

Our Rating
7

Marvis
Marvis Whitening Mint Toothpaste
Main highlights

Minty Freshness and Whitening
Combines a refreshing mint flavor with effective teeth whitening.

Ideal for Daily Oral Care
Perfect for maintaining oral hygiene and enhancing teeth brightness daily.

Praised for Refreshing Taste
Customers love the minty taste and lasting freshness it provides.
8.8

Very Good

Our Rating

9.5
Freshness

9.5
Flavor

8.4
worth the money
8

Lumineux
Lumineux Teeth Whitening Toothpaste 2 Pack Peroxide Free Enamel Safe for Sensitive Whiter Teeth, Fluoride Free, No Alcohol, Artificial Colors, SLS Free Dentist Formulated - 3.75 Oz

44% Off
Main highlights

Whitening Without Sensitivity
Lumineux toothpaste whitens teeth gently without causing enamel damage or sensitivity.

Ideal for Sensitive Teeth
Perfect for those seeking a gentle whitening solution without harsh chemicals.

Praised for Non-Irritating Taste
Customers appreciate the mild mint flavor that avoids overpowering sensations.
8.7

Very Good

Our Rating

8.7
Freshness

8.7
Flavor

8.2
Tooth whitening
9

Crest
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

10% Off
Main highlights

Whitening and Breath Freshening Benefits
Combines Crest and Scope for whiter teeth and fresher breath.

Ideal for Daily Oral Care
Perfect for maintaining oral hygiene and enamel strength daily.

Praised for Taste and Freshness
Customers love its clean, fresh taste and long-lasting effect.
8.6

Very Good

Our Rating

9.5
Flavor

9.5
Freshness

8.7
Tooth whitening
10

Crest
Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

10% Off
Main highlights

High Hydrogen Peroxide Whitening
Contains the highest level of hydrogen peroxide for effective stain removal.

Perfect for Stain-Prone Users
Ideal for those who consume teeth-staining beverages like tea and coffee.

Noticeable Whitening Results
Customers praise its ability to noticeably lighten stains and maintain whiteness.
8.4

Good

Our Rating

10 Best whitening toothpastes of 2025

1

Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk

How do we rank?

How do we rank?

Analyzing top stores

2

Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Refresh Mint Flavor, 4 Fl Oz 1Pk

3

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

9.9

9.9

9.3

4

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

9.7

9.3

8.7

5

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube

8.4

8.0

8.0

6

Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2

7

Marvis Whitening Mint Toothpaste

9.5

9.5

8.4

8

Lumineux Teeth Whitening Toothpaste 2 Pack Peroxide Free Enamel Safe for Sensitive Whiter Teeth, Fluoride Free, No Alcohol, Artificial Colors, SLS Free Dentist Formulated - 3.75 Oz

8.7

8.7

8.2

9

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

9.5

9.5

8.7

10

Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection

Sign up and get exclusive special deals