June 27, 2025

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10 Best toothpastes of 2025

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Best Choice

1

Sensodyne
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint -4 Ounces (Pack of 3)

12% Off
Main highlights

Sensitive Teeth and Whitening Benefits
Combines sensitivity relief with whitening for healthier, brighter teeth.

Ideal for Frequent Brushers
Perfect for those with Invisalign or frequent brushing needs.

Highly Recommended for Sensitivity
Praised by users for effectively reducing tooth sensitivity.
9.8

Exceptional

Our Rating
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Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Colgate
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

13% Off
Main highlights

Whitening Power
Removes 5 years of stains with hydrogen peroxide.

Ideal for Stain Removal
Best for coffee, tea, and wine drinkers.

Gentle Enamel Care
Praised for being gentle and non-abrasive on teeth.
9.6

Exceptional

Our Rating

9.7
Simple to use

9.3
Freshness

8.7
Flavor
3

Crest
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

20% Off
Main highlights

Advanced Whitening Formula
Removes 90% more surface stains than regular toothpaste.

Ideal for Daily Use
Perfect for enhancing daily brushing and preventing future stains.

Praised for Whitening Effect
Customers love the noticeable whitening results after a few uses.
9.5

Excellent

Our Rating

9.9
Flavor

9.9
Freshness

9.3
Tooth whitening
4

Crest
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

10% Off
Main highlights

Whitening and Breath Freshening Benefits
Combines Crest and Scope for whiter teeth and fresher breath.

Ideal for Daily Oral Care
Perfect for maintaining oral hygiene and enamel strength daily.

Praised for Taste and Freshness
Customers love its clean, fresh taste and long-lasting effect.
9.4

Excellent

Our Rating

9.5
Flavor

9.5
Freshness

8.7
Tooth whitening
5

Colgate
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
Main highlights

Whitening and Cavity Protection
Combines baking soda and peroxide for whitening, plus fluoride for cavity protection.

Daily Oral Care Essential
Ideal for daily use to maintain a bright, healthy smile.

Minty Freshness
Praised for its refreshing mint flavor that invigorates the mouth.
9.3

Excellent

Our Rating

9.7
Freshness

9.5
worth the money

9.5
Flavor
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6

Colgate
Colgate Max Fresh Whitening Toothpaste with Mini Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth, and Freshens Breath, 6.3 Ounce (Pack of 4)

23% Off
Main highlights

Fresh Breath and Whitening
Colgate Max Fresh offers lasting freshness and whitening by removing surface stains.

Ideal for Daily Use
Perfect for daily oral hygiene, ensuring fresh breath and cavity protection.

Most Praised Feature: Flavor
Customers love the clean mint flavor for its refreshing taste.
9.2

Excellent

Our Rating

9.9
worth the money

9.7
Flavor

9.5
Freshness
7

Crest
Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 5.1 oz,

17% Off
Main highlights

Deep Cleaning and Gum Health
Deep cleaning formula that promotes healthier gums by preventing gingivitis and strengthens enamel for stronger teeth.

Ideal for Sensitive Teeth
Perfect for individuals seeking a toothpaste that provides comprehensive oral care, including whitening, gum health, and cavity protection.

Praised for Taste and Cleaning Efficiency
Customers love the mild mint flavor and effective cleaning, with many noting it leaves their mouth feeling exceptionally clean.
9.1

Excellent

Our Rating

9.9
deep clean

9.7
Flavor

9.3
worth the money
8

Colgate
Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor, 6 Ounce (Pack of 6)

20% Off
Main highlights

Thorough Cleaning and Enamel Strengthening
Cleans teeth thoroughly and strengthens enamel with active fluoride.

Ideal for Budget-Friendly Oral Care
Perfect for those seeking effective, affordable dental hygiene.

Praised for Value and Performance
Highly rated for its value, performance, and refreshing taste.
8.8

Very Good

Our Rating

9.5
worth the money

9.5
Simple to use

9.3
Freshness
9

Crest
Crest Pro-Health Advanced Antibacterial Protection Toothpaste - Pack of 4, 5 Oz Tubes

20% Off
Main highlights

Advanced Oral Health Protection
Offers 8 benefits for whole mouth health, including antibacterial protection.

Perfect for Daily Freshness
Ideal for those seeking a deep clean and long-lasting freshness.

Refreshing Taste Praised
Customers love the refreshing taste and clean feeling it provides.
8.6

Very Good

Our Rating

9.3
Simple to use

9.1
worth the money

9.1
Flavor
10

Colgate
Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz
Main highlights

Comprehensive Oral Care
Provides cavity protection, freshens breath, and strengthens teeth with fluoride.

Ideal for Daily Use
Perfect for everyday dental hygiene, ensuring long-lasting freshness and oral health.

Praised Mint Flavor
Customers love the pleasant, balanced mint flavor for fresh breath.
8.3

Good

Our Rating

9.3
worth the money

9.3
Flavor

9.1
Freshness

10 Best toothpastes of 2025

1

Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Amazon Exclusive, Cool Mint -4 Ounces (Pack of 3)

How do we rank?

How do we rank?

Analyzing top stores

2

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz

9.7

9.3

8.7

3

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

9.9

9.9

9.3

4

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

9.5

9.5

8.7

5

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

9.7

9.5

9.5

6

Colgate Max Fresh Whitening Toothpaste with Mini Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth, and Freshens Breath, 6.3 Ounce (Pack of 4)

9.9

9.7

9.5

7

Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 5.1 oz,

9.9

9.7

9.3

8

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor, 6 Ounce (Pack of 6)

9.5

9.5

9.3

9

Crest Pro-Health Advanced Antibacterial Protection Toothpaste - Pack of 4, 5 Oz Tubes

9.3

9.1

9.1

10

Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz

9.3

9.3

9.1

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