August 25, 2025

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10 Best toothpastes of 2025

Save up to 28% off

Best Choice

1

Crest
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

20% Off
Main highlights

Advanced Whitening Formula
Removes 90% more surface stains than regular toothpaste.

Ideal for Daily Use
Perfect for enhancing daily brushing and preventing future stains.

Praised for Whitening Effect
Customers love the noticeable whitening results after a few uses.
9.9

Exceptional

Our Rating

9.9
Flavor

9.9
Freshness

9.3
Tooth whitening
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Crest
Crest Whitening Plus Scope, Complete Active Fresh + Whitening Toothpaste, 5.5oz, Toothpaste Sensitive Teeth, Pack of 4
Main highlights

America's Leading Toothpaste
Crest Complete Active Fresh + Whitening is top-selling in the USA, ensuring trusted quality and performance.

Perfect for Daily Use
Ideal for maintaining oral hygiene with added whitening and fresh breath benefits.

Fresh Breath Assurance
Most users praise its ability to leave breath feeling clean and refreshed.
9.7

Exceptional

Our Rating

9.9
Freshness

9.7
Flavor

8.4
Tooth whitening
3

Crest
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

10% Off
Main highlights

Whitening and Breath Freshening Benefits
Combines Crest and Scope for whiter teeth and fresher breath.

Ideal for Daily Oral Care
Perfect for maintaining oral hygiene and enamel strength daily.

Praised for Taste and Freshness
Customers love its clean, fresh taste and long-lasting effect.
9.6

Exceptional

Our Rating

9.5
Flavor

9.5
Freshness

8.7
Tooth whitening
4

Colgate
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
Main highlights

Whitening and Cavity Protection
Combines baking soda and peroxide for whitening, plus fluoride for cavity protection.

Daily Oral Care Essential
Ideal for daily use to maintain a bright, healthy smile.

Minty Freshness
Praised for its refreshing mint flavor that invigorates the mouth.
Key specs
- Functionality:Whitens teeth
- Packaging:Tube
- Whitening:Yes
- Ingredients:Baking soda, peroxide
- Flavor:N/A
9.5

Excellent

Our Rating

9.7
Freshness

9.5
Flavor

9.5
worth the money
5

Colgate
Colgate Optic White Stain Fighter Whitening Toothpaste, Clean Mint Flavor, Safely Removes Surface Stains, Enamel-Safe for Daily Use, Teeth Whitening Toothpaste with Fluoride, 4.2 Oz Tube

13% Off
Main highlights

Effective Stain Removal
Removes 5X more surface stains with micro-polishing action.

Ideal for Daily Whitening
Perfect for daily use to maintain a bright smile.

Customer Favorite for Whitening
Praised for noticeable teeth whitening and fresh breath.
9.3

Excellent

Our Rating
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6

Colgate
Colgate Max Fresh Whitening Toothpaste with Mini Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth, and Freshens Breath, 6.3 Ounce (Pack of 4)

23% Off
Main highlights

Fresh Breath and Whitening
Colgate Max Fresh offers lasting freshness and whitening by removing surface stains.

Ideal for Daily Use
Perfect for daily oral hygiene, ensuring fresh breath and cavity protection.

Most Praised Feature: Flavor
Customers love the clean mint flavor for its refreshing taste.
Key specs
- Functionality:Freshens breath, fights cavities
- Packaging:Four 6.3 oz tubes
- Whitening:Yes
- Ingredients:Fluoride, mini breath strips
- Flavor:Clean Mint
9.2

Excellent

Our Rating

9.9
worth the money

9.7
Flavor

9.5
Freshness
7

Colgate
Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor, 6 Ounce (Pack of 6)

28% Off
Main highlights

Thorough Cleaning and Enamel Strengthening
Cleans teeth thoroughly and strengthens enamel with active fluoride.

Ideal for Budget-Friendly Oral Care
Perfect for those seeking effective, affordable dental hygiene.

Praised for Value and Performance
Highly rated for its value, performance, and refreshing taste.
Key specs
- Functionality:Cleans teeth thoroughly
- Packaging:9 x 5.5 x 3 inches
- Whitening:N/A
- Ingredients:N/A
- Flavor:Great Regular taste
8.9

Very Good

Our Rating

9.5
worth the money

9.5
Simple to use

9.3
Freshness
8

Colgate
Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz
Main highlights

Comprehensive Oral Care
Provides cavity protection, freshens breath, and strengthens teeth with fluoride.

Ideal for Daily Use
Perfect for everyday dental hygiene, ensuring long-lasting freshness and oral health.

Praised Mint Flavor
Customers love the pleasant, balanced mint flavor for fresh breath.
8.6

Very Good

Our Rating

9.3
worth the money

9.3
Flavor

9.1
Freshness
9

Crest
Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 5.1 oz,

17% Off
Main highlights

Deep Cleaning and Gum Health
Deep cleaning formula that promotes healthier gums by preventing gingivitis and strengthens enamel for stronger teeth.

Ideal for Sensitive Teeth
Perfect for individuals seeking a toothpaste that provides comprehensive oral care, including whitening, gum health, and cavity protection.

Praised for Taste and Cleaning Efficiency
Customers love the mild mint flavor and effective cleaning, with many noting it leaves their mouth feeling exceptionally clean.
8.5

Good

Our Rating

9.9
deep clean

9.7
Flavor

9.3
worth the money
10

Colgate

Colgate Total Whitening Toothpaste, Mint Toothpaste, 5.1 oz Tube, 2 Pack

10% Off
8.4

Good

Our Rating

10 Best toothpastes of 2025

1

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

9.9

9.9

9.3

How do we rank?

How do we rank?

Analyzing top stores

2

Crest Whitening Plus Scope, Complete Active Fresh + Whitening Toothpaste, 5.5oz, Toothpaste Sensitive Teeth, Pack of 4

9.9

9.7

8.4

3

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

9.5

9.5

8.7

4

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

9.7

9.5

9.5

5

Colgate Optic White Stain Fighter Whitening Toothpaste, Clean Mint Flavor, Safely Removes Surface Stains, Enamel-Safe for Daily Use, Teeth Whitening Toothpaste with Fluoride, 4.2 Oz Tube

6

Colgate Max Fresh Whitening Toothpaste with Mini Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth, and Freshens Breath, 6.3 Ounce (Pack of 4)

9.9

9.7

9.5

7

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor, 6 Ounce (Pack of 6)

9.5

9.5

9.3

8

Colgate Cavity Protection Regular Fluoride Toothpaste, White, 6 oz

9.3

9.3

9.1

9

Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 5.1 oz,

9.9

9.7

9.3

10

Colgate Total Whitening Toothpaste, Mint Toothpaste, 5.1 oz Tube, 2 Pack

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