10 Best wow products of 2025

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COLOR WOW
COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER- for Fine to Normal Hair| Achieve Super Glossy, Hydrated Hair
Main highlights

Hydrating Formula for Fine to Normal Hair
COLOR WOW Color Security Shampoo and Conditioner Duo Set offers a hydrating formula ideal for fine to normal hair types.

Ideal for Color-Treated Hair
Perfect for maintaining salon color without damage, unlike grocery store shampoos.

Soft and Shiny Hair
Most users praise the product for leaving hair soft and shiny while preserving color.
9.8

Exceptional

Our Rating

8.2
Aroma

8.0
Gentle

8.0
worth the money
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

COLOR WOW
COLOR WOW Dream Coat Supernatural Spray, 6.7 Fl Oz – Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Treatment
Main highlights

Frizz-Free Shine
COLOR WOW Dream Coat provides long-lasting frizz protection and shine, perfect for all hair types.

Humidity Defense
Ideal for humid environments, maintaining hair smoothness and style integrity.

Customer Favorite Feature
Praised for its ability to keep hair smooth and frizz-free in high humidity.
9.6

Exceptional

Our Rating

8.2
Aroma

8.0
Sheerness

8.0
Drying ability
3

COLOR WOW
COLOR WOW Xtra Large Bombshell Volumizer, 6.5 fl oz – New Alcohol-Free Technology for Lasting Volume and Thickness
Main highlights

Alcohol-Free Volume Boost
Utilizes new alcohol-free technology for lasting volume and thickness without drying out hair.

Versatile Use Cases
Ideal for use with blow-drying, styling sets, or alone for added volume.

Praised for Shine and Manageability
Customers appreciate the shine and manageability it provides, enhancing overall hair appearance.
9.5

Excellent

Our Rating

8.0
Drying ability

8.0
Light weight

8.0
Sound level
4

COLOR WOW
COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture, Non-Sticky & Moisturizing

19% Off
Main highlights

Instant Volume and Texture
Achieve sexy volume and texture without stickiness or clumping.

Ideal for Fine Hair
Perfect for adding oomph and texture to fine, flat hair.

Praised for Volume Boost
Most users love the volume boost without heaviness or greasiness.
9.4

Excellent

Our Rating

8.0
Aroma

8.0
Light weight

8.0
worth the money
5

COLOR WOW
COLOR WOW Raise the Root Thicken + Lift Spray – All-Day Volume for Fine, Flat Hair without dulling color
Main highlights

Volume and Lift
COLOR WOW Raise the Root Spray provides all-day volume and lift for fine, flat hair without dulling color.

Ideal for Styling
Perfect for creating big, bouncy curls when used with a blow dryer and round brush.

Long-Lasting Hold
Customers praise its ability to maintain fullness and style even after sleeping.
9.3

Excellent

Our Rating

8.2
Light weight

8.0
Simple to use

8.0
Aroma
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6

COLOR WOW
COLOR WOW Dream Cocktail Carb Infused Leave-in Treatment – Transform Thin Hair to Thick & Full | with Heat Protection

19% Off
Main highlights

Volume Boosting Formula
Transforms thin hair to thick and full with heat protection.

Ideal for Thin Hair
Best used for adding body and volume to limp hair.

Soft and Fluffy Finish
Praised for leaving hair soft, fluffy, and bouncy.
9.0

Excellent

Our Rating

8.7
Sheerness

8.4
Simple to use

8.0
Drying ability
7

COLOR WOW
COLOR WOW Dream Coat for Curly Hair – Frizz-Free Curls Made Easy, Moisture-Boosting Spray, Curl-Enhancing Formula
Main highlights

Frizz-Fighting Power
COLOR WOW Dream Coat transforms frizzy curls into defined, soft, and manageable locks.

Ideal for Curly Hair
Perfect for individuals with thick, curly hair seeking frizz control and curl definition.

Most Praised Feature
Customers love its ability to define curls and reduce frizz without stiffness.
8.9

Very Good

Our Rating
8

COLOR WOW
COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot, Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
Main highlights

Instant Frizz Control
Nourishing styling cream smooths, tames, and defrizzes hair instantly.

Versatile Application
Ideal for curly, wavy, and frizzy hair; use on dry or damp hair.

Non-Greasy Formula
Praised for its non-greasy texture, keeping hair light and manageable.
8.8

Very Good

Our Rating

8.0
Aroma

8.0
Drying ability

8.0
Light weight
9

COLOR WOW
COLOR WOW Extra Strength Dream Coat – Powerful ultra moisturizing, anti humidity treatment for extremely frizz prone hair, glassy smooth, straight + resistant styles up to 3-4 washes

12% Off
Main highlights

Ultra Moisturizing Anti-Humidity Treatment
COLOR WOW Extra Strength Dream Coat offers powerful moisturizing and anti-humidity protection, keeping hair smooth and frizz-free.

Ideal for Humid Climates
Perfect for those living in high humidity areas, ensuring sleek, straight styles.

Long-Lasting Frizz Control
Users praise its ability to maintain frizz-free hair for days, even in challenging weather.
8.7

Very Good

Our Rating
10

COLOR WOW
COLOR WOW MONEY MIST – Luxe Leave-in Conditioning Treatment for Glossy, Expensive-Looking Hair | Moisturizes, Defrizzes & Detangles for smooth, silky texture

20% Off
Main highlights

Luxurious Shine and Softness
Delivers glossy, soft hair with little to no frizz.

Perfect for Dry, Treated Hair
Ideal for highlighted or dry hair needing moisture and detangling.

Lightweight and Effective
Praised for being lightweight yet moisturizing without greasiness.
Key specs
- Dimensions:7.32 x 1.77 x 1.69 inches
- Weight:7.05 ounces
- Formulation:N/A
- Ingredients:N/A
- Features:N/A
8.6

Very Good

Our Rating

10 Best wow products of 2025

1

COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER- for Fine to Normal Hair| Achieve Super Glossy, Hydrated Hair

8.2

8.0

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

COLOR WOW Dream Coat Supernatural Spray, 6.7 Fl Oz – Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Treatment

8.2

8.0

8.0

3

COLOR WOW Xtra Large Bombshell Volumizer, 6.5 fl oz – New Alcohol-Free Technology for Lasting Volume and Thickness

8.0

8.0

8.0

4

COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture, Non-Sticky & Moisturizing

8.0

8.0

8.0

5

COLOR WOW Raise the Root Thicken + Lift Spray – All-Day Volume for Fine, Flat Hair without dulling color

8.2

8.0

8.0

6

COLOR WOW Dream Cocktail Carb Infused Leave-in Treatment – Transform Thin Hair to Thick & Full | with Heat Protection

8.7

8.4

8.0

7

COLOR WOW Dream Coat for Curly Hair – Frizz-Free Curls Made Easy, Moisture-Boosting Spray, Curl-Enhancing Formula

8

COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot, Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

8.0

8.0

8.0

9

COLOR WOW Extra Strength Dream Coat – Powerful ultra moisturizing, anti humidity treatment for extremely frizz prone hair, glassy smooth, straight + resistant styles up to 3-4 washes

10

COLOR WOW MONEY MIST – Luxe Leave-in Conditioning Treatment for Glossy, Expensive-Looking Hair | Moisturizes, Defrizzes & Detangles for smooth, silky texture

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