10 Best vegan mascara cruelties of 2025

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Best Choice

1

poppy austin
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
Main highlights

Long-Lasting Lift and Curl
Experience 24-hour lash lift and curl with Poppy Austin Mascara.

Ideal for Sensitive Eyes
Perfect for those with sensitive eyes seeking hypoallergenic mascara.

No Clumping or Smudging
Customers praise its no clump, no smudge performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Soft, full-bristle applicator
- Buildable Formula:Yes
- Lengthening:Yes
- Hypoallergenic:Yes
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.9
Smudge proof

8.7
worth the money
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Value for Money

2

Gaya Cosmetics
Vegan Black Mascara for Sensitive Eyes, Natural Hypoallergenic mascara, Buildable Lengthening and Volumizing for Natural Looking, Cruelty Free, Ophthalmologist Tested- By Gaya cosmetics

13% Off
Main highlights

Vegan Hypoallergenic Formula
Ophthalmologist-tested mascara suitable for sensitive eyes and contact lens wearers, ensuring no irritation and comfortable wear.

Ideal for Natural Look
Perfect for those seeking buildable volume and length without the need for falsies or extensions.

No Clumping or Smudging
Customers praise its smooth application that lasts all day without clumping or smudging.
Key specs
- Volumizing:Buildable Volume Control
- Brush Design:Smudgeproof Silicone Brush
- Buildable Formula:Buildable Volume Control
- Lengthening:Separate & Lengthen Lashes
- Hypoallergenic:Suitable for Sensitive Eyes
9.6

Exceptional

Our Rating

9.1
Simple to use

8.2
Simple to take off

8.2
worth the money
3

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

13% Off
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.4

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
4

essence
essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free
Main highlights

Intense Volume and Definition
Delivers intense volume, length, and definition for standout lashes.

Ideal for Everyday Wear
Perfect for those seeking a natural yet enhanced lash look.

Budget-Friendly Favorite
Praised for its affordability and comparable quality to high-end mascaras.
9.3

Excellent

Our Rating
5

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
9.0

Excellent

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
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6

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Very Black, 1 Count

35% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
8.9

Very Good

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
7

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Peanut-shaped fiber brush
- Buildable Formula:N/A
- Lengthening:N/A
- Hypoallergenic:N/A
8.7

Very Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life
8

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Tapered fiber brush
- Buildable Formula:N/A
- Lengthening:N/A
- Hypoallergenic:N/A
8.6

Very Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level
9

essence
essence | Bye Bye Panda Eyes Tubing Mascara | Smudge-proof, Volumizing Definition | Vegan, Cruelty Free, Free From Parabens & Oils (Pack of 1)
Main highlights

Volumizing and Smudge-proof Formula
The essence Bye Bye Panda Eyes Tubing Mascara offers volumized, defined lashes without smudging or flaking.

Ideal for Sensitive Eyes
Perfect for those seeking a gentle mascara that removes easily with warm water.

Affordable Tubing Mascara
Praised for its affordability and effectiveness compared to pricier brands.
8.4

Good

Our Rating

8.7
Simple to take off

8.0
worth the money

8.0
Smudge proof
10

essence
essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan, Cruelty Free & Paraben Free
Main highlights

Extra Length and Volume
Experience extreme length and volume with essence Lash Without Limits Mascara.

Ideal for Natural or Dramatic Looks
Perfect for both subtle and bold lash styles with two shades.

Praised for Non-Clumping Formula
Customers love the smooth application and non-clumping finish.
Key specs
- Volumizing:Incredible volume
- Brush Design:Flexible elastomer wand
- Buildable Formula:Apply as many coats
- Lengthening:Extreme lengthening
- Hypoallergenic:N/A
8.3

Good

Our Rating

10 Best vegan mascara cruelties of 2025

1

Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)

9.3

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Vegan Black Mascara for Sensitive Eyes, Natural Hypoallergenic mascara, Buildable Lengthening and Volumizing for Natural Looking, Cruelty Free, Ophthalmologist Tested- By Gaya cosmetics

9.1

8.2

8.2

3

Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

9.9

8.0

4

essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free

5

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

6

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Very Black, 1 Count

8.9

8.0

8.0

7

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

8

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

9

essence | Bye Bye Panda Eyes Tubing Mascara | Smudge-proof, Volumizing Definition | Vegan, Cruelty Free, Free From Parabens & Oils (Pack of 1)

8.7

8.0

8.0

10

essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan, Cruelty Free & Paraben Free

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