September 13, 2025

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10 Best vegan mascara cruelties of 2025

Save up to 39% off

Best Choice

1

poppy austin
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
Main highlights

Long-Lasting Lift and Curl
Experience 24-hour lash lift and curl with Poppy Austin Mascara.

Ideal for Sensitive Eyes
Perfect for those with sensitive eyes seeking hypoallergenic mascara.

No Clumping or Smudging
Customers praise its no clump, no smudge performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Soft, full-bristle applicator
- Waterproof:Yes
- Buildable Formula:Yes
- Hypoallergenic:Yes
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.9
Smudge proof

8.7
worth the money
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Honest Beauty
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz
Main highlights

Ultimate Length and Volume
Award-winning double-sided mascara and lash primer for extreme length and volume.

Ideal for Sensitive Eyes
Perfect for users seeking a clean, non-irritating mascara.

No Smudging or Flaking
Customers praise the mascara's ability to stay put all day.
9.8

Exceptional

Our Rating

8.9
Simple to take off

8.2
Simple to use

8.0
worth the money
3

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
9.5

Excellent

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
4

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.3

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
5

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

39% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
9.1

Excellent

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
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6

essence
essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free
Main highlights

Intense Volume and Definition
Delivers intense volume, length, and definition for standout lashes.

Ideal for Everyday Wear
Perfect for those seeking a natural yet enhanced lash look.

Budget-Friendly Favorite
Praised for its affordability and comparable quality to high-end mascaras.
9.0

Excellent

Our Rating
7

Rimmel
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

18% Off
Main highlights

Natural_Ingredients_and_Long_Wear
Vegan, cruelty-free formula with 99% natural ingredients and up to 36-hour wear.

Ideal_for_Sensitive_Users
Perfect for sensitive skin and eyes, fragrance-free and waterproof.

Budget-Friendly_and_Effective
Praised for affordability and effectiveness in providing volume without clumping.
8.9

Very Good

Our Rating

8.9
Simple to take off

8.0
worth the money
8

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Peanut-shaped fiber brush
- Waterproof:N/A
- Buildable Formula:N/A
- Hypoallergenic:N/A
8.7

Very Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life
9

Milk Makeup

MILK Makeup KUSH Volumizing Mascara - Vegan, Clean, Cruelty-free - Fuller, Healthier Lashes - 0.13 Fl Oz
8.6

Very Good

Our Rating

9.1
Simple to use

8.0
Simple to take off

8.0
Sound level
10

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Tapered fiber brush
- Waterproof:N/A
- Buildable Formula:N/A
- Hypoallergenic:N/A
8.5

Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level

10 Best vegan mascara cruelties of 2025

1

Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)

9.3

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz

8.9

8.2

8.0

3

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

4

Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

9.9

8.0

5

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

8.9

8.0

8.0

6

essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free

7

Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

8.9

8.0

8

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

9

MILK Makeup KUSH Volumizing Mascara - Vegan, Clean, Cruelty-free - Fuller, Healthier Lashes - 0.13 Fl Oz

9.1

8.0

8.0

10

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

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