July 1, 2025

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10 Best vegan mascara cruelties of 2025

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Best Choice

1

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ILIA
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
How do we rank?

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Careful review Our team ensures quality, value, and fit based on real user feedback

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Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

ILIA
ILIA - Fullest Volumizing Mascara | Non-Toxic, Vegan, Cruelty-Free, Smudge + Flake-Free, Safe For Sensitive Eyes, For Fuller, Thicker, & Healthier Lashes (Full Size, 0.32 fl oz | 9.5 ml)
Main highlights

Weightless Buildable Volume
Provides weightless, buildable volume for fuller, thicker lashes.

Ideal For Sensitive Eyes
Perfect for sensitive eyes and contact lens wearers.

No Fall Out
Highly praised for preventing eyelash fall out.
9.6

Exceptional

Our Rating

8.4
Simple to take off

8.0
Sound level
3

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara - Black Mascara Women 0.24 oz

30% Off
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.5

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
4

Rimmel
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

14% Off
Main highlights

Natural_Ingredients_and_Long_Wear
Vegan, cruelty-free formula with 99% natural ingredients and up to 36-hour wear.

Ideal_for_Sensitive_Users
Perfect for sensitive skin and eyes, fragrance-free and waterproof.

Budget-Friendly_and_Effective
Praised for affordability and effectiveness in providing volume without clumping.
9.4

Excellent

Our Rating

8.9
Simple to take off

8.0
worth the money
5

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

35% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
9.2

Excellent

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
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6

poppy austin
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
Main highlights

Long-Lasting Lift and Curl
Experience 24-hour lash lift and curl with Poppy Austin Mascara.

Ideal for Sensitive Eyes
Perfect for those with sensitive eyes seeking hypoallergenic mascara.

No Clumping or Smudging
Customers praise its no clump, no smudge performance.
9.1

Excellent

Our Rating

9.3
Simple to take off

8.9
Smudge proof

8.7
worth the money
7

essence
essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free
Main highlights

Intense Volume and Definition
Delivers intense volume, length, and definition for standout lashes.

Ideal for Everyday Wear
Perfect for those seeking a natural yet enhanced lash look.

Budget-Friendly Favorite
Praised for its affordability and comparable quality to high-end mascaras.
9.0

Excellent

Our Rating
8

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
8.7

Very Good

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
9

Pacifica
Pacifica Mascara – Stellar Gaze Length & Strength Mineral Mascara, Long-Lasting Clump-Free Formula with Coconut Oil & Vitamin B, Vegan & Cruelty-Free (Stardust - Brown)
Main highlights

Volumizing and Lengthening Formula
Mascara that provides long-lasting volume and length without clumping.

Perfect for Natural Look
Ideal for those seeking a subtle, natural lash enhancement.

Praised for True Brown Shade
Customers love the genuine brown color that enhances lashes naturally.
8.4

Good

Our Rating

9.3
Simple to take off

8.2
Sound level

8.0
Water tight
10

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
8.2

Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life

10 Best vegan mascara cruelties of 2025

1

ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes

9.3

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

ILIA - Fullest Volumizing Mascara | Non-Toxic, Vegan, Cruelty-Free, Smudge + Flake-Free, Safe For Sensitive Eyes, For Fuller, Thicker, & Healthier Lashes (Full Size, 0.32 fl oz | 9.5 ml)

8.4

8.0

3

Pacifica Vegan Collagen Fluffy Lash Mascara - Black Mascara Women 0.24 oz

9.9

8.0

4

Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

8.9

8.0

5

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

8.9

8.0

8.0

6

Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)

9.3

8.9

8.7

7

essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free

8

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

9

Pacifica Mascara – Stellar Gaze Length & Strength Mineral Mascara, Long-Lasting Clump-Free Formula with Coconut Oil & Vitamin B, Vegan & Cruelty-Free (Stardust - Brown)

9.3

8.2

8.0

10

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

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