July 1, 2025

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10 Best vegan mascaras of 2025

Save up to 27% off

Best Choice

1

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ILIA
ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Honest Beauty
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | EWG Verified + Cruelty Free | Black, .27 fl oz
Main highlights

Ultimate Length and Volume
Award-winning double-sided mascara and lash primer for extreme length and volume.

Ideal for Sensitive Eyes
Perfect for users seeking a clean, non-irritating mascara.

No Smudging or Flaking
Customers praise the mascara's ability to stay put all day.
9.8

Exceptional

Our Rating

8.9
Simple to take off

8.2
Simple to use

8.0
worth the money
3

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Black Brown, 1 Count

27% Off
Main highlights

Key Features
Delivers 10x volume, vegan formula with argan/marula oils, FSC certified packaging, cruelty-free. No parabens, sulfates, talc, or mineral oil.

Ideal Use
Perfect for achieving visibly longer, fuller lashes for day-to-day wear or special occasions. Great for sensitive eyes and eco-conscious consumers.

Customer Reviews
Most praised for its clump-free application and lasting volume. Users love the ethical, clean formula and the separation and definition it provides.
9.5

Excellent

Our Rating

8.7
Simple to take off

8.0
Long life

8.0
Smudge proof
4

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
9.4

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
5

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara - Black Mascara Women 0.24 oz

15% Off
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.3

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
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6

Rimmel
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

14% Off
Main highlights

Natural_Ingredients_and_Long_Wear
Vegan, cruelty-free formula with 99% natural ingredients and up to 36-hour wear.

Ideal_for_Sensitive_Users
Perfect for sensitive skin and eyes, fragrance-free and waterproof.

Budget-Friendly_and_Effective
Praised for affordability and effectiveness in providing volume without clumping.
9.2

Excellent

Our Rating

8.9
Simple to take off

8.0
worth the money
7

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
9.0

Excellent

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life
8

e.l.f.
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Deep Brown
Main highlights

Maximum Curl and Lift
Achieve maximum curl and lift without a lash curler for visibly enhanced lashes.

Ideal for Sensitive Eyes
Perfect for those seeking a gentle, non-irritating mascara solution.

Highly Praised Brush Design
Customers love the precise, curved brush for easy application and separation.
8.7

Very Good

Our Rating
9

poppy austin
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
Main highlights

Long-Lasting Lift and Curl
Experience 24-hour lash lift and curl with Poppy Austin Mascara.

Ideal for Sensitive Eyes
Perfect for those with sensitive eyes seeking hypoallergenic mascara.

No Clumping or Smudging
Customers praise its no clump, no smudge performance.
8.6

Very Good

Our Rating

9.3
Simple to take off

8.9
Smudge proof

8.7
worth the money
10

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
8.5

Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level

10 Best vegan mascaras of 2025

1

ILIA - Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight & Nourishing, Flake + Smudge-Resistant, Clean Mascara, Ophthalmologist-Tested, Safe For Sensitive Eyes

9.3

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | EWG Verified + Cruelty Free | Black, .27 fl oz

8.9

8.2

8.0

3

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Black Brown, 1 Count

8.7

8.0

8.0

4

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

5

Pacifica Vegan Collagen Fluffy Lash Mascara - Black Mascara Women 0.24 oz

9.9

8.0

6

Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

8.9

8.0

7

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

8

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Deep Brown

9

Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)

9.3

8.9

8.7

10

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

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