10 Best vegan mascaras of 2025

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ILIA
ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

10% Off
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
How do we rank?

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Based on millions of stores and reviews

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Value for Money

2

Honest Beauty
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz
Main highlights

Ultimate Length and Volume
Award-winning double-sided mascara and lash primer for extreme length and volume.

Ideal for Sensitive Eyes
Perfect for users seeking a clean, non-irritating mascara.

No Smudging or Flaking
Customers praise the mascara's ability to stay put all day.
9.8

Exceptional

Our Rating

8.9
Simple to take off

8.2
Simple to use

8.0
worth the money
3

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

30% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
9.6

Exceptional

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
4

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Brush Design:Conic shape fiber brush
- Volumizing:Dramatic volume
- Hypoallergenic:N/A
- Lengthening:Sculpted length
- Easy Removal:N/A
9.5

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
5

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.3

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
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6

COVERGIRL
Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Black 805, 1 Count

25% Off
Main highlights

Key Features and Benefits
Plant-powered with 72% natural ingredients, offers extreme lush volume, and 24hr wear. Vegan, suitable for sensitive eyes.

Ideal Use Cases
Perfect for long days, suitable for all lash types, especially for those seeking a voluminous, lifted lash look without irritation.

Customer Reviews Summary
Most praised for its volumizing effect, long wear without smudging or flaking, and its gentle formula on sensitive eyes.
Key specs
- Brush Design:Hourglass Lush Brush
- Volumizing:Extreme lush volume
- Hypoallergenic:Ophthalmologically tested
- Lengthening:N/A
- Easy Removal:Smudge-proof, flake-proof
9.0

Excellent

Our Rating
7

e.l.f.
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
Main highlights

Maximum Curl and Lift
Achieve ultimate curl and lift without a lash curler.

Ideal for All-Day Wear
Perfect for long-lasting, smudge-free application throughout the day.

Highly Praised Applicator
The curved brush effectively separates and lifts lashes.
8.8

Very Good

Our Rating
8

Rimmel
Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

13% Off
Main highlights

Natural_Ingredients_and_Long_Wear
Vegan, cruelty-free formula with 99% natural ingredients and up to 36-hour wear.

Ideal_for_Sensitive_Users
Perfect for sensitive skin and eyes, fragrance-free and waterproof.

Budget-Friendly_and_Effective
Praised for affordability and effectiveness in providing volume without clumping.
8.7

Very Good

Our Rating

8.9
Simple to take off

8.0
worth the money
9

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
Key specs
- Brush Design:Peanut-shaped fiber brush
- Volumizing:Dramatic volume
- Hypoallergenic:N/A
- Lengthening:N/A
- Easy Removal:N/A
8.5

Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life
10

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
8.2

Good

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight

10 Best vegan mascaras of 2025

1

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

9.3

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz

8.9

8.2

8.0

3

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

8.9

8.0

8.0

4

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

5

Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

9.9

8.0

6

Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Black 805, 1 Count

7

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

8

Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

8.9

8.0

9

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

10

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

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