10 Best vegan mascaras of 2025

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1

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ILIA
ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.9

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
How do we rank?

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Value for Money

2

tarte

tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Vitamin E & B5, Extra Length & Volume, Longwear, Smudge-Proof, Easy to Remove, Vegan & Cruelty Free
9.7

Exceptional

Our Rating
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Conic shape fiber brush
- Lengthening:Sculpted length
- Waterproof:N/A
- Buildable Formula:N/A
9.6

Exceptional

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Very Black, 1 Count

32% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
9.5

Excellent

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
5

Pacifica
Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

13% Off
Main highlights

Instant Appearance of Longer Lashes
Provides an immediate effect of longer lashes, making them look thicker and healthier with up to 12 hours of wear.

Ideal for Special Events and Daily Use
Perfect for those seeking cruelty-free, vegan mascara with water-resistant features. Ideal for events and daily use, especially for those conscious of ingredient quality.

Highly Praised for Lash Health and Look
Customers love the nourishing effects, lengthening and thickening capabilities, and the luxurious feel of the glass packaging.
9.3

Excellent

Our Rating

9.9
Sound level

8.0
Simple to take off
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6

e.l.f.
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
Main highlights

Maximum Curl and Lift
Achieve ultimate curl and lift without a lash curler.

Ideal for All-Day Wear
Perfect for long-lasting, smudge-free application throughout the day.

Highly Praised Applicator
The curved brush effectively separates and lifts lashes.
9.1

Excellent

Our Rating
7

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Peanut-shaped fiber brush
- Lengthening:N/A
- Waterproof:N/A
- Buildable Formula:N/A
8.9

Very Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life
8

poppy austin
Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)
Main highlights

Long-Lasting Lift and Curl
Experience 24-hour lash lift and curl with Poppy Austin Mascara.

Ideal for Sensitive Eyes
Perfect for those with sensitive eyes seeking hypoallergenic mascara.

No Clumping or Smudging
Customers praise its no clump, no smudge performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Soft, full-bristle applicator
- Lengthening:Yes
- Waterproof:Yes
- Buildable Formula:Yes
8.8

Very Good

Our Rating

9.3
Simple to take off

8.9
Smudge proof

8.7
worth the money
9

COVERGIRL
Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Extreme Black 800, 1 Count

32% Off
Main highlights

Plant-Powered Formula
Infused with cellulose plant fibers, aloe leaf extract, and ceramide.

Ideal for Clean Beauty Enthusiasts
Perfect for those seeking a plant-based, vegan mascara option.

Praised for Smudge-Proof Performance
Commonly praised for its smudge-proof and flake-free wear.
8.6

Very Good

Our Rating
10

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Tapered fiber brush
- Lengthening:N/A
- Waterproof:N/A
- Buildable Formula:N/A
8.5

Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level

10 Best vegan mascaras of 2025

1

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

9.3

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Vitamin E & B5, Extra Length & Volume, Longwear, Smudge-Proof, Easy to Remove, Vegan & Cruelty Free

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Very Black, 1 Count

8.9

8.0

8.0

5

Pacifica Vegan Collagen Fluffy Lash Mascara – Black Thickening & Lengthening Mascara with Plant Fibers, Full Fluffy Lashes, Vegan & Cruelty-Free, 0.24 oz

9.9

8.0

6

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

7

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

8

Poppy Austin Organic Mascara, Natural, Vegan, Paraben-Free, Cruelty-Free - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil - 0.31 Fl Oz (Black)

9.3

8.9

8.7

9

Covergirl Lash Blast Cleantopia Mascara, Volumizing, Smudge-Proof, Vegan Formula, Extreme Black 800, 1 Count

10

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

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