10 Best toning shampoo for brasses of 2025

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1

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Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.8

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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Based on millions of stores and reviews

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Value for Money

2

Amika
amika bust your brass cool blonde strength repair shampoo, 275ml
Main highlights

Gently Cleanses and Repairs
This shampoo gently cleanses while repairing and strengthening hair, ideal for maintaining healthy blonde tones.

Ideal for Blonde Hair Maintenance
Perfect for blonde, silver, or highlighted hair to reduce brassiness and enhance cool tones.

Highly Praised for Brassiness Reduction
Customers love its ability to tone brassiness and leave hair looking vibrant and healthy.
9.7

Exceptional

Our Rating
3

L'Oreal Paris
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
Key specs
- Function:Neutralizes brassy tones
- Formula:Hydrating, Hibiscus, Purple Dye
- Color:Purple
- Ingredients:Hibiscus, Purple Dye
- Sulfate Free:Yes
9.6

Exceptional

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
4

L'Oreal Paris
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

10% Off
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.3

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
5

MATRIX
Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
Main highlights

Effective Brass Neutralization
Matrix Brass Off Blue Shampoo neutralizes unwanted orange and copper tones.

Ideal for Color-Treated Hair
Perfect for maintaining brunette and dark blonde hair post-coloring.

Praised for Hair Softness
Customers appreciate the improved softness and manageability after use.
9.1

Excellent

Our Rating

8.4
worth the money

8.4
Aroma

8.0
Gentle
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6

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights

Enhances Color and Shine
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.

Ideal for Blonde and Silver Hair
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.

Customer Praised for Softness
Leaves hair feeling soft and well-conditioned, with reduced brassiness.
8.9

Very Good

Our Rating

8.7
worth the money

8.0
Moisturizing

8.0
Aroma
7

MATRIX
Matrix Brass Off All-In-One Toning Leave-In Spray - Nourishes and Neutralizes Brassy & Orange Tones With Frizz Control, For Color-Treated Hair, 6.8 Fl Oz
Main highlights

Neutralizes Brassy Tones
Effectively neutralizes orange and brassy tones in color-treated hair.

Ideal for Color Maintenance
Perfect for maintaining cool tones in balayage and highlighted hair.

Praised for Smoothing
Customers love its ability to smooth hair and tame flyaways.
8.7

Very Good

Our Rating

9.3
Moisturizing

9.1
For untangling

8.0
Aroma
8

milk_shake

milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
8.6

Very Good

Our Rating
9

VANIDOX

VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blondes, Brown Highlighted, or Bleached Hair, Shampoo for Blondes Infused with Purple Rice Extract (16 fl oz each)
8.4

Good

Our Rating
10

EVA·NYC
Eva NYC Brass to Sass Brunette Shampoo, Toning Blue Shampoo for Brunettes, Neutralizes Brassy Red and Orange Tones, Blue Shampoo for Color Treated Hair, 8.8 fl oz
Main highlights

Key Features
Eradicates brassy tones, moisturizes with Blue Tansy, and nourishes with Spirulina and Juniper Berry. Sulfate-free, vegan, suitable for all brunette shades.

Ideal Use Cases
Perfect for brunettes seeking salon-quality color correction, moisture, and nourishment for natural, highlighted, or dyed hair, including keratin and Brazilian treated.

Customer Praise
Most reviews highlight its effectiveness in neutralizing brassy tones, leaving hair soft, and the appealing fragrance as top benefits.
8.2

Good

Our Rating

8.0
Moisturizing

8.0
Aroma

8.0
Gentle

10 Best toning shampoo for brasses of 2025

1

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

amika bust your brass cool blonde strength repair shampoo, 275ml

3

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

4

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

5

Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair

8.4

8.4

8.0

6

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

8.7

8.0

8.0

7

Matrix Brass Off All-In-One Toning Leave-In Spray - Nourishes and Neutralizes Brassy & Orange Tones With Frizz Control, For Color-Treated Hair, 6.8 Fl Oz

9.3

9.1

8.0

8

milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz

9

VANIDOX Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blondes, Brown Highlighted, or Bleached Hair, Shampoo for Blondes Infused with Purple Rice Extract (16 fl oz each)

10

Eva NYC Brass to Sass Brunette Shampoo, Toning Blue Shampoo for Brunettes, Neutralizes Brassy Red and Orange Tones, Blue Shampoo for Color Treated Hair, 8.8 fl oz

8.0

8.0

8.0

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