10 Best toning shampoo for blondes of 2025

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1

Aveda

Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz
9.6

Exceptional

Our Rating
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Value for Money

2

Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.5

Excellent

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
3

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights

Enhances Color and Shine
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.

Ideal for Blonde and Silver Hair
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.

Customer Praised for Softness
Leaves hair feeling soft and well-conditioned, with reduced brassiness.
9.3

Excellent

Our Rating

8.7
worth the money

8.0
Moisturizing

8.0
Aroma
4

L'Oreal Paris
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
Key specs
- Function:Neutralizes brassy tones
- Formula:Hydrating, Hibiscus, Purple Dye
- Color:Purple
- Ingredients:Hibiscus, Purple Dye
- Sulfate Free:Yes
9.2

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
5

L'Oreal Paris
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
8.9

Very Good

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
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6

milk_shake

milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
8.8

Very Good

Our Rating
7

Amika
amika bust your brass cool blonde strength repair shampoo, 275ml
Main highlights

Gently Cleanses and Repairs
This shampoo gently cleanses while repairing and strengthening hair, ideal for maintaining healthy blonde tones.

Ideal for Blonde Hair Maintenance
Perfect for blonde, silver, or highlighted hair to reduce brassiness and enhance cool tones.

Highly Praised for Brassiness Reduction
Customers love its ability to tone brassiness and leave hair looking vibrant and healthy.
8.7

Very Good

Our Rating
8

Kristin Ess
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
Main highlights

Sulfate-Free Toning Shampoo
A sulfate-free formula ideal for toning blonde and brunette hair, reducing brassiness while restoring shine.

Versatile Use for Hair Types
Suitable for natural or color-treated hair; ideal for achieving ashy or pastel tones.

Highly Effective Brass Reduction
Praised for its ability to neutralize brassiness and enhance hair brightness.
8.5

Good

Our Rating

8.9
worth the money

8.9
Aroma
9

MATRIX
Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
Main highlights

Effective Brass Neutralization
Matrix Brass Off Blue Shampoo neutralizes unwanted orange and copper tones.

Ideal for Color-Treated Hair
Perfect for maintaining brunette and dark blonde hair post-coloring.

Praised for Hair Softness
Customers appreciate the improved softness and manageability after use.
8.3

Good

Our Rating

8.4
worth the money

8.4
Aroma

8.0
Gentle
10

OGX
OGX Color Care + Impecca-Blonde Purple Shampoo, Highly-Pigmented Toning Shampoo for Blonde, Silver, & Lightened Hair, Hair Wash to Correct Yellow Tones & Protect from Color Fade, 13 fl. oz
Main highlights

Highly Pigmented Formula
OGX Impecca-Blonde Purple Toning Shampoo brightens and color-corrects yellow tones for silver, pre-lightened, or natural blonde hair.

Ideal for Blonde Maintenance
Use to extend salon visits by maintaining vibrant blonde tones and reducing brassiness.

Effective Toning Power
Customers praise its ability to significantly enhance blonde hair color while being affordable.
8.2

Good

Our Rating

8.4
Aroma

8.0
worth the money

8.0
Moisturizing

10 Best toning shampoo for blondes of 2025

1

Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz

How do we rank?

How do we rank?

Analyzing top stores

2

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

3

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

8.7

8.0

8.0

4

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

5

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

6

milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz

7

amika bust your brass cool blonde strength repair shampoo, 275ml

8

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

8.9

8.9

9

Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair

8.4

8.4

8.0

10

OGX Color Care + Impecca-Blonde Purple Shampoo, Highly-Pigmented Toning Shampoo for Blonde, Silver, & Lightened Hair, Hair Wash to Correct Yellow Tones & Protect from Color Fade, 13 fl. oz

8.4

8.0

8.0

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