9 Best toilet paper brands of 2025

Save up to 31% off

Best Choice

1

Cottonelle
Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 32 Family Mega Rolls = 176 Regular Rolls (8 Packs of 4)
Main highlights

Superior Cleaning Performance
Made with CleaningRipples, cleans better than leading US value brands.

Ideal for Sensitive Skin
Designed to remove residue and reduce odor, perfect for sensitive skin.

Praised for Thickness and Strength
Customers love its thickness and strength, preventing shredding.
Key specs
- absorbency:Superior Clean
- sheet count:353 sheets per roll
- size:Family Mega Rolls
- pack quantity:32 rolls
- material:Cottonelle Ultra Clean
9.9

Exceptional

Our Rating
How do we rank?

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Real users impact

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Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Charmin
Charmin Ultra Soft Cushiony Touch Toilet Paper, 18 Family Mega Rolls = 90 Regular Rolls
Main highlights

Softness and Absorbency
Charmin Ultra Soft offers unmatched softness and 2X absorbency, ensuring comfort and efficiency.

Family Mega Roll Convenience
Ideal for families or shared spaces with 18 mega rolls equating to 90 regular rolls.

Praised Tear Design
Customers love the clean, neat tear pattern, enhancing usability.
9.8

Exceptional

Our Rating

9.9
Gentle

9.7
Absorbency

9.3
For Gentle skin
3

Charmin

Charmin Ultra Strong Toilet Paper, 6 Mega Rolls = 24 Regular Rolls

27% Off
9.6

Exceptional

Our Rating
4

Scott
Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue

12% Off
Main highlights

Septic Safe and Eco-Friendly
Breaks down 6x faster, septic-safe, 100% biodegradable, sustainably sourced.

Ideal for Septic Tank Homes
Perfect for homes with septic tanks, reduces clogging risk.

Durability and Affordability
Praised for being strong, durable, and cost-effective.
9.4

Excellent

Our Rating

9.3
Long life

8.9
Gentle

8.9
Absorbency
5

Charmin
Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls

31% Off
Main highlights

Ultra Soft and Absorbent
Charmin Ultra Soft offers unbeatable softness and 2X more absorbency than leading 1-ply brands.

Perfect for Large Households
Ideal for families, with mega rolls equivalent to 24 regular rolls.

Praised for Comfort
Customers love its luxurious softness and durability, enhancing everyday comfort.
Key specs
- absorbency:2X more absorbent
- sheet count:224 Sheets Per Roll
- size:Mega Rolls
- pack quantity:6 Mega Rolls
- material:Ultra Soft
9.3

Excellent

Our Rating
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6

Cottonelle
Cottonelle Ultra Clean Toilet Paper, 9 Mega Rolls = 36 Regular Rolls, Packaging May Vary

11% Off
Main highlights

Superior Clean with CleaningRipples
Designed to clean better per sheet than leading US value brand.

Ideal for Sensitive Skin
Removes residue and reduces odor, perfect for sensitive skin.

Customer Praised Softness and Strength
Highly rated for being soft yet durable, loved by customers.
Key specs
- absorbency:Thick & Strong
- sheet count:284 sheets
- size:Pack of 9
- pack quantity:9 Mega Rolls
- material:Paper
9.2

Excellent

Our Rating
7

Charmin
Charmin Ultra Gentle Toilet Paper, 9 Mega Rolls, 231 Sheets Per Roll

22% Off
Main highlights

Gentle and Soothing
Charmin Ultra Gentle features 2-ply softness with soothing lotion, dermatologist-tested for sensitive skin.

Ideal for Sensitive Skin
Perfect for those with irritated skin, providing gentle cleaning and protection.

Customer Praised Softness
Customers love its tissue-like softness, comparable to Puffs Plus Lotion.
Key specs
- absorbency:Gently cleans
- sheet count:231 sheets per roll
- size:9 Mega Rolls
- pack quantity:9 Rolls
- material:Lotioned Toilet Paper
9.0

Excellent

Our Rating
8

Presto!
Amazon Brand - Presto! 2-Ply Ultra-Strong Toilet Paper, 24 Mega Rolls Toilet Paper = 120 regular rolls, 308 Sheet (Pack of 24), Unscented
Main highlights

Key Features
24 Mega Rolls equal to 120 regular rolls, 308 2-ply sheets per roll, 80% thicker than leading brands, septic safe.

Ideal Use Cases
Perfect for households seeking comfort and durability, suitable for septic systems, and matches users who prefer Charmin Ultra Strong.

Customer Reviews
Most praised for its exceptional strength and softness, offering great value and satisfaction, with positive feedback on septic safety.
8.9

Very Good

Our Rating

9.7
lasts a long time

9.5
Gentle

9.5
Long life
9

Quilted Northern
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue

22% Off
Main highlights

Optimal Softness and Performance
Quilted Northern Ultra Plush offers unparalleled softness and premium performance with reduced lint.

Ideal for Comfort Seekers
Perfect for those who prioritize comfort and durability in toilet tissue.

Praised for Softness and Strength
Customers love its combination of softness and strength, making it a pleasure to use.
Key specs
- absorbency:3X more absorbent
- sheet count:255 sheets
- size:Mega Roll
- pack quantity:6 Mega Rolls
- material:N/A
8.8

Very Good

Our Rating

9 Best toilet paper brands of 2025

1

Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 32 Family Mega Rolls = 176 Regular Rolls (8 Packs of 4)

How do we rank?

How do we rank?

Analyzing top stores

2

Charmin Ultra Soft Cushiony Touch Toilet Paper, 18 Family Mega Rolls = 90 Regular Rolls

9.9

9.7

9.3

3

Charmin Ultra Strong Toilet Paper, 6 Mega Rolls = 24 Regular Rolls

4

Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue

9.3

8.9

8.9

5

Charmin Ultra Soft Toilet Paper 6 Mega Rolls = 24 Regular Rolls

6

Cottonelle Ultra Clean Toilet Paper, 9 Mega Rolls = 36 Regular Rolls, Packaging May Vary

7

Charmin Ultra Gentle Toilet Paper, 9 Mega Rolls, 231 Sheets Per Roll

8

Amazon Brand - Presto! 2-Ply Ultra-Strong Toilet Paper, 24 Mega Rolls Toilet Paper = 120 regular rolls, 308 Sheet (Pack of 24), Unscented

9.7

9.5

9.5

9

Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue

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