10 Best ordinary face serums of 2025

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1

The Ordinary
The Ordinary Multi-Peptide + Copper Peptides 1%, Anti-Aging Serum for Fine Lines and Skin Elasticity, 1 Fl Oz
Main highlights

Peptide Rich Formula
The serum combines multi-peptides and copper peptides to enhance skin elasticity and reduce fine lines.

Ideal for Aging Skin
Perfect for those seeking to improve skin firmness and combat signs of aging.

Praise for Skin Elasticity
Customers frequently commend its effectiveness in improving skin elasticity and texture.
9.8

Exceptional

Our Rating
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Value for Money

2

The Ordinary
The Ordinary Most Loved Skincare Trio Set – Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, Caffeine Solution 5% – Hydrating, Brightening & Pore-Minimizing Serums – Vegan & Cruelty-Free

10% Off
Main highlights

Skin_Enhancement_Benefits
Combines caffeine, hyaluronic acid, and niacinamide for blemish reduction and improved skin texture.

Ideal_for_Sensitive_Skin
Perfect for those seeking hydration, radiance, and blemish control in a skincare routine.

Niacinamide_Praised_Feature
Customer reviews highlight niacinamide's effectiveness in improving skin clarity and texture.
Key specs
- Effects:Fights Visible Blemishes
- Niacinamide:Provides Vitamins B3
- Hyaluronic Acid:Improves Skin Texture
- Formulation:N/A
- Skin Type:N/A
9.7

Exceptional

Our Rating

9.3
Moisturizing

9.1
For Gentle skin

8.9
worth the money
3

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
9.4

Excellent

Our Rating
4

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.3

Excellent

Our Rating
5

The Ordinary

The Ordinary Multi-Antioxidant Radiance Serum, Vitamin C Serum For Face, Brighten & Protect Skin – Boosts Glow & Shields Against Environmental Stressors, 1 Fl Oz
9.0

Excellent

Our Rating
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6

The Ordinary
The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing, 1 Fl Oz

24% Off
Main highlights

Retinol Hydration Blend
Combines retinol with squalane for anti-aging and hydration.

Sensitive Skin Friendly
Ideal for users with sensitive skin, adjustable potency.

Effective Pore Reduction
Praised for reducing pore size and improving skin texture.
8.9

Very Good

Our Rating

9.3
Light weight

9.1
Absorbency

8.9
worth the money
7

The Ordinary
The Ordinary Skin Support Basics Duo - Skin Care Bundle Set For All Skin Types- Hyaluronic Acid 2% + B5 1 Fl Oz, Niacinamide 10% + Zinc 1% 1 Fl Oz
Main highlights

Hydration and Skin Health
The Ordinary Skin Support Basics Duo includes Hyaluronic Acid 2% + B5, which deeply hydrates and enhances skin health.

Versatile for All Skin Types
Ideal for anyone looking to improve skin hydration and reduce blemishes, suitable for all skin types.

Highly Praised Hydration Effect
Customers love the noticeable improvement in skin moisture and plumpness after use.
8.8

Very Good

Our Rating
8

The Ordinary
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Blemish-Reduction Formula
The Ordinary Salicylic Acid 2% Solution targets acne and blemishes effectively.

Ideal for Oily Skin
Best used for oily and blemish-prone skin types.

Customer Praised Clarity
Users frequently commend its ability to clear skin blemishes.
8.5

Good

Our Rating
9

The Ordinary
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 3.4 Fl Oz
Main highlights

Brightening and Smoothing Benefits
The Ordinary Glycolic Acid 7% Toner enhances skin brightness and smoothness, promoting a more even skin tone.

Daily Exfoliation Use Case
Perfect for those seeking a gentle daily exfoliant to improve skin texture and tone.

Praised Smoothing Effect
Customers consistently praise the toner for its effective skin smoothing properties.
8.4

Good

Our Rating
10

The Ordinary
The Ordinary Matrixyl 10% + Hyaluronic Acid, Anti-Aging Serum for Fine Lines and Wrinkles, 1 Fl Oz
Main highlights

Key Features
Targets fine lines with advanced formulations, promoting skin firmness and integrity without unnecessary commodities.

Ideal Use Cases
Perfect for daily skincare routines, exceptionally beneficial for aging or prematurely aging skin needing firmness and line reduction.

Customer Praise
Most reviews highlight its effectiveness in visibly reducing fine lines and improving skin texture with consistent use.
Key specs
- Effects:Targets fine lines
- Niacinamide:N/A
- Hyaluronic Acid:N/A
- Formulation:Serum
- Skin Type:N/A
8.3

Good

Our Rating

8.2
worth the money

8.0
Aroma

8.0
Moisturizing

10 Best ordinary face serums of 2025

1

The Ordinary Multi-Peptide + Copper Peptides 1%, Anti-Aging Serum for Fine Lines and Skin Elasticity, 1 Fl Oz

How do we rank?

How do we rank?

Analyzing top stores

2

The Ordinary Most Loved Skincare Trio Set – Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, Caffeine Solution 5% – Hydrating, Brightening & Pore-Minimizing Serums – Vegan & Cruelty-Free

9.3

9.1

8.9

3

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

4

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

5

The Ordinary Multi-Antioxidant Radiance Serum, Vitamin C Serum For Face, Brighten & Protect Skin – Boosts Glow & Shields Against Environmental Stressors, 1 Fl Oz

6

The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing, 1 Fl Oz

9.3

9.1

8.9

7

The Ordinary Skin Support Basics Duo - Skin Care Bundle Set For All Skin Types- Hyaluronic Acid 2% + B5 1 Fl Oz, Niacinamide 10% + Zinc 1% 1 Fl Oz

8

The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin, 1 Fl Oz

9

The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone, 3.4 Fl Oz

10

The Ordinary Matrixyl 10% + Hyaluronic Acid, Anti-Aging Serum for Fine Lines and Wrinkles, 1 Fl Oz

8.2

8.0

8.0

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