Our rankings are generated through the algorithmic analysis of thousands of customer reviews about products, brands, merchant customer service levels, popularity trends, and more. We use advanced technology, including AI, to help process and organize this information at scale, supporting our analysis with greater speed and consistency. The rankings reflect our opinion and should be a good starting point for shopping.
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10 Best ordinary face serums of 2026
Explore top picks
Best Choice1
The Ordinary9.9Exceptional
594+
bought this week
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
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Recommended Application:Morning and evening
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Texture:Lightweight water-based serum
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Volume:1 Fl Oz
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Zinc PCA Concentration:1%
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Niacinamide Concentration:10%
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Value for Money2
The Ordinary9.6Exceptional
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
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3
The Ordinary9.4Excellent
The Ordinary Serum Favorites Set – Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, Caffeine Solution 5% + EGCG Eye Serum, Serums for Hydrating, Brightening & Pore-Minimizing Skin Care
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4
The Ordinary9.1Excellent
The Ordinary Multi-Antioxidant Radiance Serum, Vitamin C Serum For Face, Brighten & Protect Skin – Boosts Glow & Shields Against Environmental Stressors, 1 Fl Oz
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5
The Ordinary9.0Excellent
The Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity, 1 Fl Oz
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6
The Ordinary8.8Very Good
The Ordinary Multi-Peptide + Hyaluronic Acid, Anti-Aging Peptide Serum for Crow’s Feet, Elasticity & Firmness, 1 Fl Oz
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7
The Ordinary8.5Good
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin, 1 Fl Oz
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8
The Ordinary8.4Good
The Ordinary Matrixyl 10% + Hyaluronic Acid, Anti-Aging Serum for Fine Lines and Wrinkles, 1 Fl Oz
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9
The Ordinary8.3Good
The Ordinary Soothing & Barrier Support Serum, Redness-Reducing & Hydrating Solution with Centella Asiatica for Skin Barrier Repair, 1 Fl Oz
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10
The Ordinary8.2Good
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots
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