November 4, 2025

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10 Best soft coolers of 2025

Save up to 25% off

Best Choice

1

RTIC
RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey
Main highlights

Cooling Performance
Keeps food and drinks cool for up to 24 hours.

Versatile Use Cases
Ideal for beach, camping, and travel adventures.

Customer Praised Durability
Highly durable, withstands rough handling and even wildlife encounters.
Key specs
- Insulation:nylon
- Capacity:22 Quarts
- Color:Blue/Grey
- Dimensions:15.5 x 11.5 x 12.75 inches
- Material:Vinyl
9.7

Exceptional

Our Rating

9.3
Watertight

9.1
Light weight

9.1
Durability
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Titan by Arctic Zone
Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray
Main highlights

Zipperless Design for Quick Access
The TITAN DEEP FREEZE ZIPPERLESS HARDBODY COOLER features a patented, flip-open Zipperless lid for quick access to food and drinks, making it convenient and efficient.

Ideal for Beach Trips and Tailgates
Perfect for keeping food and beverages cold during travel, tailgates, picnics, and more, with Deep Freeze Performance Insulation and an integrated radiant heat barrier.

Highly Praised for Long Ice Retention
Customers love the cooler's ability to keep ice frozen for over 24 hours, with the HardBody liner and SmartShelf making it sturdy and organized.
Key specs
- Insulation:Deep Freeze Performance
- Capacity:12 Liters
- Color:Sharkskin Gray
- Dimensions:8 x 12.25 x 12.25 inches
- Material:200x300D/112T Poly Ripstop
9.4

Excellent

Our Rating

9.9
Simple to clean

9.7
Simple to use

9.5
Durability
3

Maelstrom
Maelstrom Soft Sided Cooler Bag,30 Can Collapsible Insulated Ice Chest – Large Leakproof, Portable for Camping, Kayaking & Beach, Gray

10% Off
Main highlights

Extra Large Capacity
Holds up to 30 cans, perfect for large gatherings.

Ideal for Outdoor Adventures
Perfect for camping, beach trips, and road trips.

Praised for Cooling Capability
Highly rated for its ability to keep items cold.
Key specs
- Insulation:Keep cold for 24 hours
- Capacity:22 Liters
- Color:Gray
- Dimensions:15.94 x 6.22 x 5 inches
- Material:Polyester
9.1

Excellent

Our Rating

9.9
Watertight

9.9
Simple to clean

9.7
worth the money
4

Maelstrom
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue

15% Off
Main highlights

Extra Large Capacity
Holds up to 75 cans plus ice, perfect for family outings.

Versatile Outdoor Use
Ideal for camping, road trips, grocery shopping, and food delivery.

Highly Praised Durability
Strong stitching and zippers ensure long-lasting use.
8.8

Very Good

Our Rating

9.9
worth the money

9.1
Light weight

8.7
Durability
5

RealCool

RealCool Soft Cooler Bag 35/45Can, Collapsible Cooler Insulated Leak Proof, Large Lunch Box for Men Women, Soft-Sided Cooler for Picnic, Grocery, Beach, Camping, Travel

22% Off
8.6

Very Good

Our Rating
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6

Titan by Arctic Zone
Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Moss Green
Main highlights

Zipperless Lid for Quick Access
The patented Zipperless lid allows fast and easy access to contents, enhancing convenience and usability.

Ideal for Outdoor Adventures
Perfect for travel, tailgates, and picnics, maintaining cold temperatures for extended periods.

Praised Velcro Closure
Customers love the Velcro closure for its ease of use compared to traditional zippers.
8.5

Good

Our Rating

9.7
Simple to clean

9.5
Durability

9.3
lasts a long time
7

CleverMade
CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean

25% Off
Main highlights

Sturdy and Structured Insulation
Our collapsible cooler bag features robust insulation to keep items icy cold, ideal for picnics, hikes, beach trips, and outdoor adventures.

Perfect for Travel and Vacations
Compact and foldable, this cooler fits perfectly in suitcases, making it ideal for travel. Great for beach days, road trips, and camping.

Leakproof and Durable Design
Customers consistently praise the cooler for its leakproof performance and durability, even in hot conditions, ensuring beverages stay cold without any mess.
Key specs
- Insulation:Performance insulation
- Capacity:35 Pounds
- Color:Ocean
- Dimensions:9.8D x 16W x 13H
- Material:Polyester
8.4

Good

Our Rating

9.9
worth the money

9.9
movability

9.7
Watertight
8

Amazon Basics

Amazon Basics Soft Insulated Cooler Bag, 50 Can Capacity, Gray
8.3

Good

Our Rating
9

opux
OPUX Soft Cooler Bag, Insulated Collapsible Lunch Cooler Bag for Men Work Camping Beach Travel, Portable Soft Sided Leakproof Waterproof Large Lunch Bag Box with Shoulder Strap 18 Cans, Heather Navy
Main highlights

Insulated and Portable Design
Keeps items cool or warm, perfect for travel and outdoor activities.

Ideal for Travel and Outdoors
Great for camping, beach trips, picnics, and road trips.

Convenient Access and Storage
Praised for quick-open top and multiple pockets.
Key specs
- Insulation:PEVA
- Capacity:9 Quarts
- Color:Heather Navy
- Dimensions:12 x 7 x 8.5 inches
- Material:600D Polyester
8.2

Good

Our Rating

9.9
Light weight

9.7
materials Quality

9.5
worth the money
10

Maelstrom
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Pink

15% Off
Main highlights

Key Features
Extra-large 75-can capacity, 12-hour cold retention with 5-layer insulation, durable design with easy access Velcro opening and built-in bottle opener.

Ideal Use Cases
Perfect for camping, picnics, BBQs, road trips, food delivery, and transporting groceries, offering versatility for all outdoor activities.

Customer Reviews Highlight
Most praised for its impressive cold-keeping ability, durability, and spaciousness, making it a favorite among outdoor enthusiasts.
7.9

Good

Our Rating

9.9
worth the money

9.3
Light weight

8.7
Durability

10 Best soft coolers of 2025

1

RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey

9.3

9.1

9.1

How do we rank?

How do we rank?

Analyzing top stores

2

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray

9.9

9.7

9.5

3

Maelstrom Soft Sided Cooler Bag,30 Can Collapsible Insulated Ice Chest – Large Leakproof, Portable for Camping, Kayaking & Beach, Gray

9.9

9.9

9.7

4

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue

9.9

9.1

8.7

5

RealCool Soft Cooler Bag 35/45Can, Collapsible Cooler Insulated Leak Proof, Large Lunch Box for Men Women, Soft-Sided Cooler for Picnic, Grocery, Beach, Camping, Travel

6

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Moss Green

9.7

9.5

9.3

7

CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean

9.9

9.9

9.7

8

Amazon Basics Soft Insulated Cooler Bag, 50 Can Capacity, Gray

9

OPUX Soft Cooler Bag, Insulated Collapsible Lunch Cooler Bag for Men Work Camping Beach Travel, Portable Soft Sided Leakproof Waterproof Large Lunch Bag Box with Shoulder Strap 18 Cans, Heather Navy

9.9

9.7

9.5

10

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Pink

9.9

9.3

8.7

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