Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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10 Best soft cooler brands of 2025
Save up to 39% off
Best Choice1
STANLEYStanley All Day Julienne Mini Soft Cooler Bag and Lunch Box 7.4 Quarts | 10 Can Cooler with Handles and Strap | Stays Cold for Hours | Insulated Travel Bag with Zipper | BPA-Free | Seafoam
9.8Exceptional
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Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you
Careful review Our team ensures quality, value, and fit based on real user feedback
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Analyzing top stores
Value for Money2
RTICRTIC 15 Can Everyday Cooler, Soft Sided Portable Insulated Cooling for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, for Men and Women, Fresh Mint
9.7Exceptional
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3
Titan by Arctic ZoneTitan by Arctic Zone 16 Can Zipperless Soft Cooler with HardBody Liner, Seagrass
9.6Exceptional
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4
Amazon BasicsAmazon Basics Soft Insulated Cooler Bag, 24 Can Capacity, Gray
9.5Excellent
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5
MaelstromMaelstrom Soft Sided Cooler Bag,30 Can Collapsible Insulated Ice Chest – Large Leakproof, Portable for Camping, Kayaking & Beach, Gray
10% OffKey specs-
Insulation:Keep cold for 24 hours
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Capacity:22 Liters
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Color:Gray
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Dimensions:15.94 x 6.22 x 5 inches
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Material:Polyester
9.2Excellent
Our Rating
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6
ColemanColeman Chiller Insulated Soft Cooler, Leakproof 9/16/30 Can Cooler with 12+ Hour Ice Retention, Made with Recycled Materials, Great for Lunch, Camping, Beach, Pool, Sports, & More
23% Off9.1Excellent
Our Rating
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7
RealCoolRealCool Soft Cooler Bag 35/45Can, Collapsible Cooler Insulated Leak Proof, Large Lunch Box for Men Women, Soft-Sided Cooler for Picnic, Grocery, Beach, Camping, Travel
31% Off8.9Very Good
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8
LifewitLifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Gray and Black 12-Can (9L)
8.6Very Good
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9
PICNIC TIMEONIVA - a Picnic Time Brand Topanga Tote Cooler Bag - Soft Cooler Bag - Picnic Cooler, (Black)
8.4Good
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10
WEIZEWEIZE Premium Deep Freeze Welded Soft-Sided Cooler, 24 Can Portable Beach & Camping & Lunch Cooler, Heavy-Duty Waterproof TPU Exterior & Seams, Crush-Proof Insulation, Leak-Proof Zipper
39% Off8.1Good
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