10 Best soft cooler bags of 2025

Save up to 17% off

Best Choice

1

Hydro Flask

Hydro Flask Cooler Bag - Insulated Soft Lunch Bag - 12 L Capacity in Koala Gray and Black
9.8

Exceptional

Our Rating
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Value for Money

2

CleverMade
CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean
Main highlights

Sturdy and Structured Insulation
Our collapsible cooler bag features robust insulation to keep items icy cold, ideal for picnics, hikes, beach trips, and outdoor adventures.

Perfect for Travel and Vacations
Compact and foldable, this cooler fits perfectly in suitcases, making it ideal for travel. Great for beach days, road trips, and camping.

Leakproof and Durable Design
Customers consistently praise the cooler for its leakproof performance and durability, even in hot conditions, ensuring beverages stay cold without any mess.
Key specs
- Insulation:Performance insulation
- Capacity:35 Pounds
- Color:Ocean
- Dimensions:9.8D x 16W x 13H
- Material:Polyester
9.7

Exceptional

Our Rating

9.9
worth the money

9.9
movability

9.7
Watertight
3

Creative Green Life
Jumbo Insulated Cooler Bag (Charcoal) with HD Thermal Insulation - Premium, Collapsible Soft Cooler Makes a Perfect Insulated Grocery Bag, Food Delivery Bag, Travel Bag, Beach or Picnic Bags

17% Off
Main highlights

Spacious Capacity
Holds up to 30 cans, ideal for large gatherings.

Versatile Use Cases
Perfect for camping, travel, picnics, and grocery shopping.

Comfortable Carrying
Shoulder straps praised for comfort during transport.
Key specs
- Closure:Zipped
- Capacity:10 Gallons
- Dimensions:8D x 21W x 17H
- Weight Limit:40+ lbs
- Features:Insulated, Portable
9.6

Exceptional

Our Rating

9.9
worth the money

9.7
Light weight

9.7
Simple to clean
4

Maelstrom
Maelstrom Soft Cooler Bag,Soft Sided Cooler,30 Cans Collapsible Cooler,Insulated Ice Chest,Large Leakproof Camping Cooler,Portable Travel Cooler for Kayaking,Beach,Gray, MSCB03
Main highlights

Extra Large Capacity
Holds up to 30 cans, perfect for large gatherings.

Ideal for Outdoor Adventures
Perfect for camping, beach trips, and road trips.

Praised for Cooling Capability
Highly rated for its ability to keep items cold.
Key specs
- Insulation:Keep cold for 24 hours
- Capacity:22 Liters
- Color:Gray
- Dimensions:15.94 x 6.22 x 5 inches
- Material:Polyester
9.4

Excellent

Our Rating

9.9
Watertight

9.9
Simple to clean

9.7
worth the money
5

Maelstrom
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Grey

15% Off
Main highlights

Large Capacity and Lightweight
Holds up to 75 cans, weighs only 1.65 lbs.

Versatile Outdoor Use
Ideal for camping, hiking, picnicking, BBQs, and road trips.

Praised Durability and Design
Strong stitching, good zippers, and ergonomic carrying options.
9.2

Excellent

Our Rating

9.9
worth the money

9.1
Light weight

8.7
Durability
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6

Lifewit
Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)
Main highlights

Insulation & Protection
Thermal insulation keeps food cool or warm over 5 hours.

Versatile Use Cases
Ideal for office, picnics, beach trips, and travel.

Spacious Design
Highly praised for roomy compartments and large capacity.
Key specs
- color:Black
- shape:Rectangular
- material:Oxford
- special feature:Insulated
- closure:Zipper
9.0

Excellent

Our Rating

9.7
Simple to clean

9.5
Watertight

9.5
materials Quality
7

Amazon Basics

Amazon Basics Soft Insulated Cooler Bag, 24 Can Capacity, Gray
8.9

Very Good

Our Rating
8

Generic
BEIMILY Lunch Box for Men/Women, Small Insulated Lunch Bag, Leak-Proof Soft Cooler Tote Bag, Reusable LunchBox for Work, Travel, Fitness, Picnic with Adjustable Shoulder Strap for Adults (Black)
Main highlights

Spacious Storage and Insulation
8L capacity with triple insulation keeps meals fresh.

Versatile for Various Occasions
Ideal for work, picnics, road trips, and beach outings.

Praised for Capacity and Durability
Customers love the spaciousness and robust construction.
Key specs
- color:Black
- shape:Rectangular
- material:oxford fabric
- special feature:Adjustable Shoulder Strap, Leak Resistant, Insulated
- closure:Zipper
8.6

Very Good

Our Rating

9.9
Durability

9.9
Simple to clean

9.7
lasts a long time
9

Maelstrom
Maelstrom 35 Can Backpack Cooler Leakproof,Insulated Soft Cooler Bag,Beach / Camping Cooler,Ice Chest Backpack for Travel, Grocery Shopping,Kayaking,Fishing,Hiking,Orange
Main highlights

Insulated and Leak-Proof Design
Keeps food and drinks hot/cold for up to 16 hours, perfect for outdoor adventures.

Ideal for Outdoor Activities
Perfect for hiking, camping, fishing, and more, offering lightweight and versatile storage.

Ample Storage and Comfort
Praised for spacious compartments and comfortable straps, ensuring easy carrying even when fully loaded.
8.4

Good

Our Rating

9.9
Comfort

9.9
worth the money

9.7
Durability
10

Igloo
Igloo MaxCold Soft Coolers, Insulated Soft Sided Cooler Bag, Foldable Reusable & Leak Proof Food Grocery Bag, Portable Travel Cooler
Main highlights

Spacious and Durable Design
Holds up to 16 cans with PU coated bottom panels for enhanced durability.

Perfect for Outdoor Adventures
Ideal for camping, kayaking, and hurricane preparedness with leak-resistant liner.

Highly Praised Insulation
Customers love its effective insulation keeping drinks cold for long.
Key specs
- Insulation:hdpe
- Capacity:0.5 Gallons
- Color:Blue
- Dimensions:7 x 7 x 12 inches
- Material:Polyester
8.3

Good

Our Rating

9.9
lasts a long time

9.9
Durability

10 Best soft cooler bags of 2025

1

Hydro Flask Cooler Bag - Insulated Soft Lunch Bag - 12 L Capacity in Koala Gray and Black

How do we rank?

How do we rank?

Analyzing top stores

2

CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean

9.9

9.9

9.7

3

Jumbo Insulated Cooler Bag (Charcoal) with HD Thermal Insulation - Premium, Collapsible Soft Cooler Makes a Perfect Insulated Grocery Bag, Food Delivery Bag, Travel Bag, Beach or Picnic Bags

9.9

9.7

9.7

4

Maelstrom Soft Cooler Bag,Soft Sided Cooler,30 Cans Collapsible Cooler,Insulated Ice Chest,Large Leakproof Camping Cooler,Portable Travel Cooler for Kayaking,Beach,Gray, MSCB03

9.9

9.9

9.7

5

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Grey

9.9

9.1

8.7

6

Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

9.7

9.5

9.5

7

Amazon Basics Soft Insulated Cooler Bag, 24 Can Capacity, Gray

8

BEIMILY Lunch Box for Men/Women, Small Insulated Lunch Bag, Leak-Proof Soft Cooler Tote Bag, Reusable LunchBox for Work, Travel, Fitness, Picnic with Adjustable Shoulder Strap for Adults (Black)

9.9

9.9

9.7

9

Maelstrom 35 Can Backpack Cooler Leakproof,Insulated Soft Cooler Bag,Beach / Camping Cooler,Ice Chest Backpack for Travel, Grocery Shopping,Kayaking,Fishing,Hiking,Orange

9.9

9.9

9.7

10

Igloo MaxCold Soft Coolers, Insulated Soft Sided Cooler Bag, Foldable Reusable & Leak Proof Food Grocery Bag, Portable Travel Cooler

9.9

9.9

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