10 Best soft coolers of 2025

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Best Choice

1

AO Coolers

AO Coolers Expedition Canvas Soft-Sided Cooler Bag, Leak Proof, Insulated, Lunch & Travel Size, Black, 9-Can
9.6

Exceptional

Our Rating
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Value for Money

2

Titan by Arctic Zone
Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray
Main highlights

Zipperless Design for Quick Access
The TITAN DEEP FREEZE ZIPPERLESS HARDBODY COOLER features a patented, flip-open Zipperless lid for quick access to food and drinks, making it convenient and efficient.

Ideal for Beach Trips and Tailgates
Perfect for keeping food and beverages cold during travel, tailgates, picnics, and more, with Deep Freeze Performance Insulation and an integrated radiant heat barrier.

Highly Praised for Long Ice Retention
Customers love the cooler's ability to keep ice frozen for over 24 hours, with the HardBody liner and SmartShelf making it sturdy and organized.
Key specs
- Insulation:Deep Freeze Performance
- Capacity:12 Liters
- Color:Sharkskin Gray
- Dimensions:8 x 12.25 x 12.25 inches
- Material:200x300D/112T Poly Ripstop
9.3

Excellent

Our Rating

9.9
Simple to clean

9.7
Simple to use

9.5
Durability
3

Titan by Arctic Zone
Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Moss Green
Main highlights

Zipperless Lid for Quick Access
The patented Zipperless lid allows fast and easy access to contents, enhancing convenience and usability.

Ideal for Outdoor Adventures
Perfect for travel, tailgates, and picnics, maintaining cold temperatures for extended periods.

Praised Velcro Closure
Customers love the Velcro closure for its ease of use compared to traditional zippers.
9.2

Excellent

Our Rating

9.7
Simple to clean

9.5
Durability

9.3
lasts a long time
4

CleverMade
CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean

25% Off
Main highlights

Sturdy and Structured Insulation
Our collapsible cooler bag features robust insulation to keep items icy cold, ideal for picnics, hikes, beach trips, and outdoor adventures.

Perfect for Travel and Vacations
Compact and foldable, this cooler fits perfectly in suitcases, making it ideal for travel. Great for beach days, road trips, and camping.

Leakproof and Durable Design
Customers consistently praise the cooler for its leakproof performance and durability, even in hot conditions, ensuring beverages stay cold without any mess.
Key specs
- Insulation:Performance insulation
- Capacity:35 Pounds
- Color:Ocean
- Dimensions:9.8D x 16W x 13H
- Material:Polyester
9.1

Excellent

Our Rating

9.9
worth the money

9.9
movability

9.7
Watertight
5

Maelstrom
Maelstrom Soft Sided Cooler Bag,30 Can Collapsible Insulated Ice Chest – Large Leakproof, Portable for Camping, Kayaking & Beach, Gray

10% Off
Main highlights

Extra Large Capacity
Holds up to 30 cans, perfect for large gatherings.

Ideal for Outdoor Adventures
Perfect for camping, beach trips, and road trips.

Praised for Cooling Capability
Highly rated for its ability to keep items cold.
Key specs
- Insulation:Keep cold for 24 hours
- Capacity:22 Liters
- Color:Gray
- Dimensions:15.94 x 6.22 x 5 inches
- Material:Polyester
8.8

Very Good

Our Rating

9.9
Watertight

9.9
Simple to clean

9.7
worth the money
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6

Lifewit
Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

50% Off
Main highlights

Insulation & Protection
Thermal insulation keeps food cool or warm over 5 hours.

Versatile Use Cases
Ideal for office, picnics, beach trips, and travel.

Spacious Design
Highly praised for roomy compartments and large capacity.
Key specs
- color:Black
- shape:Rectangular
- material:Oxford
- special feature:Insulated
- closure:Zipper
8.6

Very Good

Our Rating

9.7
Simple to clean

9.5
Watertight

9.5
materials Quality
7

Goloni

Goloni Insulated Cooler Backpack, 40L Large Leakproof & Lightweight Soft Cooler,Perfect Backpack Cooler for Outdoor Adventures,Black
8.5

Good

Our Rating
8

TOURIT
TOURIT Insulated Collapsible Cooler Bag, 48-Can 32L Large Soft Cooler for Picnic, Beach, Work, Travel, Grey

31% Off
Main highlights

Large Capacity and Insulation
Holds 48 cans, keeps cool up to 12 hours, leak-proof.

Perfect for Outdoor Adventures
Ideal for picnics, beaches, camping, and road trips.

Highly Praised for Flexibility
Easy to clean, sturdy, and foldable for tight spaces.
Key specs
- Insulation:PEVA
- Capacity:32 Liters
- Color:01-Grey
- Dimensions:16.5 x 10.2 x 11.5 inches
- Material:Oxford cloth, PEVA
8.4

Good

Our Rating

9.3
For traveling

8.9
lasts a long time

8.9
Simple to clean
9

Maelstrom
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue

15% Off
Main highlights

Extra Large Capacity
Holds up to 75 cans plus ice, perfect for family outings.

Versatile Outdoor Use
Ideal for camping, road trips, grocery shopping, and food delivery.

Highly Praised Durability
Strong stitching and zippers ensure long-lasting use.
8.1

Good

Our Rating

9.9
worth the money

9.1
Light weight

8.7
Durability
10

HOTOR

HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2"×6.9"×8.5"

38% Off
7.9

Good

Our Rating

10 Best soft coolers of 2025

1

AO Coolers Expedition Canvas Soft-Sided Cooler Bag, Leak Proof, Insulated, Lunch & Travel Size, Black, 9-Can

How do we rank?

How do we rank?

Analyzing top stores

2

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray

9.9

9.7

9.5

3

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Moss Green

9.7

9.5

9.3

4

CleverMade Pacifica Collapsible Insulated Cooler – 30 Can / 21 Qt Leakproof Soft Cooler for Beach, Travel, Car – Shoulder Strap, Bottle Opener – Ocean

9.9

9.9

9.7

5

Maelstrom Soft Sided Cooler Bag,30 Can Collapsible Insulated Ice Chest – Large Leakproof, Portable for Camping, Kayaking & Beach, Gray

9.9

9.9

9.7

6

Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

9.7

9.5

9.5

7

Goloni Insulated Cooler Backpack, 40L Large Leakproof & Lightweight Soft Cooler,Perfect Backpack Cooler for Outdoor Adventures,Black

8

TOURIT Insulated Collapsible Cooler Bag, 48-Can 32L Large Soft Cooler for Picnic, Beach, Work, Travel, Grey

9.3

8.9

8.9

9

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue

9.9

9.1

8.7

10

HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets, Adjustable Strap, Ideal for Work, Picnic, Travel - Medium, Black, 10.2"×6.9"×8.5"

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