10 Best soft coolers of 2025

Save up to 26% off

Best Choice

1

RTIC

RTIC 30 Can Ultra-Tough Soft Cooler Pro, Insulated, Waterproof, Leakproof, Portable, Floating Bag for Beverage, Drink, Lunch, Outdoor, Beach, Car, Camping, Picnic, Fishing, Boat, 19L, Navy
9.8

Exceptional

Our Rating
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Value for Money

2

RTIC

RTIC 15 Can Everyday Cooler, Soft Sided Portable Insulated Cooling for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, for Men and Women, Fresh Mint
9.7

Exceptional

Our Rating
3

Titan by Arctic Zone
Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray
Main highlights

Zipperless Design for Quick Access
The TITAN DEEP FREEZE ZIPPERLESS HARDBODY COOLER features a patented, flip-open Zipperless lid for quick access to food and drinks, making it convenient and efficient.

Ideal for Beach Trips and Tailgates
Perfect for keeping food and beverages cold during travel, tailgates, picnics, and more, with Deep Freeze Performance Insulation and an integrated radiant heat barrier.

Highly Praised for Long Ice Retention
Customers love the cooler's ability to keep ice frozen for over 24 hours, with the HardBody liner and SmartShelf making it sturdy and organized.
Key specs
- Insulation:Deep Freeze Performance
- Capacity:12 Liters
- Color:Sharkskin Gray
- Dimensions:8 x 12.25 x 12.25 inches
- Material:200x300D/112T Poly Ripstop
9.4

Excellent

Our Rating

9.9
Simple to clean

9.7
Simple to use

9.5
Durability
4

Maelstrom
Maelstrom Soft Cooler Bag,Soft Sided Cooler,30 Cans Collapsible Cooler,Insulated Ice Chest,Large Leakproof Camping Cooler,Portable Travel Cooler for Kayaking,Beach,Gray, MSCB03
Main highlights

Extra Large Capacity
Holds up to 30 cans, perfect for large gatherings.

Ideal for Outdoor Adventures
Perfect for camping, beach trips, and road trips.

Praised for Cooling Capability
Highly rated for its ability to keep items cold.
Key specs
- Insulation:Keep cold for 24 hours
- Capacity:22 Liters
- Color:Gray
- Dimensions:15.94 x 6.22 x 5 inches
- Material:Polyester
9.2

Excellent

Our Rating

9.9
Watertight

9.9
Simple to clean

9.7
worth the money
5

Maelstrom
Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue
Main highlights

Extra Large Capacity
Holds up to 75 cans plus ice, perfect for family outings.

Versatile Outdoor Use
Ideal for camping, road trips, grocery shopping, and food delivery.

Highly Praised Durability
Strong stitching and zippers ensure long-lasting use.
8.9

Very Good

Our Rating

9.9
worth the money

9.1
Light weight

8.7
Durability
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6

Creative Green Life
Jumbo Insulated Cooler Bag (Charcoal) with HD Thermal Insulation - Premium, Collapsible Soft Cooler Makes a Perfect Insulated Grocery Bag, Food Delivery Bag, Travel Bag, Beach or Picnic Bags

17% Off
Main highlights

Spacious Capacity
Holds up to 30 cans, ideal for large gatherings.

Versatile Use Cases
Perfect for camping, travel, picnics, and grocery shopping.

Comfortable Carrying
Shoulder straps praised for comfort during transport.
Key specs
- Closure:Zipped
- Capacity:10 Gallons
- Dimensions:8D x 21W x 17H
- Weight Limit:40+ lbs
- Features:Insulated, Portable
8.8

Very Good

Our Rating

9.9
worth the money

9.7
Light weight

9.7
Simple to clean
7

Coleman
Coleman Chiller Insulated Soft Cooler, Leakproof 9/16/30 Can Cooler with 12+ Hour Ice Retention, Made with Recycled Materials, Great for Lunch, Camping, Beach, Pool, Sports, & More

26% Off
Main highlights

Eco-Friendly Design
Made from recycled polyester fibers, contributing to environmental sustainability.

Ideal for Outdoor Adventures
Perfect for camping, beach trips, sports, and more with multiple carrying options.

Outstanding Ice Retention
Customers praise its ability to keep contents cold all day.
8.7

Very Good

Our Rating

9.7
Giftable

9.7
Simple to clean

9.5
Durability
8

Maelstrom
Maelstrom 35 Can Backpack Cooler Leakproof,Insulated Soft Cooler Bag,Beach / Camping Cooler,Ice Chest Backpack for Travel, Grocery Shopping,Kayaking,Fishing,Hiking,Orange
Main highlights

Insulated and Leak-Proof Design
Keeps food and drinks hot/cold for up to 16 hours, perfect for outdoor adventures.

Ideal for Outdoor Activities
Perfect for hiking, camping, fishing, and more, offering lightweight and versatile storage.

Ample Storage and Comfort
Praised for spacious compartments and comfortable straps, ensuring easy carrying even when fully loaded.
8.5

Good

Our Rating

9.9
Comfort

9.9
worth the money

9.7
Durability
9

RealCool

RealCool Soft Cooler Bag 35/45Can, Collapsible Cooler Insulated Leak Proof, Large Lunch Box for Men Women, Soft-Sided Cooler for Picnic, Grocery, Beach, Camping, Travel

15% Off
8.3

Good

Our Rating
10

Lifewit
Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

12% Off
Main highlights

Insulation & Protection
Thermal insulation keeps food cool or warm over 5 hours.

Versatile Use Cases
Ideal for office, picnics, beach trips, and travel.

Spacious Design
Highly praised for roomy compartments and large capacity.
Key specs
- color:Black
- shape:Rectangular
- material:Oxford
- special feature:Insulated
- closure:Zipper
8.1

Good

Our Rating

9.7
Simple to clean

9.5
Watertight

9.5
materials Quality

10 Best soft coolers of 2025

1

RTIC 30 Can Ultra-Tough Soft Cooler Pro, Insulated, Waterproof, Leakproof, Portable, Floating Bag for Beverage, Drink, Lunch, Outdoor, Beach, Car, Camping, Picnic, Fishing, Boat, 19L, Navy

How do we rank?

How do we rank?

Analyzing top stores

2

RTIC 15 Can Everyday Cooler, Soft Sided Portable Insulated Cooling for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, for Men and Women, Fresh Mint

3

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray

9.9

9.7

9.5

4

Maelstrom Soft Cooler Bag,Soft Sided Cooler,30 Cans Collapsible Cooler,Insulated Ice Chest,Large Leakproof Camping Cooler,Portable Travel Cooler for Kayaking,Beach,Gray, MSCB03

9.9

9.9

9.7

5

Maelstrom Collapsible Soft Sided Cooler - 75 Cans Extra Large Lunch Cooler Bag Insulated Leakproof Camping Cooler, Portable for Grocery Shopping, Camping, Tailgating and Road Trips，Blue

9.9

9.1

8.7

6

Jumbo Insulated Cooler Bag (Charcoal) with HD Thermal Insulation - Premium, Collapsible Soft Cooler Makes a Perfect Insulated Grocery Bag, Food Delivery Bag, Travel Bag, Beach or Picnic Bags

9.9

9.7

9.7

7

Coleman Chiller Insulated Soft Cooler, Leakproof 9/16/30 Can Cooler with 12+ Hour Ice Retention, Made with Recycled Materials, Great for Lunch, Camping, Beach, Pool, Sports, & More

9.7

9.7

9.5

8

Maelstrom 35 Can Backpack Cooler Leakproof,Insulated Soft Cooler Bag,Beach / Camping Cooler,Ice Chest Backpack for Travel, Grocery Shopping,Kayaking,Fishing,Hiking,Orange

9.9

9.9

9.7

9

RealCool Soft Cooler Bag 35/45Can, Collapsible Cooler Insulated Leak Proof, Large Lunch Box for Men Women, Soft-Sided Cooler for Picnic, Grocery, Beach, Camping, Travel

10

Lifewit Medium Lunch Bag Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)

9.7

9.5

9.5

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