10 Best serums of 2025

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La Roche-Posay
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free
Main highlights

Hydration and Anti-Aging Benefits
Combines hyaluronic acid and vitamin B5 to hydrate and reduce signs of aging.

Ideal for Sensitive Skin
Perfect for those with sensitive skin seeking hydration without irritation.

Immediate Skin Hydration
Praised for instantly leaving skin hydrated and soft, enhancing appearance.
9.8

Exceptional

Our Rating
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Value for Money

2

HKH

HKH Vitamin C & Retinol Serum Capsules Set – 48 pcs VC for Morning + 48 pcs VA for Evening, Anti-Aging & Anti-Wrinkle Face Serum, Smooth Fine Lines, Hydrate & Firm Skin, Travel-Friendly Skincare Gifts
9.7

Exceptional

Our Rating
3

The Ordinary
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
Main highlights

Multi-Depth Hydration
The serum provides deep hydration for plumper, smoother skin.

Optimal Application
Best applied on damp skin for maximum absorption and effectiveness.

Customer Praise for Skin Texture
Customers love how it smooths lines and tightens skin, especially under the chin.
9.4

Excellent

Our Rating
4

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.3

Excellent

Our Rating
5

COSRX
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care, Stocking Stuffers for Women

22% Off
Main highlights

Hydrating and Rejuvenating Essence
Formulated with 96.3% Snail Secretion Filtrate to repair, hydrate, and rejuvenate skin.

Perfect for Sensitive Skin
Ideal for soothing dehydrated and damaged skin, reducing dullness and fine lines.

Praised for Texture Improvement
Customers love its ability to smooth skin texture and enhance skin glow.
Key specs
- Skin Type:Dehydrated, damaged skin
- Formulation:Lightweight essence
- Effects:Repairs, rejuvenates, hydrates
- Niacinamide:N/A
- Hyaluronic Acid:N/A
9.0

Excellent

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
For Gentle skin
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6

EQQUALBERRY
EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml

20% Off
Main highlights

Radiant Skin Boost
VITAQUEEN Acerola 40% and Niacinamide brighten and even skin tone.

Sensitive Skin Friendly
Lightweight formula hydrates and strengthens sensitive skin barrier.

Non-Sticky Absorption
Users love the fast absorption and non-greasy feel.
8.9

Very Good

Our Rating
7

ANUA
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Facial Serum For Glass Skin, Clarifying, Radiant Complexion With Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
Main highlights

Powerful Ingredients for Radiant Skin
Contains 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten and even out skin tone.

Ideal for Dull and Uneven Skin
Perfect for targeting dark spots and achieving Korean glass skin.

Highly Praised for Hydration
Customers love the serum's ability to hydrate and plump the skin effectively.
Key specs
- Skin Type:All skin types
- Formulation:Serum
- Effects:Hydrate and soothe
- Niacinamide:10%
- Hyaluronic Acid:Present
8.8

Very Good

Our Rating
8

Good Molecules
Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face
Main highlights

Deep Hydration and Radiant Skin
Experience the moisturizing power of Hyaluronic Acid for a radiant glow.

Perfect for Daily Skincare Routine
Ideal for morning and night use, ensuring supple, firm skin.

Highly Praised for Non-Greasy Formula
Customers love its smooth, non-sticky finish and compatibility with other products.
8.7

Very Good

Our Rating

9.9
Fashion

9.9
dispense easily

9.7
Simple to use
9

CeraVe
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

27% Off
Main highlights

Smoother and Even-Toned Skin
Encapsulated retinol for smoother, more even skin tone.

Ideal for Sensitive Skin
Gentle formula suitable for sensitive, dry, and acne-prone skin.

User-Praised Texture Improvement
Notable improvement in skin texture and pore appearance.
Key specs
- Skin Type:Dry, sensitive, oily
- Formulation:Serum
- Effects:Brightening, calming
- Niacinamide:Yes
- Hyaluronic Acid:N/A
8.6

Very Good

Our Rating

8.9
Fashion

8.9
Aroma

8.7
worth the money
10

Eclat Skincare
Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Vit C Face Care 1 Fl Oz
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
8.5

Good

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin

10 Best serums of 2025

1

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free

How do we rank?

How do we rank?

Analyzing top stores

2

HKH Vitamin C & Retinol Serum Capsules Set – 48 pcs VC for Morning + 48 pcs VA for Evening, Anti-Aging & Anti-Wrinkle Face Serum, Smooth Fine Lines, Hydrate & Firm Skin, Travel-Friendly Skincare Gifts

3

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

4

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

5

COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care, Stocking Stuffers for Women

9.1

8.9

8.9

6

EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml

7

ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Facial Serum For Glass Skin, Clarifying, Radiant Complexion With Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

8

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face

9.9

9.9

9.7

9

CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

8.9

8.9

8.7

10

Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Vit C Face Care 1 Fl Oz

9.3

9.1

8.7

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