November 3, 2025

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10 Best selling shampoos of 2025

Save up to 47% off

Best Choice

1

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PURA D'OR
PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, Hair Thickening Product, Women & Men
Main highlights

Clinically Tested Formula
The shampoo and conditioner set is clinically tested to reduce thinning hair and promote strength and volume with 17 DHT blockers.

Ideal for Thinning Hair
Best for individuals experiencing hair thinning or seeking added volume and strength, suitable for both men and women.

Natural Earthy Scent
Customers frequently praise the delightful natural, earthy scent that leaves hair smelling fresh and clean.
9.9

Exceptional

Our Rating

8.4
Gentle

8.2
Moisturizing

8.0
quality of ingredients
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

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Based on millions of stores and reviews

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Value for Money

2

PURA D'OR
PURA D'OR Original Gold Label Anti-Thinning Shampoo Clinically Tested, Infused with Argan Oil, Biotin & Natural Ingredients, Sulfate Free, All Hair Types, Men and Women, 16 Fl Oz (Packaging may vary)
Main highlights

Natural Ingredients and Hair Fortification
Blends Biotin, Pumpkin Seed, and Black Cumin Seed Oil to reduce hair thinning and enhance volume.

Daily Use for All Hair Types
Gentle formula suitable for color-treated and damaged hair, ideal for everyday use.

Customer Praise for Hair Thickness
Users consistently highlight noticeable hair thickness and fullness after use.
9.8

Exceptional

Our Rating

8.4
quality of ingredients

8.0
Aroma

8.0
Hair quality
3

CeraVe

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

18% Off
9.6

Exceptional

Our Rating
4

OGX
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

39% Off
Main highlights

Volumizing Shampoo Benefits
Infused with biotin and collagen for fuller, healthier hair.

Ideal for Thin Hair
Perfect for flat to medium volume hair needing a boost.

Praised for Volume and Scent
Customers love the added volume and delightful fragrance.
Key specs
- Formula:Vitamin B7, biotin, collagen
- Function:Volumizing, thickening
- Ingredients:Biotin, collagen, wheat proteins
- Hair Type:Flat to medium volume
- Sulfate Free:Yes
9.4

Excellent

Our Rating

8.9
Gentle

8.7
Aroma

8.7
Moisturizing
5

Mielle Organics
Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)
Main highlights

Biotin Infusion for Stronger Hair
Infused with biotin, this shampoo nourishes and strengthens weak, brittle hair while providing intense moisture for all hair types.

Ideal for Thinning and Fine Hair
Perfect for those with thinning or fine hair seeking volume and strength without weighing hair down.

Mild Scent and Great Lather
Praised for its mild scent and excellent lather, enhancing the overall washing experience.
9.2

Excellent

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
worth the money
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6

Herbal Essences
Herbal Essences Rose Hips Shampoo - Smooth, Shiny Hair with Vitamin E & Jojoba, Safe for Color Treated Hair, Floral Scent, Cruelty-Free, Dermatologist-Tested, 29.2 Fl Oz
Main highlights

Smooth Shiny Hair Benefit
Herbal Essences Rose Hips Shampoo cleanses and conditions for smooth, shiny hair with vitamin E and jojoba.

Ideal for Color Treated Hair
Color safe and pH balanced, perfect for maintaining vibrant color-treated hair.

Praised Floral Scent
Customers love the luscious floral bouquet with rose petal top notes.
8.9

Very Good

Our Rating

9.5
Aroma

9.3
Sound level

9.1
worth the money
7

Garnier
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

33% Off
Main highlights

Lightweight Silicone-Free Formula
Effectively removes buildup and impurities without weighing down hair.

Daily Use for All Hair Types
Ideal for normal, oily, or combination hair, gentle enough for everyday use.

Affordable and Effective Cleansing
Praised for its refreshing scent and budget-friendly price point.
Key specs
- Formula:Lightweight shampoo
- Function:Remove residue, purify hair
- Ingredients:Aloe extract, Vitamins B3 & B6
- Hair Type:All hair types
- Sulfate Free:N/A
8.6

Very Good

Our Rating

9.1
worth the money

9.1
Aroma

8.9
Gentle
8

OGX
OGX Nourishing + Coconut Milk Moisturizing Shampoo, Hydrating & Restoring Shampoo Moisturizes for Soft Hair After the First Use, Paraben-Free, Sulfate-Free Surfactants, 13 fl. oz

39% Off
Main highlights

Strengthen and Hydrate Hair
OGX Nourishing Coconut Milk Shampoo strengthens and hydrates hair, leaving it glowing and healthy after each wash.

Ideal for Dry and Sensitive Scalps
Best for those with dry, sensitive scalps needing moisture without heaviness.

Loved for Its Moisturizing Effect
Customers praise its moisturizing effect, leaving hair soft and manageable.
8.3

Good

Our Rating

9.1
Aroma

8.9
Gentle

8.7
Moisturizing
9

Aveeno
Aveeno, Fresh Greens Blend Sulfate-Free Shampoo with Rosemary, Peppermint & Cucumber to Thicken & Nourish, Clarifying & Volumizing Shampoo for Thin or Fine Hair, Paraben-Free, 12oz
Main highlights

Farm-Fresh Ingredients
Infused with oat, rosemary, peppermint, and cucumber for voluminous, thickened hair.

Ideal for Fine Hair
Best used for adding body and volume to fine or thin hair.

Gentle Formula Praised
Customers love its gentle, sulfate-free formula for reducing scalp irritation.
8.2

Good

Our Rating

9.1
Aroma

8.7
worth the money

8.0
Moisturizing
10

SheaMoisture
SheaMoisture Strengthen and Restore Shampoo 100% Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 oz

47% Off
Main highlights

Sulfate-Free Moisturizing Formula
Shea Moisture Jamaican Black Castor Oil Shampoo is sulfate-free, nourishing hair with moisture while removing buildup.

Ideal for Damaged and Processed Hair
Perfect for color-treated, heat-styled, or chemically processed hair, providing gentle cleansing and strengthening.

Natural Ingredients Praised by Users
Customers love its natural formulation, pleasant smell, and effectiveness in maintaining hair health.
8.1

Good

Our Rating

8.9
Gentle

8.9
worth the money

8.9
Moisturizing

10 Best selling shampoos of 2025

1

PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, Hair Thickening Product, Women & Men

8.4

8.2

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

PURA D'OR Original Gold Label Anti-Thinning Shampoo Clinically Tested, Infused with Argan Oil, Biotin & Natural Ingredients, Sulfate Free, All Hair Types, Men and Women, 16 Fl Oz (Packaging may vary)

8.4

8.0

8.0

3

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

4

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

8.9

8.7

8.7

5

Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)

9.1

8.9

8.9

6

Herbal Essences Rose Hips Shampoo - Smooth, Shiny Hair with Vitamin E & Jojoba, Safe for Color Treated Hair, Floral Scent, Cruelty-Free, Dermatologist-Tested, 29.2 Fl Oz

9.5

9.3

9.1

7

Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

9.1

9.1

8.9

8

OGX Nourishing + Coconut Milk Moisturizing Shampoo, Hydrating & Restoring Shampoo Moisturizes for Soft Hair After the First Use, Paraben-Free, Sulfate-Free Surfactants, 13 fl. oz

9.1

8.9

8.7

9

Aveeno, Fresh Greens Blend Sulfate-Free Shampoo with Rosemary, Peppermint & Cucumber to Thicken & Nourish, Clarifying & Volumizing Shampoo for Thin or Fine Hair, Paraben-Free, 12oz

9.1

8.7

8.0

10

SheaMoisture Strengthen and Restore Shampoo 100% Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 oz

8.9

8.9

8.9

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