September 14, 2025

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10 Best selling mascaras of 2025

Save up to 42% off

Best Choice

1

L'Oreal Paris
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)

14% Off
Main highlights

Intense Length and Separation
Telescopic Original Mascara enhances lashes with intense length and unique lash-by-lash separation.

Ideal for Sensitive Eyes
Ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers.

Long-lasting and Easy Removal
Customers praise its long-lasting wear without smudging and easy removal with water.
Key specs
- Volumizing:Innovative volumizing formulas
- Brush Design:Variety of brushes
- Lengthening:Intense length
- Buildable Formula:N/A
- Hypoallergenic:Allergy-tested
9.8

Exceptional

Our Rating

9.9
worth the money

9.9
Smudge proof

9.7
Simple to use
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

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Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

L'Oreal Paris
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

23% Off
Main highlights

Voluptuous Volume and Intense Length
Achieve 20x more volume and up to 2x more length with no flaking or smudging.

Perfect for Budget-Conscious Beauty Lovers
Ideal for those seeking premium lash results without the high price tag.

Loved for Its Excellent Applicator
Praised for a full brush that grabs every lash, delivering stunning volume.
9.6

Exceptional

Our Rating

9.9
Simple to use

8.0
Simple to take off

8.0
Sound level
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Conic shape fiber brush
- Lengthening:Sculpted length
- Buildable Formula:N/A
- Hypoallergenic:N/A
9.5

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
9.2

Excellent

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
5

Maybelline
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

36% Off
Main highlights

Volumizing and Lengthening Formula
Infused with bamboo extract and fibers for long, full lashes.

Ideal for Sensitive Eyes
Ophthalmologist tested, suitable for sensitive eyes and contact lens users.

Stays Put All Day
Highly praised for its smudge-proof and flake-free wear.
9.1

Excellent

Our Rating

8.7
Smudge proof

8.2
worth the money

8.2
Sound level
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6

COVERGIRL
Covergirl Lash Blast Volume Mascara, Very Black

42% Off
Main highlights

Maximum Volume and Length
Achieve 10x more volume and instant fullness with Lash Blast Volume Mascara.

Perfect for Everyday Glam
Ideal for creating bold, voluminous lashes for any occasion.

Highly Praised Wand Design
Customers love the plastic comb bristle wand for volume and length.
9.0

Excellent

Our Rating

8.4
Simple to take off

8.0
Sound level

8.0
Smudge proof
7

essence
essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan, Cruelty Free & Paraben Free
Main highlights

Extra Length and Volume
Experience extreme length and volume with essence Lash Without Limits Mascara.

Ideal for Natural or Dramatic Looks
Perfect for both subtle and bold lash styles with two shades.

Praised for Non-Clumping Formula
Customers love the smooth application and non-clumping finish.
Key specs
- Volumizing:Incredible volume
- Brush Design:Flexible elastomer wand
- Lengthening:Extreme lengthening
- Buildable Formula:Apply as many coats
- Hypoallergenic:N/A
8.9

Very Good

Our Rating
8

Maybelline
Maybelline Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

38% Off
Main highlights

Volumizing and Lengthening Formula
Infused with bamboo extract, this mascara offers volumizing and lengthening benefits without flaking or smudging.

Ideal for Sensitive Eyes
Tested by ophthalmologists, perfect for sensitive eyes and contact lens wearers.

Unique Brush Design
The Flex Tower brush ensures easy application, reaching every lash.
8.6

Very Good

Our Rating

8.7
Smudge proof

8.2
worth the money

8.2
Sound level
9

MAYBELLINE
Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Very Black, 1 Count

37% Off
Main highlights

Key Features
Smooth lash-doubling formula with a lash-building brush for a full-lash look. Washable for easy removal.

Ideal Use Cases
Perfect for daily wear or special occasions, providing volume without clumping, suitable for sensitive eyes.

Customer Reviews
Most praised for its clump-free application and easy removal, leaving lashes looking naturally fuller.
Key specs
- Volumizing:Lash-doubling formula
- Brush Design:Lash-building brush
- Lengthening:N/A
- Buildable Formula:N/A
- Hypoallergenic:N/A
8.5

Good

Our Rating

9.1
worth the money

8.9
Simple to take off

8.7
Long life
10

L'Oreal Paris
L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz

33% Off
Main highlights

Volume Building Formula
The uniquely formulated mascara builds lashes up to 5x their natural thickness for a dramatic eye look.

Ideal for Sensitive Eyes
Fragrance-free, ophthalmologist-tested, and suitable for contact lens wearers.

Curved Brush Effectiveness
Customers praise the curved brush for easy application and full lash coverage.
8.4

Good

Our Rating

9.3
Simple to take off

9.1
worth the money

10 Best selling mascaras of 2025

1

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)

9.9

9.9

9.7

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

9.9

8.0

8.0

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

5

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

8.7

8.2

8.2

6

Covergirl Lash Blast Volume Mascara, Very Black

8.4

8.0

8.0

7

essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan, Cruelty Free & Paraben Free

8

Maybelline Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

8.7

8.2

8.2

9

Maybelline Great Lash Washable Mascara Makeup, Volumizing Lash-Doubling Formula That Conditions As It Thickens, Very Black, 1 Count

9.1

8.9

8.7

10

L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz

9.3

9.1

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