November 4, 2025

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10 Best selling mascaras of 2025

Save up to 47% off

Best Choice

1

L'Oreal Paris
L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

21% Off
Main highlights

Intense Length and Definition
Telescopic Original Mascara enhances lashes with intense length and precise separation.

Perfect for Sensitive Eyes
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.

Clump-Free Application
Most users praise its ability to deliver clump-free, long-lasting results.
Key specs
- Volumizing:Innovative volumizing formulas
- Brush Design:Unique lash by lash
- Hypoallergenic:Allergy tested
- Lengthening:Intense length
- Buildable Formula:N/A
9.7

Exceptional

Our Rating

9.9
worth the money

8.4
Simple to take off

8.2
Sound level
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

28% Off
Main highlights

Volumizing_Lengthening_Benefit
Infused with bamboo extract and fibers for long, full, lightweight lashes that don't flake or smudge.

Sensitive_Eyes_Use
Ideal for sensitive eyes and contact lens wearers, thanks to ophthalmologist and allergy testing.

Smudge_Proof_Praise
Customers love its smudge-proof, long-lasting wear, even in high humidity.
9.4

Excellent

Our Rating

8.9
Smudge proof

8.7
worth the money

8.7
Sound level
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Volumizing:Dramatic volume
- Brush Design:Conic shape fiber brush
- Hypoallergenic:N/A
- Lengthening:Sculpted length
- Buildable Formula:N/A
9.3

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

L'Oreal Paris
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.28 Fl Oz (Pack of 1)

47% Off
Main highlights

Voluptuous Volume and Intense Length
Achieve 20x more volume and up to 2x more length with no flaking or smudging.

Perfect for Budget-Conscious Beauty Lovers
Ideal for those seeking premium lash results without the high price tag.

Loved for Its Excellent Applicator
Praised for a full brush that grabs every lash, delivering stunning volume.
9.0

Excellent

Our Rating

9.9
Simple to use

8.0
Simple to take off

8.0
Sound level
5

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

34% Off
Main highlights

Volumizing and Lengthening Formula
Infused with bamboo extract and fibers for long, full lashes.

Ideal for Sensitive Eyes
Ophthalmologist tested, suitable for sensitive eyes and contact lens users.

Stays Put All Day
Highly praised for its smudge-proof and flake-free wear.
8.9

Very Good

Our Rating

8.7
Smudge proof

8.2
worth the money

8.2
Sound level
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6

L'Oreal Paris
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)

26% Off
Main highlights

Intense Length and Separation
Telescopic Original Mascara enhances lashes with intense length and unique lash-by-lash separation.

Ideal for Sensitive Eyes
Ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers.

Long-lasting and Easy Removal
Customers praise its long-lasting wear without smudging and easy removal with water.
Key specs
- Volumizing:Innovative volumizing formulas
- Brush Design:Variety of brushes
- Hypoallergenic:Allergy-tested
- Lengthening:Intense length
- Buildable Formula:N/A
8.8

Very Good

Our Rating

9.9
worth the money

9.9
Smudge proof

9.7
Simple to use
7

MAYBELLINE

Maybelline The Colossal Bubble Washable Mascara, Buildable Mascara Volume and Length Formula for Bold, Separated Lashes, Blackest Black, 1 Count

23% Off
8.5

Good

Our Rating
8

L'Oreal Paris
L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Black, 0.27 Fl Oz., 1 Count

33% Off
Main highlights

Intense Length and Definition
Telescopic Original Mascara enhances lashes with remarkable length and separation, ideal for a striking eye look.

Best for Sensitive Eyes
Ophthalmologist-tested, perfect for sensitive eyes and contact lens wearers seeking dramatic lash enhancement.

Long-Lasting Wear
Praised for its long-lasting formula, stays put without flaking or smudging throughout the day.
Key specs
- Volumizing:Innovative volumizing formulas
- Brush Design:Unique lash by lash
- Hypoallergenic:Allergy-tested
- Lengthening:Intense length
- Buildable Formula:N/A
8.2

Good

Our Rating

9.9
worth the money

9.9
Smudge proof

9.7
Simple to use
9

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
7.9

Good

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
10

L'Oreal Paris
L'Oréal Paris Voluminous Original Mascara, Black, 0.28 fl. oz.

25% Off
Main highlights

Builds Lashes Up to 5X
VOLUMINOUS MASCARA thickens lashes up to 5X their natural thickness with a clump-resistant formula.

Ideal for Sensitive Eyes
Suitable for contact lens wearers and those with sensitive eyes.

Waterproof Performance Praised
Customers love the waterproof nature, lasting all day without smudging.
Key specs
- Volumizing:Up to 5X thickness
- Brush Design:Volume Maximizing Brush
- Hypoallergenic:Suitable for sensitive eyes
- Lengthening:N/A
- Buildable Formula:Softens & builds lashes
7.8

Good

Our Rating

9.7
Simple to use

9.1
Simple to take off

8.7
worth the money

10 Best selling mascaras of 2025

1

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

9.9

8.4

8.2

How do we rank?

How do we rank?

Analyzing top stores

2

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

8.9

8.7

8.7

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.28 Fl Oz (Pack of 1)

9.9

8.0

8.0

5

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

8.7

8.2

8.2

6

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)

9.9

9.9

9.7

7

Maybelline The Colossal Bubble Washable Mascara, Buildable Mascara Volume and Length Formula for Bold, Separated Lashes, Blackest Black, 1 Count

8

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Black, 0.27 Fl Oz., 1 Count

9.9

9.9

9.7

9

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

10

L'Oréal Paris Voluminous Original Mascara, Black, 0.28 fl. oz.

9.7

9.1

8.7

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