July 1, 2025

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10 Best selling mascaras of 2025

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Best Choice

1

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PRIME PROMETICS
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
Main highlights

Nourishing and Hypoallergenic Formula
PrimeLash Mascara offers a vitamin-enriched, hypoallergenic formula that enhances lash growth and is gentle on sensitive eyes.

Perfect for Mature Lashes
Ideal for women over 50 seeking volume and definition without clumping or irritation.

User-Friendly Wand
Customers praise the magic wand for effectively separating and defining even the tiniest lashes.
9.8

Exceptional

Our Rating
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Based on millions of stores and reviews

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Value for Money

2

Too Faced
Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume, Length + Peptides Help Condition Lashes, 0.27 Fl Oz, Black

15% Off
Main highlights

Voluminous_Lash_Enhancement
Transforms lashes to look long, thick, and voluminous with ease.

Ideal_for_Everyday_Use
Perfect for daily wear, enhancing natural lashes without clumping.

Praised_for_Brush_Design
Customers love the brush for smooth application and no clumping.
9.7

Exceptional

Our Rating

8.4
Simple to take off

8.2
Sound level

8.0
worth the money
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
9.6

Exceptional

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

35% Off
Main highlights

Volumizing and Lengthening Formula
Infused with bamboo extract and fibers for long, full lashes.

Ideal for Sensitive Eyes
Ophthalmologist tested, suitable for sensitive eyes and contact lens users.

Stays Put All Day
Highly praised for its smudge-proof and flake-free wear.
9.5

Excellent

Our Rating

8.7
Smudge proof

8.2
worth the money

8.2
Sound level
5

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
9.2

Excellent

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
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6

L'OREAL PARIS
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

30% Off
Main highlights

Intense Length and Definition
Telescopic Original Mascara enhances lashes with intense length and precise separation.

Perfect for Sensitive Eyes
Ophthalmologist tested and suitable for sensitive eyes and contact lens wearers.

Clump-Free Application
Most users praise its ability to deliver clump-free, long-lasting results.
9.1

Excellent

Our Rating

9.9
worth the money

8.4
Simple to take off

8.2
Sound level
7

MAYBELLINE
Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Blackest Black, 1 Count

30% Off
Main highlights

Dramatic Volume and Length
Infused with fibers, this mascara provides an instant lash lift effect.

Perfect for All-Day Wear
Ideal for long-lasting wear without clumping, smearing, or flaking.

Highly Praised Volume
Customers love the incredible volume and lengthening effect.
9.0

Excellent

Our Rating

8.4
Simple to take off

8.2
worth the money

8.0
Sound level
8

L'Oreal Paris
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

30% Off
Main highlights

Voluptuous Volume and Intense Length
Achieve 20x more volume and up to 2x more length with no flaking or smudging.

Perfect for Budget-Conscious Beauty Lovers
Ideal for those seeking premium lash results without the high price tag.

Loved for Its Excellent Applicator
Praised for a full brush that grabs every lash, delivering stunning volume.
8.8

Very Good

Our Rating

9.9
Simple to use

8.0
Simple to take off

8.0
Sound level
9

REVLON
Revlon Mascara, So Fierce Big Bad Lash Eye Makeup, Volumizing, Lasts up to 24 Hours, No Clump, Smudge-Proof, Flake-Free, 760 Blackest Black, 0.34 fl oz

27% Off
Main highlights

Volumizing and Tinting Effect
Extreme volume and gradual lash darkening with natural dyes.

Everyday Wear and Easy Removal
Perfect for daily use with easy removal using warm water.

No Clumping or Flaking
Praised for smooth application without clumps or flakes.
8.6

Very Good

Our Rating

8.0
Simple to take off

8.0
Simple to use

8.0
worth the money
10

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
8.5

Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level

10 Best selling mascaras of 2025

1

Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)

How do we rank?

How do we rank?

Analyzing top stores

2

Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume, Length + Peptides Help Condition Lashes, 0.27 Fl Oz, Black

8.4

8.2

8.0

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

8.7

8.2

8.2

5

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

6

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)

9.9

8.4

8.2

7

Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Blackest Black, 1 Count

8.4

8.2

8.0

8

L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

9.9

8.0

8.0

9

Revlon Mascara, So Fierce Big Bad Lash Eye Makeup, Volumizing, Lasts up to 24 Hours, No Clump, Smudge-Proof, Flake-Free, 760 Blackest Black, 0.34 fl oz

8.0

8.0

8.0

10

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

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