September 13, 2025

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10 Best selling makeups of 2025

Save up to 53% off

Best Choice

1

IT Cosmetics
IT Cosmetics Superhero Mascara Full Size – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, For Sensitive Eyes - 0.3 fl oz

40% Off
Main highlights

Volumizing and Lengthening
Formulated with collagen, biotin, and peptides for fuller, longer lashes.

Perfect for Sensitive Eyes
Gentle formula suitable for those with sensitive eyes or contact lens wearers.

Long-Lasting Performance
Highly praised for not smudging and maintaining lash definition all day.
9.9

Exceptional

Our Rating

8.7
Simple to take off

8.7
Long life

8.0
Water tight
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

L'Oreal Paris
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 902 Light

17% Off
Main highlights

Instant Hydration and Glow
Lumi Glotion provides all-day hydration and a natural glow, enhancing skin's radiance with glycerin and shea butter infusion.

Versatile Usage for All Skin Tones
Ideal for all skin tones, use alone or under makeup for a luminous effect, available in four adaptable shades.

Praised for Natural Finish
Customers love its natural, subtle glow, making it a perfect no-makeup look enhancer.
9.8

Exceptional

Our Rating

9.3
worth the money

9.3
Light weight

9.1
Sheerness
3

BEAKEY
BEAKEY Makeup Sponge Set 5 Pack Micro Porous Low Absorption Soft Latex Free Foundation Beauty Sponges & Blenders for Powder Cream

53% Off
Main highlights

Superior Blendability and Application
BK Boun Boun sponges offer twice the elasticity for flawless makeup application with minimal product waste.

Versatile for Wet and Dry Use
Perfect for applying foundation, BB cream, powder, and more, wet or dry.

Loved for Quality and Value
Customers praise the quality, ease of use, and affordability compared to other brands.
9.7

Exceptional

Our Rating

9.7
worth the money

9.5
Gentle

9.5
Simple to use
4

AOA STUDIO
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic

23% Off
Main highlights

Latex Free and Super Soft
Made from latex-free material, ensuring softness and suitability for sensitive skin.

Ideal for Multi-Product Use
Perfect for applying BB cream, foundation, concealer, and powder.

Praised for Affordability and Quality
Customers love the cost-effectiveness and performance compared to pricier alternatives.
Key specs
- Design:Super Soft feeling
- Usage:BB cream, foundation
- Shape:Unique
- Size:8.03 x 6.1 x 2.17 inches
- Packaging:1.41 ounces
9.6

Exceptional

Our Rating

9.9
Gentle

9.9
worth the money

9.9
Simple to use
5

e.l.f.
e.l.f. Dual-Ended Cream + Powder Brush, Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Main highlights

Versatile Design
Two-in-one brush for creams and powders offers flexibility.

Ideal for All Face Products
Perfect for achieving a smooth, airbrushed complexion.

Praised Blending Capability
Customers love its seamless blending for a flawless finish.
Key specs
- Application Type:Cream & Powder
- Usage:Airbrushed-looking complexion
- Bristle Material:Synthetic, vegan, cruelty-free
- Features:Fluffy and angled heads
- Design Style:Two-in-one brush
9.5

Excellent

Our Rating
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6

DUcare
DUcare Flat Top Kabuki Foundation Brush - Premium Makeup Brush for Liquid, Cream, and Powder - Buffing, Blending, and Face,Pink
Main highlights

Superior Blending and Buffing
The DUcare Foundation Brush ensures even, streak-free, and patch-free application for a flawless makeup look.

Versatile for Liquid and Mineral
Ideal for applying liquid foundation and mineral powder with ease and precision.

Exceptional Softness and No Shedding
Customers praise its soft, dense bristles and zero shedding for a pleasant makeup experience.
Key specs
- Application Type:Buffing and blending
- Usage:Foundation application
- Bristle Material:Synthetic fibers
- Features:No shedding
- Design Style:Flat head
9.3

Excellent

Our Rating

9.9
Comfort

9.9
Gentle

9.9
Easy to grip
7

Prism Makeup
Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

25% Off
Main highlights

Highly Pigmented and Versatile
The palette offers highly pigmented, blendable eye shadows in matte and metallic finishes for versatile makeup looks.

Perfect for Beginners and Pros
Ideal for beginners learning makeup and professionals needing reliable, long-lasting colors for events.

Long-Lasting Performance Praised
Customers praise its vibrant colors and long-lasting performance under various conditions.
9.1

Excellent

Our Rating

9.3
worth the money

9.3
for starters

9.3
Flexibility
8

L'Oreal Paris
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

23% Off
Main highlights

Voluptuous Volume and Intense Length
Achieve 20x more volume and up to 2x more length with no flaking or smudging.

Perfect for Budget-Conscious Beauty Lovers
Ideal for those seeking premium lash results without the high price tag.

Loved for Its Excellent Applicator
Praised for a full brush that grabs every lash, delivering stunning volume.
8.9

Very Good

Our Rating

9.9
Simple to use

8.0
Simple to take off

8.0
Sound level
9

Milani
Milani Make It Dewy Setting Spray 3 in 1- Hydrate + Illuminate + Set (2.03 Fl. Oz.) Makeup Finishing Spray - Makeup Primer & Hydrating Setting Spray
Main highlights

Hydrate Illuminate Set
Milani Make It Dewy Setting Spray primes, hydrates, and illuminates for a radiant glow.

Ideal for Long-Lasting Wear
Perfect for humid climates, keeps makeup intact for up to 16 hours.

Praised for Light Mist
Customers love the light, refreshing mist that doesn't feel heavy.
Key specs
- Skin Type:All skin types
- Hydration:Yes
- Finish:Illuminating
- Texture:Dewy
- Long-lasting:Up to 16 hours
8.8

Very Good

Our Rating

9.3
worth the money

8.9
Fashion

8.9
Aroma
10

SHEGLAM

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Petal Talk
8.6

Very Good

Our Rating

10 Best selling makeups of 2025

1

IT Cosmetics Superhero Mascara Full Size – Volumizing and Lengthening Black Mascara, Buildable Lash Volume with Collagen, Biotin & Peptides, Lifting & Curling Formula, For Sensitive Eyes - 0.3 fl oz

8.7

8.7

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 902 Light

9.3

9.3

9.1

3

BEAKEY Makeup Sponge Set 5 Pack Micro Porous Low Absorption Soft Latex Free Foundation Beauty Sponges & Blenders for Powder Cream

9.7

9.5

9.5

4

AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic

9.9

9.9

9.9

5

e.l.f. Dual-Ended Cream + Powder Brush, Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free

6

DUcare Flat Top Kabuki Foundation Brush - Premium Makeup Brush for Liquid, Cream, and Powder - Buffing, Blending, and Face,Pink

9.9

9.9

9.9

7

Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

9.3

9.3

9.3

8

L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

9.9

8.0

8.0

9

Milani Make It Dewy Setting Spray 3 in 1- Hydrate + Illuminate + Set (2.03 Fl. Oz.) Makeup Finishing Spray - Makeup Primer & Hydrating Setting Spray

9.3

8.9

8.9

10

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Petal Talk

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