10 Best sellers beauties of 2025

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Editor's Choice

1

Brilliant Beauty
Brilliant Beauty Eyelash Curler with Satin Bag & Refill Pads - Award Winning - No Pinching, Just Dramatically Curled Eyelashes for a Lash Lift in Seconds (Rose Gold)
Main highlights

Voluminous Curling
Creates voluminously curled eyelashes in seconds without pinching.

Versatile Use
Perfect for both at-home and professional use.

Long-lasting Curl
Keeps lashes curled all day, even with mascara.
9.8

Exceptional

Our Rating

9.7
worth the money

9.3
Comfortable

8.7
Simple to use
How do we rank?

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Based on millions of stores and reviews

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Analyzing top stores
Value for Money

2

Beauty by Earth
Self Tanner Face & Body - With Organic Aloe Vera & Shea Butter, Sunless Tanning Lotion, Bronzer Buildable Fair to Medium Tan, Fake Tan Self Tanners Best Sellers, 7.5oz (body) 3oz (face)
Main highlights

Sun-kissed Skin without Orange Tint
Picking the right color fake tan ensures no orange color. Fair skin: fair to medium. Olive skin: medium to dark. Natural glow.

Ideal for All Skin Types
Transforms even the fairest skin to a marvelous glow without streaks, blotches, or dark spots. Suitable for both body and face.

Natural Looking Tan
Customers love the natural looking tan it provides without any streaks, orange color, or blotches. Ensures a beautiful, sun-kissed complexion.
Key specs
- Formula:Organic aloe vera
- Skin Type:Fair skin
- Type:Self tanner
- Color:Fair to medium
- Duration:Long-lasting
9.6

Exceptional

Our Rating

9.7
quality of ingredients

9.3
Simple to use

8.0
Aroma
3

Beauty by Earth
Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Tan Kit with Kabuki Brush & Mitt, Tanning Foam for Fake Tan, Non Toxic Sunless Tanner, Self Tanners Best Sellers
Main highlights

Organic Ingredients and Natural Glow
Formulated with organic ingredients for a safe, radiant tan.

Perfect for All Skin Types
Ideal for achieving a sun-kissed glow without orange tones.

Quick Absorption and No Staining
Praised for fast absorption and no transfer to clothes.
Key specs
- Formula:Quick-drying, dye free
- Skin Type:All skin types
- Type:Mousse
- Color:Natural, radiant tan
- Duration:Few hours
9.5

Excellent

Our Rating
4

Beauty by Earth
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Main highlights

Natural Glow and Organic Ingredients
Achieve a sun-kissed glow using organic aloe vera and shea butter.

Versatile for Face and Body
Ideal for those seeking an all-over tan, suitable for face and body.

Streak-Free and Quick Drying
Praised for its easy application and streak-free, even results.
9.4

Excellent

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.2
Aroma
5

Audible

An American Beauty

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9.3

Excellent

Our Rating
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6

Beauty of Joseon

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1 fl.oz, 2 Packs
9.1

Excellent

Our Rating
7

Beauty by Earth

Self Tanner Mousse - USA Made with Natural & Organic Ingredients, Self Tanning Mousse for Fake Tan, Sunless Tanner for Pale Skin, Clear & Non Toxic Tanning Foam for Streak Free Finish, No Orange Color
9.0

Excellent

Our Rating
8

Beauty by Earth
Self Tanner Kit - USA Made with Organic & Natural Ingredients, Tanning Lotion with Glove & Exfoliating Mitt, Non Toxic Gradual Tan Lotion, Sunless Tanner for Fake Tan, Streak Free & No Orange Tones
Main highlights

Natural Looking Tan
The self-tanner provides a natural, streak-free tan with a smooth, even color that develops gradually and looks authentic.

Best for Sensitive Skin and Pregnancy
Ideal for those with sensitive skin or pregnant users, thanks to its organic, skin-friendly ingredients and subtle vanilla coconut scent.

Easy Application Process
Customers frequently praised the ease of application, especially with the included mitts, and the non-sticky, quick-drying formula.
8.9

Very Good

Our Rating

9.7
Easy to use

9.5
worth the money

9.3
Aroma
9

Beauty by Earth

Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Self Tanner Mousse and Mitt, Tan Kit, Fake Tan Tanning Foam, Fair to Medium, Sunless Tanners Best Sellers
8.8

Very Good

Our Rating
10

Beauty by Earth
Self Tanning Drops - USA Made with Natural & Organic Ingredients, Medium Face Tanning Drops to Add to Lotion, Moisturizing Bronzing Tanner for Face & Body, Toxin Free Tanner for Fake Tan
Main highlights

Customizable Color for Natural Look
Self tan drops allow tailored color by adjusting drop quantity for a natural tan.

Ideal for Sensitive Skin Users
Formulated with clean, organic ingredients suitable for sensitive skin.

Praised for No Unpleasant Smell
Users appreciate the minimal odor compared to traditional tanners.
Key specs
- coverage:Face and body
- formats:Face mist, serum, mousse
- application:Customize with drops
- ingredients:Aloe vera, coconut water
- tint:Natural self tan
8.6

Very Good

Our Rating

10 Best sellers beauties of 2025

1

Brilliant Beauty Eyelash Curler with Satin Bag & Refill Pads - Award Winning - No Pinching, Just Dramatically Curled Eyelashes for a Lash Lift in Seconds (Rose Gold)

9.7

9.3

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Self Tanner Face & Body - With Organic Aloe Vera & Shea Butter, Sunless Tanning Lotion, Bronzer Buildable Fair to Medium Tan, Fake Tan Self Tanners Best Sellers, 7.5oz (body) 3oz (face)

9.7

9.3

8.0

3

Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Tan Kit with Kabuki Brush & Mitt, Tanning Foam for Fake Tan, Non Toxic Sunless Tanner, Self Tanners Best Sellers

4

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

8.9

8.9

8.2

5

An American Beauty

6

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1 fl.oz, 2 Packs

7

Self Tanner Mousse - USA Made with Natural & Organic Ingredients, Self Tanning Mousse for Fake Tan, Sunless Tanner for Pale Skin, Clear & Non Toxic Tanning Foam for Streak Free Finish, No Orange Color

8

Self Tanner Kit - USA Made with Organic & Natural Ingredients, Tanning Lotion with Glove & Exfoliating Mitt, Non Toxic Gradual Tan Lotion, Sunless Tanner for Fake Tan, Streak Free & No Orange Tones

9.7

9.5

9.3

9

Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Self Tanner Mousse and Mitt, Tan Kit, Fake Tan Tanning Foam, Fair to Medium, Sunless Tanners Best Sellers

10

Self Tanning Drops - USA Made with Natural & Organic Ingredients, Medium Face Tanning Drops to Add to Lotion, Moisturizing Bronzing Tanner for Face & Body, Toxin Free Tanner for Fake Tan

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