November 4, 2025

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10 Best self tanners sellers of 2025

Save up to 28% off

Best Choice

1

Coco & Eve
Coco & Eve Self Tanner Mousse Kit - (Medium) All Natural Sunless Instant Self Tanning Lotion with Bronzer & Mitt Applicator | Sunny Honey Bali Bronzing Kit
Main highlights

Natural Sunless Tanning
Achieve a sun-kissed glow without sun damage or chemicals.

Ideal for Quick Tanning
Perfect for those seeking a fast-drying, long-lasting tan.

Praised Scent
Customers love the tropical mango and guava fragrance.
Key specs
- Formula:Vegan, cruelty-free
- Type:Self-tan body treatment
- Color:Natural looking golden glow
- Duration:2 hours
- Finish:Lightweight mousse
9.9

Exceptional

Our Rating

9.1
Simple to use

8.7
Aroma

8.4
worth the money
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Beauty by Earth
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark
Main highlights

Natural Glow and Organic Ingredients
Achieve a sun-kissed glow using organic aloe vera and shea butter.

Versatile for Face and Body
Ideal for those seeking an all-over tan, suitable for face and body.

Streak-Free and Quick Drying
Praised for its easy application and streak-free, even results.
9.8

Exceptional

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.2
Aroma
3

Beauty by Earth
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Main highlights

Natural and Organic Ingredients
Made with organic aloe vera, shea butter, and botanical extracts for a safe, sunless tan.

Suitable for All Skin Types
Available in fair to medium and medium to dark shades, perfect for diverse skin tones.

Easy Application with No Streaks
Applies smoothly, leaving an even tan without streaks, as praised by users.
9.5

Excellent

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.4
Aroma
4

B.TAN

b.tan Ultra Long Lasting Self Tanner Mousse | Forever & Ever - Lasts Up to 11 Days, Fast, 1 Hour Express Sunless Tanning Foam, No Fake Tan Smell, Dark Bronze Glow, Vegan, Cruelty Free, 6.7 Fl Oz
9.3

Excellent

Our Rating

8.9
Simple to use

8.7
worth the money

8.7
Easy to use
5

Jergens
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

28% Off
Main highlights

Flawless Natural-Looking Tan
Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating skin.

Ideal for Fair to Medium Skin
Best suited for fair to medium skin tones seeking a sunless tan.

Streak-Free Application
Most praised for its even application without streaks or tanning marks.
Key specs
- Formula:Collagen, elastin, green tea
- Type:Gradual sunless tanning
- Color:Light bronze tan
- Duration:Within 7 days
- Finish:Natural-looking color
9.2

Excellent

Our Rating

8.9
Moisturizing

8.7
Simple to use

8.7
Sheerness
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6

Beauty by Earth

Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Self Tanner Mousse and Mitt, Tan Kit, Fake Tan Tanning Foam, Medium to Dark, Sunless Tanners Best Sellers
9.1

Excellent

Our Rating
7

Beauty by Earth

Self Tanner Tanning Mousse - Ultra Dark Self Tanner Mousse USA Made with Natural & Organic Ingredients, Self Tanning Foam for Fake Tan or Self Tan Foam, Sunless Self Tanners Best Sellers
8.9

Very Good

Our Rating
8

Jergens
Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Light Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz
Main highlights

Flawless Quick Tan
Create a flawless, quick tan with gradual, natural-looking color for fair to medium skin.

Ideal for Subtle Tanning
Perfect for fair to medium skin tones seeking a sun-kissed glow.

Praised for Ease of Use
Customers love its easy application and fast-drying formula.
Key specs
- Formula:Lightweight, airy
- Type:Self tanning mousse
- Color:Natural-looking color
- Duration:Deepens within hours
- Finish:Steak-free results
8.8

Very Good

Our Rating

9.3
Easy to use

8.7
Long life

8.0
Aroma
9

B.TAN
b.tan Violet Base Self Tanner Mousse | Love At First Tan - Best, 1 Hour Express Sunless Tanning Foam, Cancels Orange Tones, Dark Bronzing Glow, No Fake Tan Smell, Face & Body, 6.7 Fl Oz
Main highlights

Violet-Based Formula for Natural Tan
The violet-based formula effectively cancels out orange tones, providing a natural-looking tan.

Ideal for Quick Tanning
With a 1-hour development time, it's perfect for those seeking a fast tan.

Non-Sticky and No Strong Scent
Praised for its non-sticky texture and minimal scent, enhancing user experience.
8.5

Good

Our Rating

8.9
Simple to use

8.7
Easy to use

8.4
worth the money
10

B.TAN
b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Main highlights

Natural Looking Tan
Achieve a natural-looking tan with a violet base for a non-orange finish.

Quick Development Time
Perfect for those needing a fast tan, develops in just 1 hour.

Vegan and Cruelty-Free
Formulated without parabens, it's vegan and 100% cruelty-free.
8.4

Good

Our Rating

8.9
Simple to use

8.7
worth the money

8.7
Easy to use

10 Best self tanners sellers of 2025

1

Coco & Eve Self Tanner Mousse Kit - (Medium) All Natural Sunless Instant Self Tanning Lotion with Bronzer & Mitt Applicator | Sunny Honey Bali Bronzing Kit

9.1

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

8.9

8.9

8.2

3

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium

8.9

8.9

8.4

4

b.tan Ultra Long Lasting Self Tanner Mousse | Forever & Ever - Lasts Up to 11 Days, Fast, 1 Hour Express Sunless Tanning Foam, No Fake Tan Smell, Dark Bronze Glow, Vegan, Cruelty Free, 6.7 Fl Oz

8.9

8.7

8.7

5

Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

8.9

8.7

8.7

6

Self Tanner Tanning Mousse Kit - USA Made with Natural & Organic Ingredients, Self Tanner Mousse and Mitt, Tan Kit, Fake Tan Tanning Foam, Medium to Dark, Sunless Tanners Best Sellers

7

Self Tanner Tanning Mousse - Ultra Dark Self Tanner Mousse USA Made with Natural & Organic Ingredients, Self Tanning Foam for Fake Tan or Self Tan Foam, Sunless Self Tanners Best Sellers

8

Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Light Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz

9.3

8.7

8.0

9

b.tan Violet Base Self Tanner Mousse | Love At First Tan - Best, 1 Hour Express Sunless Tanning Foam, Cancels Orange Tones, Dark Bronzing Glow, No Fake Tan Smell, Face & Body, 6.7 Fl Oz

8.9

8.7

8.4

10

b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz

8.9

8.7

8.7

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