November 5, 2025

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10 Best sef tanners of 2025

Save up to 28% off

Best Choice

1

Beauty by Earth
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

28% Off
Main highlights

Natural Glow and Organic Ingredients
Achieve a sun-kissed glow using organic aloe vera and shea butter.

Versatile for Face and Body
Ideal for those seeking an all-over tan, suitable for face and body.

Streak-Free and Quick Drying
Praised for its easy application and streak-free, even results.
9.8

Exceptional

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.2
Aroma
How do we rank?

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Based on millions of stores and reviews

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Value for Money

2

Bondi Sands
Bondi Sands Dark Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan | 6.76 oz/200 mL
Main highlights

Lightweight_Formula_for_Even_Application
Bondi Sands Self Tanning Foam offers a lightweight, streak-free application enriched with aloe vera and coconut for a natural glow.

Ideal_for_Home_Use_with_Mitt
Perfect for at-home tanning; apply with a mitt using sweeping motions for an even finish.

Natural_Looking_Tan_Praised_by_Users
Users appreciate the natural, deep tan without streaks or transfer, lasting up to 14 days.
Key specs
- Formula:Enriched with aloe vera
- Type:Self Tanning Foam
- Color:Natural, bronzed glow
- Duration:May be washed after one hour
- Finish:Flawless, streak-free tan
9.6

Exceptional

Our Rating

9.3
worth the money

9.3
Simple to use

9.3
Easy to use
3

B.TAN
b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Main highlights

Natural Looking Tan
Achieve a natural-looking tan with a violet base for a non-orange finish.

Quick Development Time
Perfect for those needing a fast tan, develops in just 1 hour.

Vegan and Cruelty-Free
Formulated without parabens, it's vegan and 100% cruelty-free.
9.5

Excellent

Our Rating

8.9
Simple to use

8.7
worth the money

8.7
Easy to use
4

Jergens
Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Deep Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz
Main highlights

Flawless Quick Tan
Creates a flawless, quick tan with natural-looking color.

Ideal for Beginners
Perfect for those new to self-tanning; easy application.

Praised for Scent
Customers love its light, tropical fragrance.
Key specs
- Formula:Lightweight, airy
- Type:Self-tanner mousse
- Color:Dark
- Duration:Dries in 60 seconds
- Finish:Natural-looking color
9.4

Excellent

Our Rating

8.9
Easy to use

8.0
Long life

8.0
Moisturizing
5

B.TAN
b.tan Dark Self Tanner Mousse | Get Tanned - Best, 1 Hour Express Sunless Tanning Foam, No Fake Tan Smell, Ultra Dark Bronzing Glow, Face & Body, Vegan, Cruelty Free, 6.7 Fl Oz
Main highlights

Key Features
Achieve the darkest tan possible with a 1-hour development time, vegan formula, and no fake tan smell. Free from parabens and cruelty-free.

Ideal Use Cases
Perfect for those desiring deep, dark tanning results quickly. Suitable for vegans and animal lovers seeking a guilt-free, radiant glow.

Customer Praise
Most reviews highlight its ability to deliver on its promise of the darkest tan, without the common drawbacks of fake tans.
9.2

Excellent

Our Rating

8.9
Simple to use

8.7
Easy to use

8.4
worth the money
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6

Jergens
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

14% Off
Main highlights

Flawless Natural-Looking Tan
Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating skin.

Ideal for Fair to Medium Skin
Best suited for fair to medium skin tones seeking a sunless tan.

Streak-Free Application
Most praised for its even application without streaks or tanning marks.
Key specs
- Formula:Collagen, elastin, green tea
- Type:Gradual sunless tanning
- Color:Light bronze tan
- Duration:Within 7 days
- Finish:Natural-looking color
9.1

Excellent

Our Rating

8.9
Moisturizing

8.7
Simple to use

8.7
Sheerness
7

Jergens
Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Light Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz
Main highlights

Flawless Quick Tan
Create a flawless, quick tan with gradual, natural-looking color for fair to medium skin.

Ideal for Subtle Tanning
Perfect for fair to medium skin tones seeking a sun-kissed glow.

Praised for Ease of Use
Customers love its easy application and fast-drying formula.
Key specs
- Formula:Lightweight, airy
- Type:Self tanning mousse
- Color:Natural-looking color
- Duration:Deepens within hours
- Finish:Steak-free results
9.0

Excellent

Our Rating

9.3
Easy to use

8.7
Long life

8.0
Aroma
8

Tanologist
Tanologist Self-Tan Drops- Medium, Bronzing Serum, Customizable Face & Body Self Tanner For Moisturizer, Gradual Tanning Drops for Natural Glow, Streak-Free Vegan Formula, 1.01 fl oz

20% Off
Main highlights

Customizable Glow and Skin Benefits
Tanologist Tan Drops offer a customizable glow that brightens, softens, and hydrates the skin with ingredients like pink grapefruit, goji berry, and juniper.

Ideal for Newbies and Experienced Tanners
Perfect for both beginners and experienced tanners, these drops can be mixed with skincare, makeup, or body care products for a natural-looking tan.

Ease of Application and Natural Results
Customers frequently praise the ease of application and the natural, streak-free results that can be adjusted for desired intensity.
Key specs
- formats:Drops
- drying:Dries fast
- application:Mix with skincare
- ingredients:Pink grapefruit, goji berry
- tint:Customizable glow
8.9

Very Good

Our Rating

8.9
Simple to use

8.2
worth the money

8.0
Aroma
9

B.TAN
b.tan Dark Self Tanner Mousse | Fake It Till You Make It - Best 1 Hour Express Sunless Tanning Foam, Gold Bronzing Glow, Face & Body, No Fake Tan Smell, 6.7 Fl Oz
Main highlights

Key Features
Delivers a dark tan in 1 hour, 4+ hours for deeper results. 100% vegan, paraben-free, and cruelty-free with no fake tan smell.

Ideal Use
Perfect for quick, deep tanning needs without exposure to harmful chemicals or the sun. Great for all skin types seeking a natural-looking dark tan.

Customer Praise
Most reviews highlight its natural-looking tan, quick development time, and absence of the typical fake tan smell as top advantages.
8.7

Very Good

Our Rating

8.9
Simple to use

8.7
Easy to use

8.4
worth the money
10

Bondi Sands
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan | 6.76 oz/200 mL
Main highlights

Lightweight Formula and Natural Glow
Bondi Sands Self Tanning Foam offers a lightweight, streak-free application enriched with aloe vera and coconut for a natural bronzed glow.

Best for Subtle Tanning
Ideal for those seeking a subtle, natural tan without looking overly bronzed, perfect for light to medium skin tones.

Praised for Scent and Application
Customers love the pleasant coconut scent and easy, smooth application that minimizes the typical self-tanner smell.
Key specs
- Formula:Aloe vera and coconut
- Type:Foam
- Color:Bronzed tan
- Duration:Up to 1 hour
- Finish:Flawless
8.6

Very Good

Our Rating

9.3
worth the money

9.3
Simple to use

9.3
Easy to use

10 Best sef tanners of 2025

1

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

8.9

8.9

8.2

How do we rank?

How do we rank?

Analyzing top stores

2

Bondi Sands Dark Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan | 6.76 oz/200 mL

9.3

9.3

9.3

3

b.tan Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz

8.9

8.7

8.7

4

Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Deep Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz

8.9

8.0

8.0

5

b.tan Dark Self Tanner Mousse | Get Tanned - Best, 1 Hour Express Sunless Tanning Foam, No Fake Tan Smell, Ultra Dark Bronzing Glow, Face & Body, Vegan, Cruelty Free, 6.7 Fl Oz

8.9

8.7

8.4

6

Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

8.9

8.7

8.7

7

Jergens Natural Glow Instant Sun Body Mousse, Self Tanner for Light Bronze Tan, Sunless Tanning Body Bronzer for Natural Looking Color Instantly, 6 Oz

9.3

8.7

8.0

8

Tanologist Self-Tan Drops- Medium, Bronzing Serum, Customizable Face & Body Self Tanner For Moisturizer, Gradual Tanning Drops for Natural Glow, Streak-Free Vegan Formula, 1.01 fl oz

8.9

8.2

8.0

9

b.tan Dark Self Tanner Mousse | Fake It Till You Make It - Best 1 Hour Express Sunless Tanning Foam, Gold Bronzing Glow, Face & Body, No Fake Tan Smell, 6.7 Fl Oz

8.9

8.7

8.4

10

Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan | 6.76 oz/200 mL

9.3

9.3

9.3

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