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10 Best purple toning shampoos of 2026
Save up to 15% off
1
OlaplexOlaplex Nº. 4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair| For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl Oz
Main highlights-
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.
Effective Blonde Toning
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Perfect for maintaining blonde balayage and highlights between salon visits.
Ideal for Blonde Maintenance
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Customers love its ability to tone without drying hair.
Highly Praised for Non-Drying Formula
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2
OlaplexOlaplex Nº. 4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair| For Coily, Curly, Straight, and Wavy, 250 mL / 8.5 Fl Oz
Main highlights-
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.
Effective Blonde Toning
-
Perfect for maintaining blonde balayage and highlights between salon visits.
Ideal for Blonde Maintenance
-
Customers love its ability to tone without drying hair.
Highly Praised for Non-Drying Formula
-
3
Clairol ProfessionalClairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights-
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.
Enhances Color and Shine
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Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.
Ideal for Blonde and Silver Hair
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Leaves hair feeling soft and well-conditioned, with reduced brassiness.
Customer Praised for Softness
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4
Clairol ProfessionalClairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights-
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.
Enhances Color and Shine
-
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.
Ideal for Blonde and Silver Hair
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Leaves hair feeling soft and well-conditioned, with reduced brassiness.
Customer Praised for Softness
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5
FanolaFanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Main highlights-
Fanola Purple Shampoo neutralizes yellow tones, preserving bright blonde hair with violet pigments for a shiny, silky finish.
Neutralizes Yellow Tones
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Perfect for maintaining blonde, silver, and gray hair between salon visits, removing brassiness effectively.
Ideal for Blonde Maintenance
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Users love its ability to transform hair color and maintain a cool tone effortlessly.
Highly Praised for Effectiveness
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6
FanolaFanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Main highlights-
Fanola Purple Shampoo neutralizes yellow tones, preserving bright blonde hair with violet pigments for a shiny, silky finish.
Neutralizes Yellow Tones
-
Perfect for maintaining blonde, silver, and gray hair between salon visits, removing brassiness effectively.
Ideal for Blonde Maintenance
-
Users love its ability to transform hair color and maintain a cool tone effortlessly.
Highly Praised for Effectiveness
-
7
L'Oreal ParisL’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
10% OffMain highlights-
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.
Hydrating and Toning Benefits
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Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.
Best for Blonde Maintenance
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Praised for making hair soft while effectively preserving blonde color without brassiness.
Softness and Color Preservation
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8
L'Oreal ParisL’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
15% OffMain highlights-
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.
Hydrating and Toning Benefits
-
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.
Best for Blonde Maintenance
-
Praised for making hair soft while effectively preserving blonde color without brassiness.
Softness and Color Preservation
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