9 Best purple toning shampoos of 2025

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Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.8

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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Value for Money

2

Redken
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
Main highlights

Brassiness Neutralization
Redken Blondage Purple Shampoo effectively neutralizes brassy tones, enhancing cool and ash blonde hues.

Ideal for Blondes
Perfect for blonde, bleached, or highlighted hair needing tone correction.

Highly Praised Effectiveness
Customers rave about its ability to transform hair to a silvery white.
9.7

Exceptional

Our Rating

8.7
Aroma

8.4
worth the money

8.0
Moisturizing
3

L'Oreal Paris
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

10% Off
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.4

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
4

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights

Enhances Color and Shine
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.

Ideal for Blonde and Silver Hair
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.

Customer Praised for Softness
Leaves hair feeling soft and well-conditioned, with reduced brassiness.
9.2

Excellent

Our Rating

8.7
worth the money

8.0
Moisturizing

8.0
Aroma
5

L'Oreal Paris
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

10% Off
Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
Key specs
- Formula:Hydrating, Hibiscus, Purple Dye
- Function:Neutralizes brassy tones
- Color:Purple
- Ingredients:Hibiscus, Purple Dye
- Hair Type:Blonde, bleached, highlighted
9.1

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
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6

OGX
OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz
Main highlights

Highly Pigmented Formula
OGX Impecca-Blonde Purple Toning Shampoo brightens and color-corrects yellow tones for silver, pre-lightened, or natural blonde hair.

Ideal for Blonde Maintenance
Use to extend salon visits by maintaining vibrant blonde tones and reducing brassiness.

Effective Toning Power
Customers praise its ability to significantly enhance blonde hair color while being affordable.
8.8

Very Good

Our Rating

8.4
Aroma

8.0
worth the money

8.0
Moisturizing
7

MATRIX
Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
Main highlights

Neutralizes Yellow Tones
Matrix So Silver Purple Shampoo effectively neutralizes yellow tones for a vibrant, cool-toned finish.

Ideal for Blonde and Grey Hair
Perfect for maintaining blonde, grey, and platinum hair color.

Praised for Silver Shine
Widely praised for delivering a soft and glistening silver result.
8.6

Very Good

Our Rating

8.7
worth the money

8.2
Aroma

8.2
Sheerness
8

Kristin Ess
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

10% Off
Main highlights

Sulfate-Free Toning Shampoo
A sulfate-free formula ideal for toning blonde and brunette hair, reducing brassiness while restoring shine.

Versatile Use for Hair Types
Suitable for natural or color-treated hair; ideal for achieving ashy or pastel tones.

Highly Effective Brass Reduction
Praised for its ability to neutralize brassiness and enhance hair brightness.
8.4

Good

Our Rating

8.9
worth the money

8.9
Aroma
9

Just Nutritive
Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair - Eliminate Brassiness, Boost Shine, Repairs, Hydrates, Sulfate-Free, Paraben-Free, Anti-Yellowing, 8 oz.

20% Off
Main highlights

Neutralizes Brassiness with Violet Pigments
This purple shampoo effectively neutralizes yellow and orange tones, leaving hair with a cool-toned finish and enhanced shine.

Ideal for Blonde, Gray, and Silver Hair
Perfect for natural and color-treated blonde, gray, white, and silver hair to maintain vibrant, true-to-tone color without harsh chemicals.

Praised for Gentle Scalp Care
Customers appreciate its gentle formula that uses natural ingredients, ensuring healthy, soft hair without parabens or sulfates.
Key specs
- Formula:Natural violet pigments
- Function:Neutralizes brassiness
- Color:Purple
- Ingredients:Blueberry, blackberry extracts
- Hair Type:Gray, blonde
8.2

Good

Our Rating

9 Best purple toning shampoos of 2025

1

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

8.7

8.4

8.0

3

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

4

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

8.7

8.0

8.0

5

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

6

OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz

8.4

8.0

8.0

7

Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

8.7

8.2

8.2

8

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

8.9

8.9

9

Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair - Eliminate Brassiness, Boost Shine, Repairs, Hydrates, Sulfate-Free, Paraben-Free, Anti-Yellowing, 8 oz.

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