10 Best purple toning shampoos of 2025

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Best Choice

1

Five Brothers Products

Kuuul Purple Shampoo 33.81 fl oz - Matizant Toning Shampoo for Gray, Blond, and Bleached Hair - Premium Purple Toning for Vibrant Hair Color and Shine
9.8

Exceptional

Our Rating
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Value for Money

2

L'ANGE HAIR

L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types (2-Pack)
9.7

Exceptional

Our Rating
3

L'Oreal Paris
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.4

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
4

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights

Enhances Color and Shine
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.

Ideal for Blonde and Silver Hair
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.

Customer Praised for Softness
Leaves hair feeling soft and well-conditioned, with reduced brassiness.
9.2

Excellent

Our Rating

8.7
worth the money

8.0
Moisturizing

8.0
Aroma
5

Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.1

Excellent

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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6

L'Oreal Paris
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
Key specs
- Formula:Hydrating, Hibiscus, Purple Dye
- Function:Neutralizes brassy tones
- Color:Purple
- Ingredients:Hibiscus, Purple Dye
- Hair Type:Blonde, bleached, highlighted
9.0

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
7

Fanola
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Main highlights

Neutralizes Yellow Tones
Fanola Purple Shampoo neutralizes yellow tones, preserving bright blonde hair with violet pigments for a shiny, silky finish.

Ideal for Blonde Maintenance
Perfect for maintaining blonde, silver, and gray hair between salon visits, removing brassiness effectively.

Highly Praised for Effectiveness
Users love its ability to transform hair color and maintain a cool tone effortlessly.
Key specs
- Formula:Nourishing formula with violet pigments
- Function:Remove brassiness & neutralize yellow tones
- Color:Violet
- Ingredients:Grape extract + silk protein
- Hair Type:Blonde, bleached, gray
8.8

Very Good

Our Rating

8.0
Aroma

8.0
Sheerness

8.0
Gentle
8

MATRIX
Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
Main highlights

Neutralizes Yellow Tones
Matrix So Silver Purple Shampoo effectively neutralizes yellow tones for a vibrant, cool-toned finish.

Ideal for Blonde and Grey Hair
Perfect for maintaining blonde, grey, and platinum hair color.

Praised for Silver Shine
Widely praised for delivering a soft and glistening silver result.
8.6

Very Good

Our Rating

8.7
worth the money

8.2
Aroma

8.2
Sheerness
9

Kristin Ess
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
Main highlights

Sulfate-Free Toning Shampoo
A sulfate-free formula ideal for toning blonde and brunette hair, reducing brassiness while restoring shine.

Versatile Use for Hair Types
Suitable for natural or color-treated hair; ideal for achieving ashy or pastel tones.

Highly Effective Brass Reduction
Praised for its ability to neutralize brassiness and enhance hair brightness.
8.4

Good

Our Rating

8.9
worth the money

8.9
Aroma
10

L'ANGE HAIR
L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types
Main highlights

Key Features and Benefits
Intensely-pigmented formula neutralizes brassiness, enriched with nourishing antioxidants and botanical oils for soft, vibrant, manageable hair.

Ideal Use Cases
Perfect for blonde, platinum, or gray hair, especially color-treated. Suitable for all hair types, ensuring salon-quality toning at home.

Customer Praise
Most reviews highlight its effectiveness in brassiness reduction, leaving hair vibrant and soft, with noticeable improvements after the first use.
8.3

Good

Our Rating

8.9
Aroma

8.4
Gentle

8.2
Moisturizing

10 Best purple toning shampoos of 2025

1

Kuuul Purple Shampoo 33.81 fl oz - Matizant Toning Shampoo for Gray, Blond, and Bleached Hair - Premium Purple Toning for Vibrant Hair Color and Shine

How do we rank?

How do we rank?

Analyzing top stores

2

L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types (2-Pack)

3

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

4

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

8.7

8.0

8.0

5

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

6

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

7

Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

8.0

8.0

8.0

8

Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

8.7

8.2

8.2

9

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

8.9

8.9

10

L'ANGE HAIR Violet Purple Toning Shampoo | Restores Hair Color | Tone Correcting Shampoo | Removes Yellow, Orange and Brassy Tone | UV Protection Shampoos | All Hair Types

8.9

8.4

8.2

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