10 Best purple toners of 2025

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Editor's Choice

1

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BOLD UNIQ
BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

14% Off
Main highlights

Revitalize Color and Condition
The Bold Uniq purple hair mask removes brassiness and conditions blonde, platinum, gray, or silver hair.

Perfect for Color Maintenance
Ideal for maintaining vibrant, salon-fresh hair color between treatments.

Highly Praised for Conditioning
Customers love its dual action of toning and conditioning without drying hair.
9.8

Exceptional

Our Rating

8.9
Moisturizing

8.9
Gentle

8.9
Aroma
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.7

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
3

Clairol Professional
Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary
Main highlights

Neutralizing Brassy Tones
Specialized violet toning mask that effectively reduces brassiness in blonde hair.

Ideal for Weekly Use
Perfect for maintaining blonde hair, use once a week for best results.

Moisturizing and Shiny Finish
Praised for leaving hair feeling moisturized and looking shiny.
9.6

Exceptional

Our Rating
4

OGX

OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

16% Off
9.4

Excellent

Our Rating
5

MAREE

MAREE Purple Hair Mask - Toner for Blonde Hair - Purple Conditioner for Color Treated - Brassy, Bleached, Highlighted, Platinum, Ash and Silver - with Keratin – Matizador Para Cabello Rubio
9.3

Excellent

Our Rating
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6

BELLISSO
Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men

33% Off
Main highlights

Balances Brassy Tones
Engineered to neutralize brassy hues in bleached, silver, and gray hair for a natural look.

Ideal for All Hair Types
Suitable for straight, wavy, frizzy, or curly hair, enhancing color balance.

Praised for Effective Toning
Customers love its ability to effectively tone hair without unwanted colors.
9.2

Excellent

Our Rating

8.2
Sheerness

8.0
worth the money

8.0
Aroma
7

Fanola
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
Main highlights

Neutralizes Yellow Tones
Fanola Purple Shampoo neutralizes yellow tones, preserving bright blonde hair with violet pigments for a shiny, silky finish.

Ideal for Blonde Maintenance
Perfect for maintaining blonde, silver, and gray hair between salon visits, removing brassiness effectively.

Highly Praised for Effectiveness
Users love its ability to transform hair color and maintain a cool tone effortlessly.
Key specs
- Formula:Nourishing formula with violet pigments
- Function:Remove brassiness & neutralize yellow tones
- Color:Violet
- Ingredients:Grape extract + silk protein
- Hair Type:Blonde, bleached, gray
9.0

Excellent

Our Rating

8.0
Aroma

8.0
Sheerness

8.0
Gentle
8

John Frieda
John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz

22% Off
Main highlights

Key Features
Crushes brassiness in under 1 minute, deep conditioning, SLES/sulfate and paraben-free, cruelty-free with violet pigments for healthier blonde hair.

Ideal Use Cases
Perfect for blondes seeking to neutralize brassy tones, enhance sheen, and improve hair texture after just one wash.

Customer Reviews
Most praised for its rapid effectiveness in eliminating brassy tones, leaving hair noticeably softer and cooler-toned.
Key specs
- Treatment Purpose:Toning and conditioning
- Sulfate Free:Yes
- Moisturizing Effect:Deep conditioning
- Natural Ingredients:Violet pigments
- Hair Type:Blonde
8.8

Very Good

Our Rating

8.7
worth the money

8.7
Aroma

8.4
Gentle
9

Color Charm
COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T68 Lavender Silk | 2 oz
Main highlights

Animal_Paraben_Gluten_Free_Formula
COLORCHARM toner is free of animal-derived ingredients, parabens, and gluten, ensuring a gentle and safe application.

Ideal_For_Brassiness_Removal
Perfect for neutralizing unwanted brassiness and achieving vibrant, true-to-tone hair color.

User_Praised_Ease_Of_Use
Customers frequently praise its easy application and consistent results.
8.7

Very Good

Our Rating
10

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Main highlights

Enhances Color and Shine
Color-enhancing shampoo brightens blonde, highlighted, and silver hair, leaving it shiny without residue.

Ideal for Blonde and Silver Hair
Perfect for renewing faded highlights and removing dull yellow tones in ash-toned hair.

Customer Praised for Softness
Leaves hair feeling soft and well-conditioned, with reduced brassiness.
8.5

Good

Our Rating

8.7
worth the money

8.0
Moisturizing

8.0
Aroma

10 Best purple toners of 2025

1

BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

8.9

8.9

8.9

How do we rank?

How do we rank?

Analyzing top stores

2

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

3

Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary

4

OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

5

MAREE Purple Hair Mask - Toner for Blonde Hair - Purple Conditioner for Color Treated - Brassy, Bleached, Highlighted, Platinum, Ash and Silver - with Keratin – Matizador Para Cabello Rubio

6

Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men

8.2

8.0

8.0

7

Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

8.0

8.0

8.0

8

John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz

8.7

8.7

8.4

9

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients, Parabens & Gluten Free | T68 Lavender Silk | 2 oz

10

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

8.7

8.0

8.0

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