July 1, 2025

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10 Best purple shampoo for blondes of 2025

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1

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Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.8

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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Based on millions of stores and reviews

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Value for Money

2

L LUSETA
Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz

20% Off
Main highlights

Rich Neutral Formula
Specially made for blonde and gray hair, neutralizing brassy tones.

Ideal for Damaged Hair
Perfect for curly and damaged hair needing gentle care.

Highly Praised for Detangling
Customers love its ability to reduce tangling and hair loss.
9.6

Exceptional

Our Rating

9.1
worth the money

8.7
Gentle

8.4
Aroma
3

L'OREAL PARIS
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

19% Off
Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
9.5

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
4

L'OREAL PARIS
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

10% Off
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.2

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
5

Clairol Professional
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
Main highlights

Neutralizes Yellow Tones
Effectively removes dull yellow from gray and white hair, enhancing natural shine.

Ideal for Blonde and Gray Hair
Perfect for maintaining vibrant color in blonde, silver, gray, and highlighted hair.

Leaves Hair Shiny
Customers praise the shiny, residue-free finish that this shampoo provides.
8.9

Very Good

Our Rating

9.1
quality of ingredients

8.7
Gentle

8.7
Simple to use
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6

Kristin Ess
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

35% Off
Main highlights

Sulfate-Free Toning Shampoo
A sulfate-free formula ideal for toning blonde and brunette hair, reducing brassiness while restoring shine.

Versatile Use for Hair Types
Suitable for natural or color-treated hair; ideal for achieving ashy or pastel tones.

Highly Effective Brass Reduction
Praised for its ability to neutralize brassiness and enhance hair brightness.
8.7

Very Good

Our Rating

8.9
worth the money

8.9
Aroma
7

Paul Mitchell
Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.
Main highlights

Gentle Daily Use Formula
Gentle enough for daily use on blonde, highlighted, or gray hair.

Ideal for Light Hair Tones
Best for eliminating brassiness in naturally light or color-treated hair.

Praised for Brightening Effect
Customers love its ability to brighten and soften hair.
8.6

Very Good

Our Rating

9.3
For Gentle skin

8.2
Aroma

8.0
worth the money
8

Fanola
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)

27% Off
Main highlights

Neutralizes Yellow Tones
Fanola Purple Shampoo neutralizes yellow tones, preserving bright blonde hair with violet pigments for a shiny, silky finish.

Ideal for Blonde Maintenance
Perfect for maintaining blonde, silver, and gray hair between salon visits, removing brassiness effectively.

Highly Praised for Effectiveness
Users love its ability to transform hair color and maintain a cool tone effortlessly.
8.4

Good

Our Rating

8.0
Aroma

8.0
Sheerness

8.0
Gentle
9

Redken
Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
Main highlights

Brassiness Neutralization
Redken Blondage Purple Shampoo effectively neutralizes brassy tones, enhancing cool and ash blonde hues.

Ideal for Blondes
Perfect for blonde, bleached, or highlighted hair needing tone correction.

Highly Praised Effectiveness
Customers rave about its ability to transform hair to a silvery white.
8.3

Good

Our Rating

8.7
Aroma

8.4
worth the money

8.0
Moisturizing
10

MATRIX
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
Main highlights

Neutralizes Yellow Tones
Matrix So Silver Purple Shampoo effectively neutralizes yellow tones for a vibrant, cool-toned finish.

Ideal for Blonde and Grey Hair
Perfect for maintaining blonde, grey, and platinum hair color.

Praised for Silver Shine
Widely praised for delivering a soft and glistening silver result.
8.2

Good

Our Rating

8.7
worth the money

8.2
Aroma

8.2
Sheerness

10 Best purple shampoo for blondes of 2025

1

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz

9.1

8.7

8.4

3

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

4

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

5

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

9.1

8.7

8.7

6

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

8.9

8.9

7

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 10.14 fl. oz.

9.3

8.2

8.0

8

Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)

8.0

8.0

8.0

9

Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair

8.7

8.4

8.0

10

Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan

8.7

8.2

8.2

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