June 25, 2025

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10 Best purple shampoos of 2025

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Best Choice

1

Olaplex
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Main highlights

Effective Blonde Toning
Olaplex No. 4P effectively neutralizes brassiness, maintaining vibrant blonde tones.

Ideal for Blonde Maintenance
Perfect for maintaining blonde balayage and highlights between salon visits.

Highly Praised for Non-Drying Formula
Customers love its ability to tone without drying hair.
9.9

Exceptional

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
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Value for Money

2

Redken
Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair
Main highlights

Brassiness Neutralization
Redken Blondage Purple Shampoo effectively neutralizes brassy tones, enhancing cool and ash blonde hues.

Ideal for Blondes
Perfect for blonde, bleached, or highlighted hair needing tone correction.

Highly Praised Effectiveness
Customers rave about its ability to transform hair to a silvery white.
9.8

Exceptional

Our Rating

8.7
Aroma

8.4
worth the money

8.0
Moisturizing
3

L'OREAL PARIS
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

10% Off
Main highlights

Hydrating and Toning Formula
Sulfate-free purple shampoo hydrates and neutralizes brassiness in blonde, bleached, highlighted, and silver hair.

Ideal for Color-Treated Hair
Perfect for maintaining vibrant color and reducing brassiness in dyed or highlighted hair.

Highly Praised for Effectiveness
Customers love its ability to tone brassiness and enhance hair color without drying.
9.5

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
4

L'OREAL PARIS
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Main highlights

Hydrating and Toning Benefits
Sulfate-free formula neutralizes brassy tones and deeply hydrates blonde, bleached, highlighted, and silver hair.

Best for Blonde Maintenance
Ideal for maintaining color-treated blonde hair, using 2-3 times weekly for optimal results.

Softness and Color Preservation
Praised for making hair soft while effectively preserving blonde color without brassiness.
9.4

Excellent

Our Rating

9.5
Simple to use

8.7
worth the money

8.4
Gentle
5

MATRIX
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
Main highlights

Neutralizes Yellow Tones
Matrix So Silver Purple Shampoo effectively neutralizes yellow tones for a vibrant, cool-toned finish.

Ideal for Blonde and Grey Hair
Perfect for maintaining blonde, grey, and platinum hair color.

Praised for Silver Shine
Widely praised for delivering a soft and glistening silver result.
9.3

Excellent

Our Rating

8.7
worth the money

8.2
Aroma

8.2
Sheerness
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6

Fanola
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (33.8 Fl oz)

22% Off
Main highlights

Neutralizes Yellow Tones
Fanola's purple shampoo effectively removes brassiness, neutralizing yellow tones for bright blonde hair.

Ideal for Blonde Maintenance
Best used between salon visits to maintain light blonde hair color.

Highly Effective Toner
Customers praise its ability to transform brassy hair to platinum.
9.0

Excellent

Our Rating

8.2
Sheerness

8.0
Aroma

8.0
Gentle
7

Kristin Ess
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

35% Off
Main highlights

Sulfate-Free Toning Shampoo
A sulfate-free formula ideal for toning blonde and brunette hair, reducing brassiness while restoring shine.

Versatile Use for Hair Types
Suitable for natural or color-treated hair; ideal for achieving ashy or pastel tones.

Highly Effective Brass Reduction
Praised for its ability to neutralize brassiness and enhance hair brightness.
8.8

Very Good

Our Rating

8.9
worth the money

8.9
Aroma
8

Clairol Professional
CLAIROL PROFESSIONAL Shimmer Lights Purple Shampoo, 31.5 fl. Oz Neutralizes Brass & Yellow Tones For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

15% Off
Main highlights

Removes_Yellow_and_Refreshes_Hair
Removes dull yellow in gray white hair, leaves hair shiny without residue, and renews and refreshes faded highlights.

Best_Used_for_Brass_Removal
Ideal for removing brassy tones from white, silver, or blonde hair. Recommended to let sit for 10 minutes for best results.

Effective_in_Color_Maintenance
Highly praised for its effectiveness in maintaining white/silver hair color and preventing yellow tones. Compares well to more expensive products.
8.6

Very Good

Our Rating

8.9
Gentle

8.7
Moisturizing

8.0
Aroma
9

Joico
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair 10.1 Fl Oz
Main highlights

Color Balance and Shine
Joico Color Balance Purple Shampoo eliminates brassy tones, boosting color vibrancy and shine with UV protection.

Ideal for Cool Blonde or Gray Hair
Perfect for maintaining cool blonde or gray hair, leaving a subtle purple sheen.

Highly Effective Toning
Customers praise its ability to tone hair quickly without harshness.
8.4

Good

Our Rating

9.5
Colour correction

8.9
worth the money

8.7
Aroma
10

Hair Biology
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack

20% Off
Main highlights

Biotin Infusion for Healthy Hair
Infused with biotin, this shampoo and conditioner support healthy-looking hair, enhancing shine and strength.

Ideal for Grey Hair Care
Formulated specifically for grey hair, it combats brassiness and yellow tones effectively.

Customer Praise for Shine and Smoothness
Customers appreciate the shiny, smooth finish and pleasant scent the product provides.
8.1

Good

Our Rating

9.9
Gentle

9.3
Moisturizing

8.9
Aroma

10 Best purple shampoos of 2025

1

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

Redken Blondage Color Depositing Purple Shampoo | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | Cool and Ash Blonde Toning Shampoo | For Blonde, Bleached or Highlighted Hair

8.7

8.4

8.0

3

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

9.5

8.7

8.4

4

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

9.5

8.7

8.4

5

Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan

8.7

8.2

8.2

6

Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (33.8 Fl oz)

8.2

8.0

8.0

7

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

8.9

8.9

8

CLAIROL PROFESSIONAL Shimmer Lights Purple Shampoo, 31.5 fl. Oz Neutralizes Brass & Yellow Tones For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

8.9

8.7

8.0

9

Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair 10.1 Fl Oz

9.5

8.9

8.7

10

Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack

9.9

9.3

8.9

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