10 Best primers of 2025

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Best Choice

1

Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz
Main highlights

Smooth and Even Application
Creates a smooth, even surface for flawless makeup application and minimizes pores.

Ideal for Special Occasions
Perfect for weddings and events, ensuring long-lasting, touch-up-free wear.

Consistently Praised Performance
Highly regarded for its ability to enhance makeup longevity and appearance.
Key specs
- Finish:Smooth, even surface
- Texture:Silky, lightweight
- Skin Type:N/A
- Long-lasting:N/A
- Color Correcting:Corrects complexion concerns
9.7

Exceptional

Our Rating
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Value for Money

2

Elizabeth Mott
Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Smooths Wrinkles and Fine Lines – Long-Lasting Makeup Gripping Formula, 30g
Main highlights

Matte Finish and Pore Minimization
Delivers a smooth, matte finish while minimizing pores and enhancing makeup longevity.

Ideal for Oily and Redness-Prone Skin
Perfect for controlling shine and reducing redness, suitable for oily and sensitive skin types.

Highly Praised for Redness Control
Customers commend its effectiveness in controlling redness and providing a smooth base.
9.4

Excellent

Our Rating

9.7
Simple to take off

9.5
Easy to use

9.3
Smudge proof
3

e.l.f.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

20% Off
Main highlights

Skin Smoothing and Gripping
Gel-based primer grips makeup, smoothing skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones.

Long-Lasting Makeup Adhesion
Praised for keeping makeup in place all day.
Key specs
- Finish:Natural
- Texture:Gel-based
- Skin Type:All skin types
- Long-lasting:Grip your makeup
- Color Correcting:Translucent finish
9.3

Excellent

Our Rating

8.7
Fashion

8.7
For Gentle skin

8.4
Aroma
4

e.l.f.
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
Main highlights

Hydrating and Brightening Formula
Infused with niacinamide, this primer hydrates and brightens skin for a smooth, dewy finish.

Ideal for Long-Lasting Makeup
Perfect for all skin tones, grips makeup to ensure long-lasting wear.

Praised for Sticky Grip
Customers love its sticky texture that keeps makeup in place all day.
Key specs
- Finish:Dewy, glowing
- Texture:Sticky gel-based
- Skin Type:All skin tones
- Long-lasting:Yes
- Color Correcting:Even out skin tone
9.2

Excellent

Our Rating
5

NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer, Hydrating Makeup Primer with Up To 24HR Wear, Vegan & Cruelty Free
Main highlights

24 Hour Wear and Hydration
Experience up to 24 hours of makeup hold with intense hydration, thanks to Polyglutamic Acid and Maple Syrup.

Perfect for Long Days and Events
Ideal for long days, events, or any occasion requiring lasting makeup without touch-ups.

Highly Praised Comfort and Breathability
Customers love its comfortable, breathable feel with no white cast or transfer.
Key specs
- Finish:No white cast
- Texture:Soft-focus
- Skin Type:Sensitive skin
- Long-lasting:Up to 24 hours
- Color Correcting:Aid in correction
9.1

Excellent

Our Rating
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6

e.l.f.
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small
Main highlights

Hydrating Formula with Vitamins
Infused with grape and vitamins A, C, & E, it hydrates and boosts complexion.

Perfect for Long-Lasting Makeup
Transforms your face into a flawless, smooth canvas for all-day wear.

Highly Praised for Smooth Finish
Customers love its ability to minimize pores and control shine.
Key specs
- Finish:Satin
- Texture:Smooth canvas
- Skin Type:Acne-prone, combination, oily
- Long-lasting:Yes
- Color Correcting:N/A
9.0

Excellent

Our Rating

9.1
For Gentle skin

8.7
Moisturizing

8.4
Fashion
7

L'Oreal Paris
L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores

20% Off
Main highlights

Infused with Caring Serum
This primer smooths lines and pores with a soft-focus finish.

Ideal for Mature Skin
Perfect for mature skin, enhances radiance and softness over time.

Praised for Silky Texture
Customers love its lightweight, silky feel and natural look.
Key specs
- Finish:Soft-focus
- Texture:Blurring face primer
- Skin Type:Universal
- Long-lasting:Improves skin appearance
- Color Correcting:Universal rosy formula
8.9

Very Good

Our Rating

9.7
Simple to use

9.3
worth the money

8.2
Aroma
8

MAYBELLINE
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

23% Off
Main highlights

24 Hour Makeup Hold
Grippy Serum Primer locks makeup for up to 24 hours with its unique Serum-To-Grip technology.

Ideal for All Skin Types
This water-based primer is suitable for all skin types, including sensitive skin, ensuring a smooth application.

Hydration and No White Cast
Customers praise its hydrating properties and the fact it leaves no white cast or greasy feel.
Key specs
- Finish:Sticky feel
- Texture:Fresh serum texture
- Skin Type:All, including sensitive
- Long-lasting:Up to 24H
- Color Correcting:N/A
8.7

Very Good

Our Rating
9

MAYBELLINE
Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

15% Off
Main highlights

Blurs and Smooths
Blurs skin imperfections and smooths fine lines for a flawless finish.

Ideal for Hot Climates
Perfect for long-lasting makeup wear in hot, humid conditions.

Praised for Pore Minimization
Highly praised for minimizing pores and creating a smooth base.
8.6

Very Good

Our Rating

9.3
Sheerness

8.9
Easy to use

8.7
Fashion
10

e.l.f. cosmetics
e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes
Main highlights

Gripping and Smoothing Primer
Gel-based primer grips makeup and smooths skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones and types.

Praised for Hydration
Customers love its moisturizing effect, thanks to Hyaluronic Acid.
Key specs
- Finish:Natural
- Texture:Gel-based
- Skin Type:All skin types
- Long-lasting:Gripping primer
- Color Correcting:Translucent
8.5

Good

Our Rating

10 Best primers of 2025

1

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

How do we rank?

How do we rank?

Analyzing top stores

2

Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Smooths Wrinkles and Fine Lines – Long-Lasting Makeup Gripping Formula, 30g

9.7

9.5

9.3

3

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

8.7

8.7

8.4

4

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

5

NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer, Hydrating Makeup Primer with Up To 24HR Wear, Vegan & Cruelty Free

6

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

9.1

8.7

8.4

7

L'Oreal Paris Age Perfect Face Blurring Primer Infused with Caring Serum Smoothes Liners and Pores

9.7

9.3

8.2

8

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

9

Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

9.3

8.9

8.7

10

e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes

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