10 Best primers of 2025

Save up to 38% off

Best Choice

1

Ultra Violette

Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer, 1.76 oz
9.9

Exceptional

Our Rating
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Value for Money

2

Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz
Main highlights

Key Features and Benefits
Instantly smooths skin, blurs pores/fine lines, primes for makeup, and protects from pollutants. Vegan, cruelty-free, suitable for all skin types.

Ideal Use Cases
Perfect for daily use beneath makeup, in polluted areas, or whenever a flawless, protected complexion is desired.

Customer Reviews Highlight
Most praised for its effective smoothing and priming ability, making makeup application flawless and lasting longer.
Key specs
- Texture:Smooth
- Skin Type:All skin types
- Finish:N/A
- Long-lasting:N/A
- Pore Minimizing:Blurs pores
9.7

Exceptional

Our Rating

9.5
Fashion

9.5
Sheerness

8.9
worth the money
3

e.l.f.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Main highlights

Skin Smoothing and Gripping
Gel-based primer grips makeup, smoothing skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones.

Long-Lasting Makeup Adhesion
Praised for keeping makeup in place all day.
Key specs
- Texture:Gel-based
- Skin Type:All skin types
- Finish:Natural
- Long-lasting:Grip your makeup
- Pore Minimizing:Non-comedogenic
9.6

Exceptional

Our Rating

8.7
Fashion

8.7
For Gentle skin

8.4
Aroma
4

MAYBELLINE
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

38% Off
Main highlights

24 Hour Makeup Hold
Grippy Serum Primer locks makeup for up to 24 hours with its unique Serum-To-Grip technology.

Ideal for All Skin Types
This water-based primer is suitable for all skin types, including sensitive skin, ensuring a smooth application.

Hydration and No White Cast
Customers praise its hydrating properties and the fact it leaves no white cast or greasy feel.
Key specs
- Texture:Fresh serum texture
- Skin Type:All, including sensitive
- Finish:Sticky feel
- Long-lasting:Up to 24H
- Pore Minimizing:N/A
9.4

Excellent

Our Rating
5

e.l.f.
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
Main highlights

Hydrating and Brightening Formula
Infused with niacinamide, this primer hydrates and brightens skin for a smooth, dewy finish.

Ideal for Long-Lasting Makeup
Perfect for all skin tones, grips makeup to ensure long-lasting wear.

Praised for Sticky Grip
Customers love its sticky texture that keeps makeup in place all day.
Key specs
- Texture:Sticky gel-based
- Skin Type:All skin tones
- Finish:Dewy, glowing
- Long-lasting:Yes
- Pore Minimizing:N/A
9.3

Excellent

Our Rating
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6

Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Instantly Smooths and Blurs Fine Lines and Pores | Vitamins A + E, 0.34 Fl Oz
Main highlights

Smooth and Even Application
Creates a smooth, even surface for flawless makeup application and minimizes pores.

Ideal for Special Occasions
Perfect for weddings and events, ensuring long-lasting, touch-up-free wear.

Consistently Praised Performance
Highly regarded for its ability to enhance makeup longevity and appearance.
Key specs
- Texture:Silky, lightweight
- Skin Type:N/A
- Finish:Smooth, even surface
- Long-lasting:N/A
- Pore Minimizing:Minimize the look of pores
9.1

Excellent

Our Rating
7

e.l.f.
e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

11% Off
Main highlights

Hydrating Formula with Vitamins
Infused with grape and vitamins A, C, & E, it hydrates and boosts complexion.

Perfect for Long-Lasting Makeup
Transforms your face into a flawless, smooth canvas for all-day wear.

Highly Praised for Smooth Finish
Customers love its ability to minimize pores and control shine.
Key specs
- Texture:Smooth canvas
- Skin Type:Acne-prone, combination, oily
- Finish:Satin
- Long-lasting:Yes
- Pore Minimizing:N/A
9.0

Excellent

Our Rating

9.1
For Gentle skin

8.7
Moisturizing

8.4
Fashion
8

ITK Skincare

ITK Hydrating Glow Roller Face Serum with Niacinamide and Peptides, Preps Skin for Makeup and Depuffs for Dewy Skin
8.9

Very Good

Our Rating
9

MAYBELLINE
Maybelline Master Prime Face Primer Makeup Base, 1 Fl Oz
Main highlights

Preps for Makeup Application
Facestudio Master Prime Makeup Primer blurs skin concerns and refines the look and feel of skin for a smooth makeup application.

Perfect for Oily Skin
This primer is ideal for oily skin types, providing a colorless base that doesn't compete with foundation and helps makeup stay put.

Smooth and Moisturizing
Customers appreciate that the primer is lightweight, moisturizing, and helps makeup stay on all day without a greasy feel.
8.8

Very Good

Our Rating

9.5
Sheerness

9.3
Simple to use

9.1
Fashion
10

Rust-Oleum
Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray, 12 oz, Gray
Main highlights

Filler and Sandable Primer Benefits
Suitable for wood, metal, and fiberglass, this 2-in-1 oil-based primer provides rust resistance, superior adhesion, and a smooth finish after sanding.

Ideal Use Cases for Automotive and 3D Prints
Perfect for automotive projects, 3D prints, and DIY tasks, it fills minor imperfections, dries quickly, and is easy to sand for a flawless finish.

Customer Praised Feature: Easy Sanding
Customers consistently praise its thick application, ability to fill scratches and imperfections, and ease of sanding for a smooth final result.
Key specs
- coverage:35 square feet
- item form:Liquid
- size:12 Ounce Pack of 1
- color:Gray
- paint:Spray
8.7

Very Good

Our Rating

9.5
materials Quality

9.1
lasts a long time

8.9
Simple to use

10 Best primers of 2025

1

Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer, 1.76 oz

How do we rank?

How do we rank?

Analyzing top stores

2

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

9.5

9.5

8.9

3

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

8.7

8.7

8.4

4

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

5

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

6

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Instantly Smooths and Blurs Fine Lines and Pores | Vitamins A + E, 0.34 Fl Oz

7

e.l.f. Hydrating Face Primer, Makeup Primer For Flawless, Smooth Skin & Long-Lasting Makeup, Fills In Pores & Fine Lines, Vegan & Cruelty-free, Small

9.1

8.7

8.4

8

ITK Hydrating Glow Roller Face Serum with Niacinamide and Peptides, Preps Skin for Makeup and Depuffs for Dewy Skin

9

Maybelline Master Prime Face Primer Makeup Base, 1 Fl Oz

9.5

9.3

9.1

10

Rust-Oleum 260510 Stops Rust Automotive 2-in-1 Filler & Sandable Primer Spray, 12 oz, Gray

9.5

9.1

8.9

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