10 Best primers of 2025

Save up to 61% off

Best Choice

1

Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

15% Off
Main highlights

Key Features and Benefits
Instantly smooths skin, blurs pores/fine lines, primes for makeup, and protects from pollutants. Vegan, cruelty-free, suitable for all skin types.

Ideal Use Cases
Perfect for daily use beneath makeup, in polluted areas, or whenever a flawless, protected complexion is desired.

Customer Reviews Highlight
Most praised for its effective smoothing and priming ability, making makeup application flawless and lasting longer.
9.8

Exceptional

Our Rating

9.5
Fashion

9.5
Sheerness

8.9
worth the money
How do we rank?

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Value for Money

2

NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum & Primer, With Hyaluronic Acid

15% Off
Main highlights

Electrolyte_Infused_Primer
Lightweight, electrolyte-infused serum extends makeup wear and provides instant plump look.

Ideal_For_Combination_Skin
Perfect for combination skin; hydrates without causing breakouts.

Praised_For_Hydration
Customers love its ability to hydrate and smooth skin effectively.
9.7

Exceptional

Our Rating

9.7
Simple to use

9.3
worth the money

9.1
Moisturizing
3

e.l.f.
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Main highlights

Skin Smoothing and Gripping
Gel-based primer grips makeup, smoothing skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones.

Long-Lasting Makeup Adhesion
Praised for keeping makeup in place all day.
9.6

Exceptional

Our Rating

8.7
Fashion

8.7
For Gentle skin

8.4
Aroma
4

e.l.f.
e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes
Main highlights

Gripping and Smoothing Primer
Gel-based primer grips makeup and smooths skin for a flawless finish.

Ideal for All Skin Types
Clear, non-comedogenic formula suitable for all skin tones and types.

Praised for Hydration
Customers love its moisturizing effect, thanks to Hyaluronic Acid.
9.5

Excellent

Our Rating
5

Elizabeth Mott
Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g

20% Off
Main highlights

Matte Finish and Pore Minimization
Delivers a smooth, matte finish while minimizing pores and enhancing makeup longevity.

Ideal for Oily and Redness-Prone Skin
Perfect for controlling shine and reducing redness, suitable for oily and sensitive skin types.

Highly Praised for Redness Control
Customers commend its effectiveness in controlling redness and providing a smooth base.
9.4

Excellent

Our Rating

9.7
Simple to take off

9.5
Easy to use

9.3
Smudge proof
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6

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Primer
9.1

Excellent

Our Rating
7

LAURA GELLER NEW YORK
LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin

61% Off
Main highlights

Hydration and Primer Benefits
Combines moisturizer and primer for smooth, hydrated skin all day.

Ideal for Dry to Normal Skin
Perfect for dry to normal skin; enhances makeup application.

Lightweight Formula Praised
Customers love its lightweight, non-greasy feel and lasting effect.
9.0

Excellent

Our Rating

9.1
Fashion

8.7
Sheerness

8.2
worth the money
8

Smashbox
Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

15% Off
Main highlights

Smooth and Even Application
Creates a smooth, even surface for flawless makeup application and minimizes pores.

Ideal for Special Occasions
Perfect for weddings and events, ensuring long-lasting, touch-up-free wear.

Consistently Praised Performance
Highly regarded for its ability to enhance makeup longevity and appearance.
8.8

Very Good

Our Rating
9

MAYBELLINE
Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

15% Off
Main highlights

Blurs and Smooths
Blurs skin imperfections and smooths fine lines for a flawless finish.

Ideal for Hot Climates
Perfect for long-lasting makeup wear in hot, humid conditions.

Praised for Pore Minimization
Highly praised for minimizing pores and creating a smooth base.
8.7

Very Good

Our Rating

9.3
Sheerness

8.9
Easy to use

8.7
Fashion
10

Rimmel
Rimmel London Stay Matte - 003 - Primer, Ultra-Lightweight, Controls Shine, Doesn’t Feel Greasy, 1oz

14% Off
Main highlights

Shine Control and Lightweight Feel
The primer offers shine control for up to 8 hours without feeling greasy or heavy.

Ideal for Oily Skin
Perfect for oily skin types, especially in warm and humid climates.

Highly Praised for Makeup Longevity
Customers love its ability to keep makeup matte and long-lasting, even with oily skin.
8.4

Good

Our Rating

8.9
Easy to use

8.9
Sheerness

8.4
Aroma

10 Best primers of 2025

1

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, 1 Fl Oz

9.5

9.5

8.9

2

NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum & Primer, With Hyaluronic Acid

9.7

9.3

9.1

3

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

8.7

8.7

8.4

4

e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes

5

Elizabeth Mott Thank Me Later Face Primer - Mattifying Makeup Base Primer for Shine and Oil Control - Pore Minimizer, Hides Wrinkles and Fine Lines – Long-lasting Makeup Gripping Formula 30 g

9.7

9.5

9.3

6

Primer

7

LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin

9.1

8.7

8.2

8

Smashbox The Original Photo Finish Smooth & Blur Makeup Primer | Vitamin E + Oil Free, Travel Size, 0.34 Fl Oz

9

Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

9.3

8.9

8.7

10

Rimmel London Stay Matte - 003 - Primer, Ultra-Lightweight, Controls Shine, Doesn’t Feel Greasy, 1oz

8.9

8.9

8.4

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