10 Best ouai hair products of 2025

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OUAI
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Fine Hair - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
Main highlights

Volume and Strength Boost
Formulated with keratin and biotin, this set enhances volume and strengthens fine hair.

Ideal for Fine Hair
Perfect for those with fine, flat hair seeking volume and nourishment.

Customer Praise for Hair Health
Customers love how it improves hair texture and reduces hair loss.
9.8

Exceptional

Our Rating

8.0
Aroma

8.0
worth the money
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Based on millions of stores and reviews

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Value for Money

2

OUAI
OUAI Scalp Serum - Balancing Hair Serum with Red Clover Extract, Siberian Ginseng and Peptides for Thicker and Fuller-Looking Hair - Paraben, Phthalate and Sulfate Free Scalp Care (2 Fl Oz)
Main highlights

Hydration and Nourishment
Combines hyaluronic acid and adaptogens for deep scalp hydration.

Daily Use for Fuller Hair
Ideal for daily application to support thicker, fuller hair.

Addictive Calming Scent
Customers love the calming and earthy fragrance.
9.7

Exceptional

Our Rating

9.9
Aroma

9.3
Light weight

8.7
Moisturizing
3

OUAI
OUAI Leave In Conditioner & Heat Protectant Spray - Prime Hair for Style, Smooth Flyaways, Add Shine and Use as Detangling Spray - No Parabens, Sulfates or Phthalates (4.7 oz)
Main highlights

Multi-Tasking Conditioner and Protectant
OUAI Leave In Conditioner offers deep conditioning, heat protection, and detangling for all hair types.

Perfect for Humid Climates
Designed to smooth frizz and split ends, ideal for high-humidity environments.

Highly Praised Fragrance
Customers love the amazing scent, making hair smell fresh and inviting.
9.6

Exceptional

Our Rating

9.9
Light weight

9.1
Gentle

9.1
Moisturizing
4

OUAI
OUAI Curl Cream - Curl Defining Cream for Hydrated, Shiny Curls - Babassu and Coconut Oil, Linseed and Chia Seed Oil - Paraben, Phthalate, Sulfate and Silicone Free Curly Hair Products (8 Oz)
Main highlights

Defines Curls and Controls Frizz
OUAI Curl Crème defines curls, controls frizz, and adds shine with linseed, chia, coconut, and babassu oils.

Ideal for All Curl Types
Perfect for curly to coily hair, fine to thick, used on wet or dry hair for versatile styling.

Non-Crunchy and Great Scent
Customers love its non-crunchy feel and pleasant scent, leaving hair soft and shiny.
9.5

Excellent

Our Rating

9.1
Aroma

8.2
worth the money
5

OUAI
OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben, Phthalate & Sulfate Free (6 oz)
Main highlights

Frizz Control and Hydration
OUAI Anti Frizz Cream provides up to 72 hours of frizz control while moisturizing and hydrating hair.

Ideal for Humid Conditions
Perfect for use in humid climates or on frizz-prone hair, offering long-lasting smoothness.

Praised Scent Experience
Customers love the clean, floral scent that complements other fragrances.
9.4

Excellent

Our Rating
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6

OUAI
OUAI Hair Oil Travel Size - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben, Phthalate and Sulfate Free (0.45 oz)
Main highlights

Multitasking Oil Benefits
OUAI Hair Oil offers heat protection, frizz control, and adds shine.

Ideal for Heat Styling
Perfect for those who frequently use heat styling tools.

Silkiness and Smoothness
Customers praise its ability to make hair silky and smooth.
9.3

Excellent

Our Rating
7

OUAI
OUAI Fine to Medium Hair Treatment Masque - Hair Mask for Hair Repair, Hydration and Shine - With Shea Butter, Keratin and Panthenol - Paraben, Phthalate and Sulfate Free Hair Care (8 Fl Oz)
Main highlights

Rich and Restorative Formula
This hair masque deeply conditions, repairs split ends, and strengthens hair.

Perfect for Damaged Hair
Ideal for dry, processed, and frizzy hair needing hydration and shine.

Softness and Scent Praised
Customers love the softness and lasting pleasant scent it provides.
9.2

Excellent

Our Rating

9.1
Gentle

8.9
Aroma

8.2
worth the money
8

OUAI
OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)
Main highlights

Detoxifying_Apple_Cider_Vinegar_Shampoo
Clarifies hair by removing product buildup, dirt, and hard water residues.

Ideal_for_Weekly_Use
Perfect for weekly use to maintain clean, refreshed hair.

Highly_Praised_Clean_Feeling
Customers love the clean, soft feeling it leaves in hair.
9.0

Excellent

Our Rating

8.9
Aroma

8.2
worth the money

8.0
Moisturizing
9

OUAI
OUAI Wave Spray - Texture Spray for Hair with Coconut Oil & Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (6 fl oz)
Main highlights

Effortless Texture and Volume
OUAI Wave Spray provides texture, body, and shine for beachy waves.

Versatile Use for All Hair Types
Ideal for thick curls or fine hair, even color-treated.

Praised for Ease of Use
Customers love its user-friendly application and natural wave enhancement.
8.9

Very Good

Our Rating
10

OUAI
OUAI Air Dry Foam - Hair Mousse for Curly Hair & Beach Waves - Conditioning & Detangling With Kale and Carrot Extract - Paraben, Phthalate and Sulfate Free Curly Hair Products (4 Oz)
Main highlights

Key Features
Lightweight mousse enhances waves with protein extracts for conditioning, frizz-free, soft hair without crunchiness. Speeds up styling for effortless, beachy curls.

Ideal Use Cases
Perfect for those seeking quick styling solutions. Ideal for achieving air-dried waves without the hassle of braids or clips, ensuring smooth, touchable hair.

Customer Reviews
Users love its ability to deliver soft, frizz-controlled waves effortlessly. Praised for its nourishing formula and leaving hair soft, not crunchy.
8.8

Very Good

Our Rating

8.0
Aroma

8.0
Moisturizing

8.0
worth the money

10 Best ouai hair products of 2025

1

OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Fine Hair - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)

8.0

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

OUAI Scalp Serum - Balancing Hair Serum with Red Clover Extract, Siberian Ginseng and Peptides for Thicker and Fuller-Looking Hair - Paraben, Phthalate and Sulfate Free Scalp Care (2 Fl Oz)

9.9

9.3

8.7

3

OUAI Leave In Conditioner & Heat Protectant Spray - Prime Hair for Style, Smooth Flyaways, Add Shine and Use as Detangling Spray - No Parabens, Sulfates or Phthalates (4.7 oz)

9.9

9.1

9.1

4

OUAI Curl Cream - Curl Defining Cream for Hydrated, Shiny Curls - Babassu and Coconut Oil, Linseed and Chia Seed Oil - Paraben, Phthalate, Sulfate and Silicone Free Curly Hair Products (8 Oz)

9.1

8.2

5

OUAI Anti Frizz Cream - Moisturizing Hair Cream with Frizz Control & Heat Protection - Provides Lasting Hydration with Jackfruit & Beetroot Extract - Paraben, Phthalate & Sulfate Free (6 oz)

6

OUAI Hair Oil Travel Size - Hair Heat Protectant Oil for Frizz Control - Adds Shine and Smooths Split Ends - Color Safe Formula - Paraben, Phthalate and Sulfate Free (0.45 oz)

7

OUAI Fine to Medium Hair Treatment Masque - Hair Mask for Hair Repair, Hydration and Shine - With Shea Butter, Keratin and Panthenol - Paraben, Phthalate and Sulfate Free Hair Care (8 Fl Oz)

9.1

8.9

8.2

8

OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)

8.9

8.2

8.0

9

OUAI Wave Spray - Texture Spray for Hair with Coconut Oil & Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (6 fl oz)

10

OUAI Air Dry Foam - Hair Mousse for Curly Hair & Beach Waves - Conditioning & Detangling With Kale and Carrot Extract - Paraben, Phthalate and Sulfate Free Curly Hair Products (4 Oz)

8.0

8.0

8.0

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