Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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10 Best new toys of 2025
Save up to 53% off
Best Choice1
Fisher-PriceFisher-Price Baby Toy Soothe 'n Snuggle Otter Portable Plush Sound Machine with Music Lights & Breathing Motion for Newborns 0+ Months
13% Off9.8Exceptional
Our Rating
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Analyzing top stores
Value for Money2
BITZEEBitzee, Magicals with 20 Interactive Characters Inside, Reacts to Touch, Digital Pet Kids Toys for Ages 5 and up
9.7Exceptional
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WHAT DO YOU MEME?Silly Poopy's Hide & Seek by Relatable, The Talking, Singing, Rainbow Hide & Seek Toy, Fun Learning Toys for Toddlers, Interactive Toddler Toys, Hide and Seek Games, Includes 1 Toy & 2 AA Batteries
19% Off9.6Exceptional
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4
SchyllingSchylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5" Tall - Colors May Vary (Pack of 1)
9.5Excellent
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5
TOMYTOMY Pop Up Super Mario Board Game - Family and Preschool Games for Family Game Night - Kids Activities and Super Mario Toys - Girls and Boys Games - 2-4 Players - Ages 4 Years and Up
9.4Excellent
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See Today’s Deals & Prices
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SCRUFFALUVSSCRUFFALUVS Pet Scruffs Pink - Mystery Plush Toy, 7.5" Tall - Wash to Reveal 1 of 3 Rescue Pets: Puppy, Bunny, or Kitty - Includes 8.7" Deluxe Pet Carrier - Styles May Vary
9.3Excellent
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7
BarbieBarbie Gymnastics Doll & Accessories, Playset with Blonde Fashion Doll, C-Clip for Flipping Action, Balance Beam, Warm-Up Suit & More
53% Off9.2Excellent
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8
FingerlingsFingerlings 2023 NEW Interactive Baby Monkey Reacts to Touch – 70+ Sounds & Reactions – Leo (Blue)
9.1Excellent
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9
Treasure XTreasure X Mega Alien Dissection with 35 Plus Surprises Inside | Dissect The 12" Tall Alien | Rescue The 4 Alien Treasure Hunters | Discover Alien Weapons, Stickers, Plus 4 Alien Treasures
20% Off9.0Excellent
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10
VTechVTech Bluey Bluey's Keytar
Key specs-
size:1.57 x 13.82 x 5.51 inches
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power source:2 AA batteries
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age range:3-6 years
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educational objective:Make music
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theme:Bluey theme
8.8Very Good
Our Rating
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