Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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10 Best new in beauties of 2025
Save up to 31% off
Best Choice1
gestaltenThe New Beauty: A Modern Look at Beauty, Culture, and Fashion
31% Off9.9Exceptional
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Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you
Careful review Our team ensures quality, value, and fit based on real user feedback
Trusted insights AI and human analysis guide your decisions, reflecting real user prioritiesReal users impact
Thousands of users trust our site daily
- Based on millions of stores and reviews
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Analyzing top stores
Value for Money2
KAHIKAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
9.6Exceptional
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3
W.M. KiplingerNew Beauty Magazine (Summer Fall 2025 Issue) Eva Mendes
9.5Excellent
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4
COVERGIRLCOVERGIRL Outlast, 10 Sugey Girl, Lipstain, Smooth Application, Precise Pen-Like Tip, Transfer-Proof, Satin Stained Finish, Vegan Formula, 0.06oz
25% OffKey specs-
Color:High-impact lip color
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Ingredients:Plant-based acacia tree extract
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Finish:Satin lip stain
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Application:1 swipe, precise applicator
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Long-lasting:Lasting for hours
9.3Excellent
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5
REVLONREVLON Super Lustrous Glass Shine Balm, Hydrating Tinted Lipstick, Sheer, Glossy Shiny Finish, 002 Pink Flip, 0.11 oz
Key specs-
Formulation:Hyaluronic Acid, Aloe, Rose Quartz
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Color:10 glassy shades
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Coverage:Sheer
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Moisturizing:41% more moisture
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Finish:Glassy, high-shine
9.0Excellent
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6
NYX PROFESSIONAL MAKEUPNYX PROFESSIONAL MAKEUP Butter Gloss Bling Lip Gloss, Non Sticky and Shiny Vegan Lip Makeup - Bring The Bling
8.8Very Good
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7
medicubemedicube PDRN Pink Niacinamide Milky Toner for Hydrating, Moisturizing, Soothing, Ceramide, Peptide, Glass Glow Skin, Korean Skincare | 150ml 5.07 fl. Oz.
8.7Very Good
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8
e.l.f.e.l.f. Glow Reviver Melting Lip Balm, Hydrating Tinted Lip Balm For A Glossy Finish & Soft, Supple Lips, Vegan & Cruelty-Free, Yummy Gummy
8.6Very Good
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9
OlayOlay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Hydration, 5+ Ingredient Serum Complex for Bright Even Firm Luminous Skin, 18.5 fl oz
Key specs-
Skin Benefits:Hydrates, Firms, Smooths
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Size:2.86 x 2.86 x 9.32 inches
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Formulation:Dermatologist-tested, phthalate-free
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Ingredients:Niacinamide, BHA, Collagen Peptide
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Packaging:1.25 Pounds
8.5Good
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10
e.l.f.e.l.f. Glow Reviver Lip Oil, Nourishing and Hydrating with High-Shine Glimmer Finish & Sheer Wash Of Color, Minty Scent, Non-Sticky, Vegan & Cruelty-free, Candy Coded
8.4Good
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