10 Best natural shampoos of 2025

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PURA D'OR
PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, Hair Thickening Product, Women & Men
Main highlights

Clinically Tested Formula
The shampoo and conditioner set is clinically tested to reduce thinning hair and promote strength and volume with 17 DHT blockers.

Ideal for Thinning Hair
Best for individuals experiencing hair thinning or seeking added volume and strength, suitable for both men and women.

Natural Earthy Scent
Customers frequently praise the delightful natural, earthy scent that leaves hair smelling fresh and clean.
9.8

Exceptional

Our Rating

8.4
Gentle

8.2
Moisturizing

8.0
quality of ingredients
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

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Based on millions of stores and reviews

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Value for Money

2

PURA D'OR
PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair
Main highlights

Natural Ingredients and Hair Fortification
Blends Biotin, Pumpkin Seed, and Black Cumin Seed Oil to reduce hair thinning and enhance volume.

Daily Use for All Hair Types
Gentle formula suitable for color-treated and damaged hair, ideal for everyday use.

Customer Praise for Hair Thickness
Users consistently highlight noticeable hair thickness and fullness after use.
9.7

Exceptional

Our Rating

8.4
quality of ingredients

8.0
Aroma

8.0
Hair quality
3

Native
Native Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Type Color & Treated From Fine to Dry Damaged, Sulfate & Dye Free - Cucumber & Mint, 16.5 fl oz each (2 pack)
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Naturally Derived Ingredients
Contains 10 simple, clean ingredients for healthy hair.

Versatile Use for All Hair Types
Ideal for fine, dry, damaged, colored, and treated hair.

Praised for Pleasant Scent
Customers love the refreshing cucumber and mint fragrance.
9.6

Exceptional

Our Rating
4

SheaMoisture
SheaMoisture Intensive Hydration Shampoo for Dry, Damaged Hair Manuka Honey and Mafura Oil Sulfate-Free 13 oz

10% Off
Main highlights

Intense Moisture Infusion
This sulfate-free shampoo cleanses while infusing hair with intense moisture using Manuka Honey and Mafura Oil.

Ideal for Dry, Damaged Hair
Perfect for revitalizing dry, damaged hair, leaving it soft and manageable.

Praised for Moisturizing Effect
Customers love its ability to hydrate without weighing down curls.
9.3

Excellent

Our Rating

8.7
Gentle

8.7
Moisturizing

8.7
Aroma
5

RENPURE
Renpure Plant Based Coconut and Vitamin E Moisturize and Replenish Shampoo - Ideal for Lifeless Hair - Leaves Hair Silky and Smooth - Rids Hair of Grime - Recyclable, Pump Bottle Design - 24 fl oz
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Nourishing Shampoo with Coconut and Vitamin E
This shampoo cleanses, nourishes, and revitalizes lifeless hair, leaving it silky and smooth.

Ideal for Dry or Lifeless Hair
Perfect for those needing moisture and replenishment without residue.

Praised for Moisturizing and Clarifying
Customers love its ability to moisturize and clarify without leaving residue.
9.1

Excellent

Our Rating

8.9
worth the money

8.4
Moisturizing

8.0
Gentle
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6

Avalon Organics
Avalon Organics Scalp Treatment Tea Tree Shampoo, Encourages Scalp Well-Being and Leaves Hair Soft, 32 Fluid Ounces
Main highlights

Key Features
No GMOs, parabens, harsh chemicals, or synthetic colors; cruelty-free and Leaping Bunny certified; perfect for eco-conscious consumers.

Ideal Use Cases
Great for anyone seeking a natural, organic beauty regimen that respects animal welfare and minimizes environmental impact.

Customer Praise
Most reviews highlight its effectiveness without irritation, praising its purity and ethical manufacturing.
9.0

Excellent

Our Rating

8.0
worth the money

8.0
Aroma

8.0
Gentle
7

Avalon Organics
Avalon Organics Clarifying Lemon Shampoo, Removes Buildup to Restore Brightness and Shine, 11 Fluid Ounces
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Certified Organic Formula
Made with plant-based botanicals and essential oils, free from GMOs and harsh chemicals.

Ideal for Oily Hair
Perfect for cleansing and revitalizing hair, removing excess oils and buildup.

Praised for Shine Enhancement
Highly rated by users for bringing out brilliant shine, even in dull or damaged hair.
8.9

Very Good

Our Rating

9.1
Aroma

8.0
worth the money
8

ATTITUDE
ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Grapeseed Oil and Olive Leaves, 32 Fl Oz
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Natural Ingredients and EWG Verified
Formulated with 97.9% naturally sourced ingredients and EWG VERIFIED for safety and transparency.

Ideal for Dry and Damaged Hair
Perfect for revitalizing dry and damaged hair with nourishing grapeseed oil and olive leaves.

Praised for Clean Ingredients
Customers love its clean ingredients, pleasant scent, and effectiveness on hair.
8.7

Very Good

Our Rating

8.0
Aroma

8.0
Moisturizing

8.0
worth the money
9

Botanic Hearth
Botanic Hearth Tea Tree Shampoo, Vitamin C, Peppermint, Lavender and Rosemary Oil, Fights Dandruff and Dry Scalp, 16 fl oz
Main highlights

Soothes and Hydrates Hair
Botanic Hearth Tea Tree Shampoo calms itchy scalp and hydrates hair with natural oils.

Ideal for Dandruff Control
Perfect for those seeking relief from dandruff and dry scalp issues.

Praised for Pleasant Scent
Customers love the refreshing and invigorating scent of the shampoo.
8.6

Very Good

Our Rating

9.3
Gentle

8.0
Aroma

8.0
Sheerness
10

Natural sant
NATURAL SANT - Onion Biotin and Rosemary Shampoo & Treatment Set for Stronger, Thicker and Longer Hair - Soft and Shine, Hair Loss and Thinning Hair, Growth Shampoo, Paraben Free, Silicone Free
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Natural Ingredients and Benefits
Made with onion, rosemary, and biotin to promote hair growth and prevent hair loss.

Perfect for Hair Loss and Thinning
Ideal for those experiencing hair thinning or postpartum hair loss, offering a natural solution.

Praised for Hair Texture Improvement
Customers love the immediate improvement in hair texture and reduced hair fall.
8.4

Good

Our Rating

10 Best natural shampoos of 2025

1

PURA D'OR Anti-Thinning Biotin Shampoo & Deep Moisturizing Conditioner Original Gold Label Set (16oz x2) Natural Earthy Scent, CLINICALLY TESTED Effective Results, Hair Thickening Product, Women & Men

8.4

8.2

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

PURA D'OR 16 Oz Original Gold Label Anti-Thinning Biotin Shampoo Natural Earthy Scent, CLINICALLY TESTED Effective Results, Herbal Hair Thickening Products, 3-1 Wash, Women & Men, Color Treated Hair

8.4

8.0

8.0

3

Native Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Type Color & Treated From Fine to Dry Damaged, Sulfate & Dye Free - Cucumber & Mint, 16.5 fl oz each (2 pack)

4

SheaMoisture Intensive Hydration Shampoo for Dry, Damaged Hair Manuka Honey and Mafura Oil Sulfate-Free 13 oz

8.7

8.7

8.7

5

Renpure Plant Based Coconut and Vitamin E Moisturize and Replenish Shampoo - Ideal for Lifeless Hair - Leaves Hair Silky and Smooth - Rids Hair of Grime - Recyclable, Pump Bottle Design - 24 fl oz

8.9

8.4

8.0

6

Avalon Organics Scalp Treatment Tea Tree Shampoo, Encourages Scalp Well-Being and Leaves Hair Soft, 32 Fluid Ounces

8.0

8.0

8.0

7

Avalon Organics Clarifying Lemon Shampoo, Removes Buildup to Restore Brightness and Shine, 11 Fluid Ounces

9.1

8.0

8

ATTITUDE Nourishing Hair Shampoo, EWG Verified, For Dry and Damaged Hair, Naturally Derived Ingredients, Vegan and Plant Based, Grapeseed Oil and Olive Leaves, 32 Fl Oz

8.0

8.0

8.0

9

Botanic Hearth Tea Tree Shampoo, Vitamin C, Peppermint, Lavender and Rosemary Oil, Fights Dandruff and Dry Scalp, 16 fl oz

9.3

8.0

8.0

10

NATURAL SANT - Onion Biotin and Rosemary Shampoo & Treatment Set for Stronger, Thicker and Longer Hair - Soft and Shine, Hair Loss and Thinning Hair, Growth Shampoo, Paraben Free, Silicone Free

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