10 Best natural shampoos of 2025

Save up to 47% off

Best Choice

1

OUAI
OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)
Main highlights

Detoxifying_Apple_Cider_Vinegar_Shampoo
Clarifies hair by removing product buildup, dirt, and hard water residues.

Ideal_for_Weekly_Use
Perfect for weekly use to maintain clean, refreshed hair.

Highly_Praised_Clean_Feeling
Customers love the clean, soft feeling it leaves in hair.
Key specs
- Formula:Apple Cider Vinegar Shampoo
- Function:Clarifying, detoxifying
- Ingredients:Apple cider vinegar, chelating agents
- Sulfate Free:Yes
- Hair Type:All hair types
9.7

Exceptional

Our Rating

8.9
Aroma

8.2
worth the money

8.0
Moisturizing
How do we rank?

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Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Routine Wellness

Routine Wellness Anti-Thinning Shampoo for Thinning Hair - Biotin DHT Blocker Women & Men - Color Safe Shampoo for Hair Loss & Healthy Hair - Citrus Bloom & Mint Leaf 14oz
9.6

Exceptional

Our Rating
3

Mielle Organics
Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)
Main highlights

Biotin Infusion for Stronger Hair
Infused with biotin, this shampoo nourishes and strengthens weak, brittle hair while providing intense moisture for all hair types.

Ideal for Thinning and Fine Hair
Perfect for those with thinning or fine hair seeking volume and strength without weighing hair down.

Mild Scent and Great Lather
Praised for its mild scent and excellent lather, enhancing the overall washing experience.
9.4

Excellent

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
worth the money
4

Aveeno Baby
Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula For Sensitive Hair & Skin, Lightly Scented, 33 fl. oz

24% Off
Main highlights

Gentle Nourishment with Oat Extract
33-fluid ounce bottle with natural oat extract for nourishing and cleansing delicate baby skin and hair.

Ideal for Sensitive Skin and Hair
Perfect for daily use on sensitive baby skin and hair, ensuring softness and smoothness.

Praised for Safety and Scent
Loved by parents for its gentle formula and fresh scent, making it a popular choice.
9.3

Excellent

Our Rating

9.5
Simple to use

9.5
Moisturizing

9.3
For Gentle skin
5

GirlyMan

Natural Non Toxic Shampoo-Made with Olive Oil, Argan Oil, & Biotin, No Artificial Fragrance, Nourishing Ingredients, For All Hair Types, Family Owned (Unscented)
9.0

Excellent

Our Rating
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6

Avalon Organics
Avalon Organics Therapy Biotin B-Complex Thickening Shampoo, 32 oz

11% Off
Main highlights

Organic and Nourishing Formula
Certified organic, plant-based ingredients nourish and cleanse hair.

Ideal for Thinning Hair
Perfect for individuals seeking to reduce hair thinning.

Effective Volume Building
Praised for noticeably increasing hair thickness and volume.
8.7

Very Good

Our Rating

8.0
Aroma

8.0
Gentle

8.0
Sound level
7

SheaMoisture
SheaMoisture Strengthen and Restore Shampoo 100% Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 oz

47% Off
Main highlights

Sulfate-Free Moisturizing Formula
Shea Moisture Jamaican Black Castor Oil Shampoo is sulfate-free, nourishing hair with moisture while removing buildup.

Ideal for Damaged and Processed Hair
Perfect for color-treated, heat-styled, or chemically processed hair, providing gentle cleansing and strengthening.

Natural Ingredients Praised by Users
Customers love its natural formulation, pleasant smell, and effectiveness in maintaining hair health.
8.6

Very Good

Our Rating

8.9
Gentle

8.9
worth the money

8.9
Moisturizing
8

CeraVe

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

18% Off
8.4

Good

Our Rating
9

RENPURE
Renpure Plant Based Tea Tree and Rosemary Refresh and Rebalance Shampoo - Soothes Dry Scalp - Delivers Moisture and Shine - Rids Hair of Grime - Dye Free - Recyclable, Pump Bottle Design - 24 fl oz

32% Off
Main highlights

Invigorating Scalp Cleanser
Wash away impurities with a foaming agent that stimulates hair follicles.

Ideal for Dry Scalp Relief
Perfect for those seeking moisture and reduced dryness or itching.

Praised for Moisture and Shine
Customers love the enhanced moisture and silky, smooth hair texture.
8.3

Good

Our Rating
10

Native
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Main highlights

Naturally Derived Ingredients
Contains only 10 simple ingredients for healthy, vibrant hair.

Ideal for All Hair Types
Perfect for fine, dry, damaged, colored, and treated hair.

Praised for Clean Ingredients
Customers love its simple, clean ingredients and effective performance.
Key specs
- Hydration:Restoring moisture
- Volume:Full-bodied hair
- Sulfate Free:Free of sulfated surfactants
- Conditioning:Almond & Shea Butter
- Nourishing:Naturally derived ingredients
8.2

Good

Our Rating

9.7
Aroma

9.3
Gentle

9.3
Moisturizing

10 Best natural shampoos of 2025

1

OUAI Detox Shampoo - Clarifying Shampoo for Build Up, Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care (10 oz)

8.9

8.2

8.0

How do we rank?

How do we rank?

Analyzing top stores

2

Routine Wellness Anti-Thinning Shampoo for Thinning Hair - Biotin DHT Blocker Women & Men - Color Safe Shampoo for Hair Loss & Healthy Hair - Citrus Bloom & Mint Leaf 14oz

3

Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)

9.1

8.9

8.9

4

Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo with Natural Oat Extract, Hypoallergenic, Tear-Free & Paraben-Free Formula For Sensitive Hair & Skin, Lightly Scented, 33 fl. oz

9.5

9.5

9.3

5

Natural Non Toxic Shampoo-Made with Olive Oil, Argan Oil, & Biotin, No Artificial Fragrance, Nourishing Ingredients, For All Hair Types, Family Owned (Unscented)

6

Avalon Organics Therapy Biotin B-Complex Thickening Shampoo, 32 oz

8.0

8.0

8.0

7

SheaMoisture Strengthen and Restore Shampoo 100% Pure Jamaican Black Castor Oil for Damaged Hair To Cleanse and Nourish Hair 13 oz

8.9

8.9

8.9

8

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

9

Renpure Plant Based Tea Tree and Rosemary Refresh and Rebalance Shampoo - Soothes Dry Scalp - Delivers Moisture and Shine - Rids Hair of Grime - Dye Free - Recyclable, Pump Bottle Design - 24 fl oz

10

Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)

9.7

9.3

9.3

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