September 14, 2025

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10 Best natural makeups of 2025

Save up to 36% off

Best Choice

1

ILIA
ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.8

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
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Careful review Our team ensures quality, value, and fit based on real user feedback

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Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

Honest Beauty
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz
Main highlights

Ultimate Length and Volume
Award-winning double-sided mascara and lash primer for extreme length and volume.

Ideal for Sensitive Eyes
Perfect for users seeking a clean, non-irritating mascara.

No Smudging or Flaking
Customers praise the mascara's ability to stay put all day.
9.7

Exceptional

Our Rating

8.9
Simple to take off

8.2
Simple to use

8.0
worth the money
3

Catrice
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
Main highlights

Hydrating Brightening Formula
Contains hyaluronic acid and shea butter for nourished, radiant skin.

Perfect for Mature Skin
Ideal for those with dry, wrinkled, or creased skin.

Highly Praised Sheer Coverage
Customers love its ability to subtly brighten without settling.
Key specs
- Ingredients:Hyaluronic acid, shea butter
- Coverage:Medium
- Finish:Natural & radiant
- Application:Fingers, sponge, brush
- Shades:Light pink
9.6

Exceptional

Our Rating

9.3
worth the money

9.3
Easy to use

9.1
Moisturizing
4

L'Oreal Paris
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 902 Light

34% Off
Main highlights

Instant Hydration and Glow
Lumi Glotion provides all-day hydration and a natural glow, enhancing skin's radiance with glycerin and shea butter infusion.

Versatile Usage for All Skin Tones
Ideal for all skin tones, use alone or under makeup for a luminous effect, available in four adaptable shades.

Praised for Natural Finish
Customers love its natural, subtle glow, making it a perfect no-makeup look enhancer.
9.5

Excellent

Our Rating

9.3
worth the money

9.3
Light weight

9.1
Sheerness
5

e.l.f.
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glimmering Guava, 0.17 Oz
Main highlights

Versatile Multi-Use Stick
The e.l.f. Monochromatic Multi Stick is a cream-to-powder stick for eyes, lips, and cheeks with blendable, smooth, and nourishing formula.

Perfect for Natural Look
Ideal for those seeking a natural, healthy glow with easy application and portable size, suitable for dry skin and on-the-go touch-ups.

Highly Blendable and Buildable
Customers love its blendability and buildable coverage, providing a natural, radiant finish without being greasy or heavy.
Key specs
- Skin Type:All types
- Application Method:Stick
- Hydration:Vitamin E moisture boost
- Color Range:Monochromatic
- Long Lasting:Highly blendable
9.4

Excellent

Our Rating

9.9
movability

9.7
Simple to use

8.7
Powerful blending
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6

Burt's Bees
Burt’s Bees 100% Natural Nourishing Mascara, Black Brown - 0.4 Ounce
Main highlights

Natural_Ingredients_and_Safe_Formulation
100% natural mascara with jojoba oil and glycerin, safe for sensitive eyes.

Ideal_for_Natural_Look_and_Everyday_Wear
Perfect for those seeking a natural, clump-free look with long-lasting definition.

Praised_for_Gentle_Effect_on_Eyes
Most customers appreciate its gentle formula that doesn't irritate eyes.
9.2

Excellent

Our Rating

8.9
Simple to take off

8.9
Simple to clean

8.0
worth the money
7

BS-MALL
BS-MALL Makeup Brush Set 11Pcs Bamboo Synthetic Kabuki Brush Set Foundation Powder Blending Concealer Eye shadows Blush Cosmetics Brushes with Organizer Bag & Makeup Sponge

36% Off
Main highlights

Versatile 11-Piece Set
Includes foundation, powder, blending, concealer, eye shadows, blush brushes, and a makeup sponge.

Perfect for Travel
Compact bamboo handles and organizer bag make it ideal for on-the-go use.

Soft Yet Durable Bristles
Customers praise the high-quality synthetic bristles that are soft but firm and do not shed.
9.1

Excellent

Our Rating

9.7
Gentle

9.3
Simple to use

9.1
lasts a long time
8

Honest Beauty

Honest Beauty Moisturizing Vegan Tinted Lip Balm | Antioxidant-rich Acai Extracts + Avocado Oil | Paraben Free + Cruelty Free | Summer Melon
9.0

Excellent

Our Rating

9.1
Sheerness

8.4
Moisturizing

8.0
worth the money
9

essence
essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free
Main highlights

Intense Volume and Definition
Delivers intense volume, length, and definition for standout lashes.

Ideal for Everyday Wear
Perfect for those seeking a natural yet enhanced lash look.

Budget-Friendly Favorite
Praised for its affordability and comparable quality to high-end mascaras.
8.9

Very Good

Our Rating
10

e.l.f.
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz

20% Off
Main highlights

Dual-Sided Design for Versatile Use
The pencil features a precise tip and spoolie for shaping and filling.

Ideal for Natural, Polished Brows
Perfect for creating thicker, fuller brows with a natural appearance.

Highly Praised for Smooth Application
Customers love its smooth application and natural look.
8.8

Very Good

Our Rating

9.7
Simple to take off

9.5
Simple to use

9.1
Long life

10 Best natural makeups of 2025

1

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

9.3

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz

8.9

8.2

8.0

3

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

9.3

9.3

9.1

4

L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 902 Light

9.3

9.3

9.1

5

e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glimmering Guava, 0.17 Oz

9.9

9.7

8.7

6

Burt’s Bees 100% Natural Nourishing Mascara, Black Brown - 0.4 Ounce

8.9

8.9

8.0

7

BS-MALL Makeup Brush Set 11Pcs Bamboo Synthetic Kabuki Brush Set Foundation Powder Blending Concealer Eye shadows Blush Cosmetics Brushes with Organizer Bag & Makeup Sponge

9.7

9.3

9.1

8

Honest Beauty Moisturizing Vegan Tinted Lip Balm | Antioxidant-rich Acai Extracts + Avocado Oil | Paraben Free + Cruelty Free | Summer Melon

9.1

8.4

8.0

9

essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free

10

e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz

9.7

9.5

9.1

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