Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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10 Best makeup brands of 2025
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Best Choice1
Clicked 322 times in the last monthLAURA GELLER NEW YORKLAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
25% OffKey specs-
Color Range:Neutral tones
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Dimensions:7.17 x 6.16 x 1.26 inches
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Finish:Silky powder
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Texture:Highly pigmented
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Application:Dust across features
9.8Exceptional
Our Rating
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Value for Money2
URBAN DECAYUrban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Nude Shadows, Multi-Use Powder for Eye, Contour, or Brows, Ultra-Blendable Cool-Tone Neutrals, Long-lasting Wear, Travel Makeup with Mirror
9.7Exceptional
Our Rating
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3
BestLandBestLand 2 Pack 12 Colors Makeup Nude Colors Eyeshadow Palette Natural Nude Matte Shimmer Glitter Pigment Eye Shadow Pallete Set Waterproof Smokey Professional Beauty Makeup Kit (2 PCS)
23% Off9.5Excellent
Our Rating
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4
MaybellineMaybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
35% Off9.2Excellent
Our Rating
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5
e.l.f.e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
9.0Excellent
Our Rating
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6
L'Oreal ParisL'Oreal Paris Makeup Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 fl; oz.
27% OffKey specs-
Application Method:Apply before mascara
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Lash Type:Voluminous
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Nourishing Properties:Resist clumping
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Ease of Use:Lightweight eyelash primer
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Curl Duration:N/A
8.8Very Good
Our Rating
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7
e.l.f.e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
20% OffKey specs-
Skin Type:All skin types
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Pore Minimizing:Non-comedogenic
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Color Correcting:Translucent finish
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Hydration:Hyaluronic Acid
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Finish:Natural
8.7Very Good
Our Rating
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8
SHEGLAMSHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake
Key specs-
Application Method:Palette, streak-free
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Hydration:Infused with moisturizing ingredients
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Color Range:Vibrant, matte shade
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Finish:Matte
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Texture:Creamy, pigmented formula
8.4Good
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9
GeyomiAll in One Makeup Kit for Women Full Kit, 12 Colors Eyeshadow, Foundation & Primer, Lipsticks, Eyeliner, Mascara, Contour Stick, Brow Soap, Makeup Brush & Sponge, Make Up Gift Set for Women, Teens
31% OffKey specs-
Skin Type:All skin types
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Usage:Parties and travel
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Makeup Set:All In One Makeup Kit
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Product Dimensions:9.02 x 6.69 x 2.17 inches
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Finish:Clear and brilliant
8.2Good
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10
NYX PROFESSIONAL MAKEUPNYX PROFESSIONAL MAKEUP Fat Oil Lip Drip, Moisturizing Lip Oil Gloss, Vegan Tinted Formula, Up to 12 HR Hydration - Missed Call (Sheer Pink)
Key specs-
Formula:Infused with vegan squalane
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Hydration:Up to 12 hours
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Color:8 universally flattering shades
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Finish:Glossy, shiny
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Application:Non-sticky lip oil gloss
8.1Good
Our Rating
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