July 16, 2025

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10 Best makeup brands of 2025

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1

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LAURA GELLER NEW YORK
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Main highlights

Complete Makeup Palette
Includes bronzer, blush, 2 highlighters, and 3 eyeshadows for a full-face look.

Travel-Friendly Design
Ideal for on-the-go touch-ups; compact and easy to carry.

Easy Application
Praised for smooth application and natural coverage, suitable for mature skin.
9.8

Exceptional

Our Rating

8.9
Long life

8.9
Sheerness

8.7
Giftable
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

e.l.f.
e.l.f. Contour Palette, 4 Shades, Customizable, Easy to Apply, Sculpts, Shades, Brightens, Light/Medium, Infused with Vitamin E, All-Day Wear, 0.56 Oz
Main highlights

Key Features
4-shade powder palette for sculpting, shading, defining, and brightening. Infused with Vitamin E for a nourished complexion. Compact, travel-friendly design.

Ideal Use Cases
Perfect for creating contoured and highlighted looks on-the-go. Suitable for all skin tones with customizable shades. Ideal for daily wear or special occasions.

Customer Praise
Users love the versatility and skin-loving formula, highlighting its ease of blendability and long-lasting, natural finish as the most praised features.
9.7

Exceptional

Our Rating

9.3
Complimentary

9.1
worth the money

9.1
for starters
3

e.l.f.
e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz

20% Off
Main highlights

Long Lasting Matte Finish
Designed to hold makeup in place all day with a matte finish, enhancing longevity and appearance.

Versatile Application
Ideal for setting makeup, refreshing look, and prepping brushes or sponges for application.

Highly Praised All-Day Wear
Customers appreciate its ability to maintain makeup without making skin glossy, ensuring a perfect look.
9.5

Excellent

Our Rating

9.7
Sheerness

8.9
worth the money

8.9
Light weight
4

MAYBELLINE
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

35% Off
Main highlights

Volumizing_Lengthening_Benefit
Infused with bamboo extract and fibers for long, full, lightweight lashes that don't flake or smudge.

Sensitive_Eyes_Use
Ideal for sensitive eyes and contact lens wearers, thanks to ophthalmologist and allergy testing.

Smudge_Proof_Praise
Customers love its smudge-proof, long-lasting wear, even in high humidity.
9.2

Excellent

Our Rating

8.9
Smudge proof

8.7
worth the money

8.7
Sound level
5

SHEGLAM
SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake
Main highlights

Vibrant Matte Finish
Provides a natural, matte finish with vibrant color and light coverage.

Ideal for Everyday Use
Perfect for daily wear, offering a moisturizing, skin-nourishing formula.

Easy Application Praised
Customers love its smooth application and blendability with lasting color.
8.9

Very Good

Our Rating
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6

e.l.f.
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black 0.006 Oz
Main highlights

Waterproof and Long-Lasting
The e.l.f. No Budge Retractable Eyeliner offers a waterproof, smudge-proof formula for all-day wear.

Versatile Application
Ideal for lash line, waterline, or as an eyeshadow base for intense looks.

Easy Application
Customers love the smooth glide and ease of use without sharpening.
8.6

Very Good

Our Rating

8.9
Simple to use

8.4
worth the money

8.0
Sheerness
7

GMaxit
Multi-Use Makeup Blush Stick,Beauty Solid Moisturizer Stick,Waterproof Natural Nude Makeup,Tinted Solid Moisturizer Stick for Eyes Lips Cheek(1#shy pink)

12% Off
Main highlights

Fine Texture and Moisturizing
Delicate, smooth texture blends seamlessly, leaving cheeks soft and moisturized.

Versatile and Travel-Friendly
Ideal for simple makeup routines and easy touch-ups on-the-go.

User-Friendly Application
Praised for its creamy formula and easy blending with fingers.
8.4

Good

Our Rating
8

NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip, Moisturizing Lip Oil Gloss, Vegan Tinted Formula, Up to 12 HR Hydration - Missed Call (Sheer Pink)
Main highlights

Glossy and Hydrating Formula
Infused with vegan squalane, delivers 12 hours of hydration and shine.

Versatile Makeup Companion
Ideal for solo wear or layered over other lip products for added intensity.

Non-Sticky Texture
Praised for its smooth application and minimal stickiness, enhancing comfort.
8.3

Good

Our Rating

9.9
Aroma

9.7
Moisturizing

9.3
worth the money
9

MAYBELLINE
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

19% Off
Main highlights

Key Features and Benefits
Multi-use concealer erases dark circles, redness, and dullness.

Ideal Use Scenario
Perfect for under-eye coverage, blemish correction, and skin brightening.

Praised Feature
Easy application and excellent blending with consistent coverage.
8.2

Good

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Long life
10

e.l.f.
e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz

45% Off
Main highlights

Lightweight Hydrating Coverage
e.l.f. Flawless Finish Foundation offers medium-to-full coverage with a weightless feel, hydrating and improving skin tone and texture.

Ideal for All-Day Wear
Perfect for all-day wear, maintaining a semi-matte finish suitable for all skin types.

Highly Praised Blending Ability
Customers love its smooth application and natural finish, enhancing skin without emphasizing imperfections.
7.9

Good

Our Rating

8.7
Light weight

8.4
Aroma

8.2
Long life

10 Best makeup brands of 2025

1

LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly

8.9

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

e.l.f. Contour Palette, 4 Shades, Customizable, Easy to Apply, Sculpts, Shades, Brightens, Light/Medium, Infused with Vitamin E, All-Day Wear, 0.56 Oz

9.3

9.1

9.1

3

e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz

9.7

8.9

8.9

4

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

8.9

8.7

8.7

5

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

6

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black 0.006 Oz

8.9

8.4

8.0

7

Multi-Use Makeup Blush Stick,Beauty Solid Moisturizer Stick,Waterproof Natural Nude Makeup,Tinted Solid Moisturizer Stick for Eyes Lips Cheek(1#shy pink)

8

NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip, Moisturizing Lip Oil Gloss, Vegan Tinted Formula, Up to 12 HR Hydration - Missed Call (Sheer Pink)

9.9

9.7

9.3

9

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

9.3

8.9

8.9

10

e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz

8.7

8.4

8.2

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