10 Best hydrating serums of 2025

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Best Choice

1

Cocokind
Cocokind Ceramide Barrier Serum, Hydrating Serum to Reduce Dryness, All Skin Types including Sensitive Skin, Fragrance Free, Cruelty Free, 1 fl oz
Main highlights

Deep Hydration with Squalene
Squalene and beta glucan provide superior hydration, outperforming hyaluronic acid.

Ideal for Dry, Sensitive Skin
Perfect for restoring moisture and soothing sensitive, dry skin.

Praised for Hydration
Customers love its ability to hydrate and soften skin effectively.
9.8

Exceptional

Our Rating
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Value for Money

2

COSRX
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

23% Off
Main highlights

Hydrating and Rejuvenating Essence
Formulated with 96.3% Snail Secretion Filtrate to repair, hydrate, and rejuvenate skin.

Perfect for Sensitive Skin
Ideal for soothing dehydrated and damaged skin, reducing dullness and fine lines.

Praised for Texture Improvement
Customers love its ability to smooth skin texture and enhance skin glow.
Key specs
- Skin Type:Dehydrated, damaged skin
- Formulation:Lightweight essence
- Effects:Repairs, rejuvenates, hydrates
- Hyaluronic Acid:N/A
- Niacinamide:N/A
9.7

Exceptional

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
For Gentle skin
3

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
9.4

Excellent

Our Rating
4

Good Molecules
Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face
Main highlights

Deep Hydration and Radiant Skin
Experience the moisturizing power of Hyaluronic Acid for a radiant glow.

Perfect for Daily Skincare Routine
Ideal for morning and night use, ensuring supple, firm skin.

Highly Praised for Non-Greasy Formula
Customers love its smooth, non-sticky finish and compatibility with other products.
9.3

Excellent

Our Rating

9.9
Fashion

9.9
dispense easily

9.7
Simple to use
5

BYOMA
BYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane, Glycerin & Ceramides - Hydrating for Glowing, Dewy Skin - 1.01 fl. oz
Main highlights

Barrier Boosting Hydration
Combines Tri-Ceramide Complex, squalane, and glycerin for lasting hydration.

Ideal for Dry Climates
Perfect for combating dryness in arid environments.

Praised for Moisturizing
Customers love its ability to deeply moisturize and improve skin texture.
Key specs
- Skin Type:All skin types
- Formulation:Serum
- Effects:Hydrating, repairing
- Hyaluronic Acid:N/A
- Niacinamide:N/A
9.1

Excellent

Our Rating
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6

CeraVe
Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides, Hydrating Face Serum for Dry Skin, Fragrance Free, 1 Ounce

32% Off
Main highlights

Hydration and Smoothness
CeraVe Hydrating Hyaluronic Acid Serum retains moisture and smooths skin.

Ideal for Sensitive Skin
Best for dry, sensitive, acne-prone skin, and rosacea.

Praised for Lightweight Feel
Customers love its lightweight, non-greasy application.
Key specs
- Skin Type:Dry, sensitive, oily
- Formulation:Serum
- Effects:Hydrated, smoother skin
- Hyaluronic Acid:High concentration
- Niacinamide:N/A
8.8

Very Good

Our Rating

9.7
worth the money

9.3
Fashion

9.3
Aroma
7

ANUA
ANUA RICE CERAMIDE 7 HYDRATING BARRIER SERUM, Brightening, Hydrating Serum for Face, Rice, Hyaluronic Acid, Niacinamide, Fragrance-free, Non comodogenic, Glass Skin, Korean Skin Care, 50ml/1.69fl.oz.
Main highlights

Brightening and Hydrating Formula
Contains ANUA RICERA 7+ and Arbutin for brightening, with Hyaluronic Acid for hydration.

Ideal for Oily and Sensitive Skin
Controls oil with Niacinamide and Zinc, while soothing sensitive skin with gentle ingredients.

Non-Sticky Texture Praised by Users
Lightweight, non-tacky formula absorbs quickly, leaving skin smooth and fresh.
Key specs
- Skin Type:All skin types
- Formulation:Serum
- Effects:Brightening, hydrating, soothing
- Hyaluronic Acid:Contains Hyaluronic Acid
- Niacinamide:Contains 3 Niacinamide
8.7

Very Good

Our Rating
8

Neutrogena
Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum, Hydrating Face Moisturizer For Dry Skin, Oil-Free Non-Comedogenic Moisturizer, 1 FL OZ

50% Off
Main highlights

Hydrating Formula with Hyaluronic Acid
Delivers intense hydration, making skin smooth, supple, and glowing.

Ideal for Oily and Sensitive Skin
Oil-free, non-comedogenic serum perfect for oily and sensitive skin types.

Lightweight and Fast Absorbing
Praised for its lightweight texture and quick absorption without greasy feel.
Key specs
- Skin Type:All
- Formulation:Serum
- Effects:Hydration
- Hyaluronic Acid:Yes
- Niacinamide:N/A
8.4

Good

Our Rating

9.9
Light weight

9.3
worth the money

9.3
Moisturizing
9

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
8.3

Good

Our Rating
10

e.l.f.

e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free
8.2

Good

Our Rating

10 Best hydrating serums of 2025

1

Cocokind Ceramide Barrier Serum, Hydrating Serum to Reduce Dryness, All Skin Types including Sensitive Skin, Fragrance Free, Cruelty Free, 1 fl oz

How do we rank?

How do we rank?

Analyzing top stores

2

COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

9.1

8.9

8.9

3

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

4

Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face

9.9

9.9

9.7

5

BYOMA Hydrating Serum - Moisturizing Facial Serum with Squalane, Glycerin & Ceramides - Hydrating for Glowing, Dewy Skin - 1.01 fl. oz

6

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides, Hydrating Face Serum for Dry Skin, Fragrance Free, 1 Ounce

9.7

9.3

9.3

7

ANUA RICE CERAMIDE 7 HYDRATING BARRIER SERUM, Brightening, Hydrating Serum for Face, Rice, Hyaluronic Acid, Niacinamide, Fragrance-free, Non comodogenic, Glass Skin, Korean Skin Care, 50ml/1.69fl.oz.

8

Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum, Hydrating Face Moisturizer For Dry Skin, Oil-Free Non-Comedogenic Moisturizer, 1 FL OZ

9.9

9.3

9.3

9

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

10

e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Serum For A Radiant Complexion Instantly & Over Time, Made With Hyaluronic Acid, Vegan & Cruelty-Free

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