10 Best serums of 2025

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La Roche-Posay
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free
Main highlights

Hydration and Anti-Aging Benefits
Combines hyaluronic acid and vitamin B5 to hydrate and reduce signs of aging.

Ideal for Sensitive Skin
Perfect for those with sensitive skin seeking hydration without irritation.

Immediate Skin Hydration
Praised for instantly leaving skin hydrated and soft, enhancing appearance.
9.7

Exceptional

Our Rating

9.1
worth the money

9.1
Moisturizing

8.9
For Gentle skin
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Value for Money

2

ANUA
ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)
Main highlights

Powerful Ingredients for Radiant Skin
Contains 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten and even out skin tone.

Ideal for Dull and Uneven Skin
Perfect for targeting dark spots and achieving Korean glass skin.

Highly Praised for Hydration
Customers love the serum's ability to hydrate and plump the skin effectively.
9.6

Exceptional

Our Rating
3

The Ordinary

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz
9.3

Excellent

Our Rating
4

COSRX
COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

36% Off
Main highlights

Hydrating and Rejuvenating Essence
Formulated with 96.3% Snail Secretion Filtrate to repair, hydrate, and rejuvenate skin.

Perfect for Sensitive Skin
Ideal for soothing dehydrated and damaged skin, reducing dullness and fine lines.

Praised for Texture Improvement
Customers love its ability to smooth skin texture and enhance skin glow.
9.2

Excellent

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
For Gentle skin
5

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.1

Excellent

Our Rating
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6

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

14% Off
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.0

Excellent

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
7

P.CALM

P.CALM Skin Clearing Serum 30ml
8.9

Very Good

Our Rating
8

CeraVe
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

15% Off
Main highlights

Smoother and Even-Toned Skin
Encapsulated retinol for smoother, more even skin tone.

Ideal for Sensitive Skin
Gentle formula suitable for sensitive, dry, and acne-prone skin.

User-Praised Texture Improvement
Notable improvement in skin texture and pore appearance.
8.8

Very Good

Our Rating

8.9
Fashion

8.9
Aroma

8.7
worth the money
9

Eclat Skincare
Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

20% Off
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
8.7

Very Good

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
10

Good Molecules
Good Molecules Hyaluronic Acid Serum - Hydrating, Non-greasy formula to Moisturize, Plump - 1% HA, Anti-aging, Water-Based Skincare for Face
Main highlights

Deep Hydration and Radiant Skin
Experience the moisturizing power of Hyaluronic Acid for a radiant glow.

Perfect for Daily Skincare Routine
Ideal for morning and night use, ensuring supple, firm skin.

Highly Praised for Non-Greasy Formula
Customers love its smooth, non-sticky finish and compatibility with other products.
8.6

Very Good

Our Rating

9.9
Fashion

9.9
dispense easily

9.7
Simple to use

10 Best serums of 2025

1

La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free

9.1

9.1

8.9

How do we rank?

How do we rank?

Analyzing top stores

2

ANUA Niacinamide 10 + TXA 4 Serum, Hyaluronic Acid, Tranexamic acid, Vitamin B12, Facial Serum for Glass Skin, Clarifying, Radiant Complexion with Natural Color, Korean Skin Care (30ml /1.01 fl.oz)

3

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin, 1 Fl Oz

4

COSRX Snail Mucin 96% Power Repairing Essence 3.38 fl.oz 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care

9.1

8.9

8.9

5

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

6

TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

7

P.CALM Skin Clearing Serum 30ml

8

CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic

8.9

8.9

8.7

9

Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

9.3

9.1

8.7

10

Good Molecules Hyaluronic Acid Serum - Hydrating, Non-greasy formula to Moisturize, Plump - 1% HA, Anti-aging, Water-Based Skincare for Face

9.9

9.9

9.7

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