10 Best gradual tanning lotions of 2025

Save up to 20% off

Best Choice

1

Beauty by Earth
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Main highlights

Natural and Organic Ingredients
Made with organic aloe vera, shea butter, and botanical extracts for a safe, sunless tan.

Suitable for All Skin Types
Available in fair to medium and medium to dark shades, perfect for diverse skin tones.

Easy Application with No Streaks
Applies smoothly, leaving an even tan without streaks, as praised by users.
9.6

Exceptional

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.4
Aroma
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

Trusted insights AI and human analysis guide your decisions, reflecting real user priorities
Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
Value for Money

2

TAN-LUXE

TAN-LUXE The Butter - Illuminating Tanning Butter, 200ml - Cruelty & Toxin Free

20% Off
9.5

Excellent

Our Rating
3

Jergens
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

14% Off
Main highlights

Flawless Natural-Looking Tan
Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating skin.

Ideal for Fair to Medium Skin
Best suited for fair to medium skin tones seeking a sunless tan.

Streak-Free Application
Most praised for its even application without streaks or tanning marks.
Key specs
- Formula:Collagen, elastin, green tea
- Type:Gradual sunless tanning
- Color:Light bronze tan
- Duration:Within 7 days
- Finish:Natural-looking color
9.4

Excellent

Our Rating

8.9
Moisturizing

8.7
Simple to use

8.7
Sheerness
4

Bondi Sands
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz
Main highlights

Easy Application and Absorption
Bondi Sands Everyday Gradual Tanning Milk applies smoothly and absorbs quickly, leaving no sticky residue.

Ideal for Gradual Tanning
Perfect for those seeking a natural-looking tan that builds gradually with each application.

Natural Tan Appearance
Customers frequently praise its ability to provide a natural, non-orangey tan.
9.3

Excellent

Our Rating

8.7
Sheerness

8.4
Simple to use

8.4
Moisturizing
5

Tanologist
Tanologist Hydrating Daily Glow Body Lotion- Medium/Dark, Gradual Tanning Lotion, No Fake Tan Smell, Streak-Free & Natural Looking Self Tanner, Moisturizing, Vegan, 8.45 fl. oz/250 ml Tube
Main highlights

Hydration and Glow
Combines hyaluronic acid and squalane for hydrated, glowing skin.

Daily Moisturizer Use
Ideal as a daily moisturizer to build a natural tan.

Sensitive Skin Approved
Praised for being non-comedogenic and safe for sensitive skin.
Key specs
- Formula:Hyaluronic acid, squalane
- Type:Non-comedogenic
- Color:Gradual sun-kissed glow
- Duration:Gradual, daily use
- Finish:Natural looking fake tan
9.2

Excellent

Our Rating
See Today’s Deals & Prices
6

St.Tropez

St.Tropez Gradual Tan Firming Lotion, Light/ Medium Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz
9.1

Excellent

Our Rating
7

MALIBU HEMP

Malibu Hemp Golden Glow Gradual Tan Moisturizer, 18 fl oz

17% Off
8.8

Very Good

Our Rating
8

Coco & Eve

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free, Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid (6.76 fl oz)
8.7

Very Good

Our Rating
9

Jergens
Jergens Natural Glow In Shower Lotion, Self Tanner for Fair to Medium Skin Tone, Sunless Tanning Wet Skin Lotion for Gradual, Flawless Color, 7.5 Ounce (Packaging May Vary)

14% Off
Main highlights

Flawless Tan and Hydration
The Jergens Natural Glow In-shower Lotion provides a gradual, natural-looking tan while locking in moisture for soft, hydrated skin.

Ideal for Wet Skin Application
Designed for use on wet skin, apply directly after showering for a hassle-free, streak-free tanning experience.

Praised for Natural-Looking Color
Customers love the natural, streak-free color that lasts several days and does not stain fabrics.
Key specs
- Formula:Wet Skin Moisturizer
- Type:Self Tanner
- Color:Natural-looking
- Duration:Gradual
- Finish:Streak-free
8.6

Very Good

Our Rating

8.7
Moisturizing

8.2
worth the money

8.2
Sheerness
10

TAN-LUXE
Tan-Luxe The Gradual Illuminating Gradual Tan Lotion, Hydrating Oil-Lotion Hybrid Self Tanner, For Daily Use, Buildable, Natural Glow, Vegan, Cruelty-Free, Streak-Free, 3.38 fl. oz/100 ml Bottle
Main highlights

Easy Application and Gradual Color
This tanner is easy to apply and provides a gradual, natural-looking tan within 1-2 hours. Color can be deepened with additional applications.

Perfect for Maintaining Winter Glow
Ideal for those looking to maintain a healthy glow during the winter months or before trips, providing a subtle, buildable tan.

Natural Look and Long-Lasting
Customers praise its natural, non-orange color and long-lasting effect. The product is also noted for its pleasant smell and ease of use.
8.3

Good

Our Rating

9.9
Simple to use

8.7
Aroma

8.0
worth the money

10 Best gradual tanning lotions of 2025

1

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium

8.9

8.9

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

TAN-LUXE The Butter - Illuminating Tanning Butter, 200ml - Cruelty & Toxin Free

3

Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

8.9

8.7

8.7

4

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz

8.7

8.4

8.4

5

Tanologist Hydrating Daily Glow Body Lotion- Medium/Dark, Gradual Tanning Lotion, No Fake Tan Smell, Streak-Free & Natural Looking Self Tanner, Moisturizing, Vegan, 8.45 fl. oz/250 ml Tube

6

St.Tropez Gradual Tan Firming Lotion, Light/ Medium Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz

7

Malibu Hemp Golden Glow Gradual Tan Moisturizer, 18 fl oz

8

Coco & Eve Sun-kissed Gradual Tanning Lotion - Natural Sunless Moisturizing Tanner with 72H Hydration & Streak-Free, Buildable Glow. Skincare-Infused with Antioxidants and Hyaluronic Acid (6.76 fl oz)

9

Jergens Natural Glow In Shower Lotion, Self Tanner for Fair to Medium Skin Tone, Sunless Tanning Wet Skin Lotion for Gradual, Flawless Color, 7.5 Ounce (Packaging May Vary)

8.7

8.2

8.2

10

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion, Hydrating Oil-Lotion Hybrid Self Tanner, For Daily Use, Buildable, Natural Glow, Vegan, Cruelty-Free, Streak-Free, 3.38 fl. oz/100 ml Bottle

9.9

8.7

8.0

Sign up and get exclusive special deals