10 Best gradual self tanners of 2025

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Best Choice

1

+ Lux Unfiltered
+ Lux Unfiltered N°32 Gradual Self Tanner, Hydrating Self Tanning Lotion with Shea Butter & Squalane - Non-Sticky, No Transfer, Natural-Looking Tan - Vegan & Cruelty-Free Sunless Tanner - Santal
Main highlights

Key Features and Benefits
Vegan, gradual tanner with shea and cocoa butter, passion fruit oil for a bronzed glow. Santal scented, no mitt needed.

Ideal Use Cases
Perfect for year-round, mess-free application. Ideal for those seeking a hydrated, bronzed glow without sun exposure or typical self-tanner smell.

Customer Reviews Summary
Highly praised for its natural-looking tan, non-sticky formula, and luxurious Santal fragrance, making it a favorite among users.
9.6

Exceptional

Our Rating

9.3
worth the money

9.1
Moisturizing

8.9
Simple to use
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Value for Money

2

Beauty by Earth
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium
Main highlights

Natural and Organic Ingredients
Made with organic aloe vera, shea butter, and botanical extracts for a safe, sunless tan.

Suitable for All Skin Types
Available in fair to medium and medium to dark shades, perfect for diverse skin tones.

Easy Application with No Streaks
Applies smoothly, leaving an even tan without streaks, as praised by users.
9.3

Excellent

Our Rating

8.9
Easy to use

8.9
Moisturizing

8.4
Aroma
3

Jergens
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

14% Off
Main highlights

Flawless Natural-Looking Tan
Create a flawless light bronze tan with gradual, natural-looking color while nourishing and hydrating skin.

Ideal for Fair to Medium Skin
Best suited for fair to medium skin tones seeking a sunless tan.

Streak-Free Application
Most praised for its even application without streaks or tanning marks.
Key specs
- Formula:Collagen, elastin, green tea
- Type:Gradual sunless tanning
- Color:Light bronze tan
- Duration:Within 7 days
- Finish:Natural-looking color
9.2

Excellent

Our Rating

8.9
Moisturizing

8.7
Simple to use

8.7
Sheerness
4

Bondi Sands
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz
Main highlights

Easy Application and Absorption
Bondi Sands Everyday Gradual Tanning Milk applies smoothly and absorbs quickly, leaving no sticky residue.

Ideal for Gradual Tanning
Perfect for those seeking a natural-looking tan that builds gradually with each application.

Natural Tan Appearance
Customers frequently praise its ability to provide a natural, non-orangey tan.
9.1

Excellent

Our Rating

8.7
Sheerness

8.4
Simple to use

8.4
Moisturizing
5

St.Tropez

St.Tropez Gradual Tan Firming Lotion, Medium/Dark Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz
9.0

Excellent

Our Rating
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6

Tanologist
Tanologist Hydrating Gradual Tan Lotion- Medium to Dark, 8.45 fl.oz/ 250 ml Bottle

14% Off
Main highlights

Hydration and Glow
Combines hyaluronic acid and squalane for hydrated, glowing skin.

Daily Moisturizer Use
Ideal as a daily moisturizer to build a natural tan.

Sensitive Skin Approved
Praised for being non-comedogenic and safe for sensitive skin.
Key specs
- Formula:Hyaluronic acid, squalane
- Type:Non-comedogenic
- Color:Gradual sun-kissed glow
- Duration:Gradual, daily use
- Finish:Natural looking fake tan
8.9

Very Good

Our Rating
7

TAN-LUXE

TAN-LUXE The Gradual - Illuminating Gradual Tan Lotion, 250ml - Cruelty & Toxic Free

20% Off
8.6

Very Good

Our Rating
8

Bondi Sands

Bondi Sands PURE Gradual Tanning Lotion | Hydrates with Hyaluronic Acid for a Glowing Tan, Fragrance Free, Cruelty Free, Vegan | 6.76 Oz/200 mL
8.3

Good

Our Rating

8.2
Moisturizing

8.0
Aroma
9

Jergens
Jergens Natural Glow In Shower Lotion, Self Tanner for Fair to Medium Skin Tone, Sunless Tanning Wet Skin Lotion for Gradual, Flawless Color, 7.5 Ounce (Packaging May Vary)

14% Off
Main highlights

Flawless Tan and Hydration
The Jergens Natural Glow In-shower Lotion provides a gradual, natural-looking tan while locking in moisture for soft, hydrated skin.

Ideal for Wet Skin Application
Designed for use on wet skin, apply directly after showering for a hassle-free, streak-free tanning experience.

Praised for Natural-Looking Color
Customers love the natural, streak-free color that lasts several days and does not stain fabrics.
Key specs
- Formula:Wet Skin Moisturizer
- Type:Self Tanner
- Color:Natural-looking
- Duration:Gradual
- Finish:Streak-free
8.2

Good

Our Rating

8.7
Moisturizing

8.2
worth the money

8.2
Sheerness
10

Loving Tan
Loving Tan Deluxe Gradual Tan Lotion, Dark- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle- Cruelty Free, Naturally Derived DHA- 5.07 Fl Oz
Main highlights

Gradual Tan Lotion Benefits
Lightweight, enhances or extends tan up to 2 weeks, quick-drying, dermatologist tested, enriched with Shea Butter for skin nourishment.

Best Use Cases for Gradual Tan
Ideal for enhancing existing tan, building a natural-looking tan gradually, and maintaining tan with regular application.

Most Praised Feature in Reviews
Natural-looking color without streaks, minimal smell, and easy application.
Key specs
- Formula:Shea Butter base
- Type:Self tanning
- Color:Tinted color
- Duration:Up to 2 weeks
- Finish:Quick drying
8.1

Good

Our Rating

9.3
Simple to use

8.2
Aroma

8.0
Moisturizing

10 Best gradual self tanners of 2025

1

+ Lux Unfiltered N°32 Gradual Self Tanner, Hydrating Self Tanning Lotion with Shea Butter & Squalane - Non-Sticky, No Transfer, Natural-Looking Tan - Vegan & Cruelty-Free Sunless Tanner - Santal

9.3

9.1

8.9

How do we rank?

How do we rank?

Analyzing top stores

2

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium

8.9

8.9

8.4

3

Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz

8.9

8.7

8.7

4

Bondi Sands Everyday Gradual Tanning Milk | Long-lasting, Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin, 12.68 Fl Oz

8.7

8.4

8.4

5

St.Tropez Gradual Tan Firming Lotion, Medium/Dark Shade, Sun Kissed Glow Self Tan Moisturizer, 5 Skincare Benefits, Vegan, Natural & Cruelty Free, 6.7 Fl Oz

6

Tanologist Hydrating Gradual Tan Lotion- Medium to Dark, 8.45 fl.oz/ 250 ml Bottle

7

TAN-LUXE The Gradual - Illuminating Gradual Tan Lotion, 250ml - Cruelty & Toxic Free

8

Bondi Sands PURE Gradual Tanning Lotion | Hydrates with Hyaluronic Acid for a Glowing Tan, Fragrance Free, Cruelty Free, Vegan | 6.76 Oz/200 mL

8.2

8.0

9

Jergens Natural Glow In Shower Lotion, Self Tanner for Fair to Medium Skin Tone, Sunless Tanning Wet Skin Lotion for Gradual, Flawless Color, 7.5 Ounce (Packaging May Vary)

8.7

8.2

8.2

10

Loving Tan Deluxe Gradual Tan Lotion, Dark- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle- Cruelty Free, Naturally Derived DHA- 5.07 Fl Oz

9.3

8.2

8.0

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