10 Best fragrance shampoos of 2025

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Best Choice

1

Ginger Lily Farms
Ginger Lily Farms Club & Fitness Moisturizing Shampoo for All Hair Types, 100% Vegan & Cruelty-Free, Fragrance Free, 1 Gallon (128 fl oz) Refill
Main highlights

Moisturizing and Nourishing
Enriched with naturally derived botanicals, locks in moisture for soft, shiny hair.

Ideal for Sensitive Skin
Fragrance-free formula perfect for sensitive skin and fragrance allergies.

Value and Size
Economical 1-gallon refill reduces plastic waste, great for home or commercial use.
Key specs
- Function:Moisturizes, revitalizes dry hair
- Ingredients:Naturally derived botanicals
- Formula:Unscented, toxin-free
- Hair Type:All hair types
- Texture:Smooth
9.6

Exceptional

Our Rating
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Value for Money

2

L'Oreal Paris
L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo and Conditioner for Damaged Hair, 28 Ounce (Set of 2)
Main highlights

Repairing Formula for Silky Hair
Expert Repairing Formula with 9% Repair Concentrate and Protein for healthier, stronger, and easy-to-style hair.

Ideal for Damaged Hair
Perfect for chemically treated or distressed hair needing nourishment and restoration.

Praised for Tangle-Free Experience
Highly praised for detangling and softening long, tangled hair, enhancing manageability.
Key specs
- Function:Repairing Shampoo and Conditioner
- Ingredients:Repair Concentrate with Protein
- Formula:Expert Repairing Formula
- Hair Type:Silky, healthy, stronger hair
- Texture:Neither too rich nor light
9.5

Excellent

Our Rating

9.3
worth the money

9.1
Gentle

9.1
Aroma
3

BioSilk
BioSilk Irresistible Collection Silk Therapy Shampoo, Cleanses & Removes Buildup, Jasmine & Honey Scent, Sulfate, Paraben, & Cruelty-Free, 7 Oz

28% Off
Main highlights

Key Features
Enhances hair strength, volume, and elasticity. Offers moisture retention, shine, frizz control, color protection, and a captivating jasmine and honey scent.

Ideal Use Cases
Perfect for those with thin, dry, or frizzy hair needing volume, moisture, and protection from color loss and environmental damage.

Customer Reviews Highlight
Most praised for significantly reducing frizz and adding noticeable shine, making hair irresistibly soft and manageable.
Key specs
- Function:Strengthen hair, add volume
- Ingredients:Jasmine, honey
- Formula:N/A
- Hair Type:N/A
- Texture:N/A
9.3

Excellent

Our Rating

9.3
Aroma

8.0
worth the money

8.0
Gentle
4

Herbal Essences
Herbal Essences Rose Hips Shampoo - Smooth, Shiny Hair with Vitamin E & Jojoba, Safe for Color Treated Hair, Floral Scent, Cruelty-Free, Dermatologist-Tested, 29.2 Fl Oz
Main highlights

Smooth Shiny Hair Benefit
Herbal Essences Rose Hips Shampoo cleanses and conditions for smooth, shiny hair with vitamin E and jojoba.

Ideal for Color Treated Hair
Color safe and pH balanced, perfect for maintaining vibrant color-treated hair.

Praised Floral Scent
Customers love the luscious floral bouquet with rose petal top notes.
9.0

Excellent

Our Rating

9.5
Aroma

9.3
Sound level

9.1
worth the money
5

Aveeno
Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz

26% Off
Main highlights

Ultra-Hydrating Formula with Natural Ingredients
Infused with oat and almond milk, it nourishes and hydrates dry, damaged hair.

Ideal for Itchy Scalp and Dandruff Relief
Perfect for soothing itchy scalps and reducing dandruff effectively.

Customer Praised for Softening and Shine
Widely appreciated for making hair soft, thick, and shiny.
8.9

Very Good

Our Rating

9.7
Gentle

9.1
Moisturizing

8.9
worth the money
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6

Dove
Dove Damage Therapy Shampoo Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz
Main highlights

Soft Smooth Manageable Hair
Dove Daily Moisture Shampoo and Conditioner infuses hair with Hyaluronic Serum for softness and manageability from the first use.

Ideal for Dry Hair
Perfect for regenerating strength and moisture in dry, damaged hair using Bio-Protein Care technology.

Customer Praised Softness
Customers frequently praise the product for leaving hair incredibly soft and smooth.
Key specs
- Function:Moisturize, soften, repair
- Ingredients:Hyaluronic Serum, Bio-Protein
- Formula:Hyaluronic Serum, Bio-Protein
- Hair Type:Dry hair
- Texture:Smooth, manageable
8.7

Very Good

Our Rating
7

CeraVe

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

18% Off
8.5

Good

Our Rating
8

Mielle Organics
Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)
Main highlights

Biotin Infusion for Stronger Hair
Infused with biotin, this shampoo nourishes and strengthens weak, brittle hair while providing intense moisture for all hair types.

Ideal for Thinning and Fine Hair
Perfect for those with thinning or fine hair seeking volume and strength without weighing hair down.

Mild Scent and Great Lather
Praised for its mild scent and excellent lather, enhancing the overall washing experience.
8.3

Good

Our Rating

9.1
Aroma

8.9
Moisturizing

8.9
worth the money
9

Garnier
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

27% Off
Main highlights

Lightweight Silicone-Free Formula
Effectively removes buildup and impurities without weighing down hair.

Daily Use for All Hair Types
Ideal for normal, oily, or combination hair, gentle enough for everyday use.

Affordable and Effective Cleansing
Praised for its refreshing scent and budget-friendly price point.
Key specs
- Function:Remove residue, purify hair
- Ingredients:Aloe extract, Vitamins B3 & B6
- Formula:Lightweight shampoo
- Hair Type:All hair types
- Texture:N/A
8.0

Good

Our Rating

9.1
worth the money

9.1
Aroma

8.9
Gentle
10

OGX
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

24% Off
Main highlights

Volumizing Shampoo Benefits
Infused with biotin and collagen for fuller, healthier hair.

Ideal for Thin Hair
Perfect for flat to medium volume hair needing a boost.

Praised for Volume and Scent
Customers love the added volume and delightful fragrance.
Key specs
- Function:Volumizing, thickening
- Ingredients:Biotin, collagen, wheat proteins
- Formula:Vitamin B7, biotin, collagen
- Hair Type:Flat to medium volume
- Texture:N/A
7.8

Good

Our Rating

8.9
Gentle

8.7
Aroma

8.7
Moisturizing

10 Best fragrance shampoos of 2025

1

Ginger Lily Farms Club & Fitness Moisturizing Shampoo for All Hair Types, 100% Vegan & Cruelty-Free, Fragrance Free, 1 Gallon (128 fl oz) Refill

How do we rank?

How do we rank?

Analyzing top stores

2

L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo and Conditioner for Damaged Hair, 28 Ounce (Set of 2)

9.3

9.1

9.1

3

BioSilk Irresistible Collection Silk Therapy Shampoo, Cleanses & Removes Buildup, Jasmine & Honey Scent, Sulfate, Paraben, & Cruelty-Free, 7 Oz

9.3

8.0

8.0

4

Herbal Essences Rose Hips Shampoo - Smooth, Shiny Hair with Vitamin E & Jojoba, Safe for Color Treated Hair, Floral Scent, Cruelty-Free, Dermatologist-Tested, 29.2 Fl Oz

9.5

9.3

9.1

5

Aveeno Farm-Fresh Oat Milk Sulfate-Free Shampoo with Colloidal Oatmeal & Almond Milk, Moisturizing Shampoo for All Hair Types, Safe for Color-Treated Hair, Paraben & Dye-Free, 12 Fl Oz

9.7

9.1

8.9

6

Dove Damage Therapy Shampoo Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz

7

CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz

8

Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturizing Hair Shampoo for Women and Men to Gently Cleanse, Repair & Protect Strands (12 oz)

9.1

8.9

8.9

9

Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)

9.1

9.1

8.9

10

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz

8.9

8.7

8.7

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