10 Best eyeshadow primers of 2025

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Best Choice

1

Smashbox
Smashbox Photo Finish Intensify 24 Hour EyeShadow Primer | Nourishing, Long Lasting + Vitamin E for Eyeshadow Makeup, 0.34 Fl Oz
Main highlights

Long Lasting and Vibrant Color
This eyeshadow base keeps eyeshadow vibrant and colorful all day, and can last over 24 hours on the eyelids.

Ideal for Oily and Hooded Eyes
Perfect for individuals with oily or hooded eyelids, preventing makeup from melting or creasing throughout the day.

Highly Effective for Longevity
Customer reviews consistently praise its ability to maintain eyeshadow and eyeliner for 8-12 hours, even on oily eyelids.
9.7

Exceptional

Our Rating

9.9
Long life

9.7
Simple to use

9.3
For Gentle skin
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Value for Money

2

MAC
Prep Plus Prime 24-Hour Extend Eye Base by MAC for Women - 0.4 oz Primer

14% Off
Main highlights

24-Hour Vibrant Wear
Ensures eyeshadow stays vibrant and crease-free for 24 hours.

Ideal for All Occasions
Perfect for daily use or special events on all skin types.

Color Intensity Amplifier
Praised for enhancing eyeshadow color intensity significantly.
9.6

Exceptional

Our Rating
3

Milani
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)

15% Off
Main highlights

Lightweight_Invisible_Primer
Enhances eyeshadow color and wear with a crease-proof, invisible finish.

Ideal_for_All_Skin_Tones
Perfect for all skin tones, dries invisibly for a smooth look.

Long-lasting_Hold
Praised for keeping eyeshadow vibrant and crease-free all day.
Key specs
- Formula:Vegan
- Wear Time:All day
- Color:Nude
- Finish:Invisible
- Texture:Lightweight
9.5

Excellent

Our Rating

9.3
Simple to take off

8.9
worth the money

8.7
Long life
4

Elizabeth Mott
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Main highlights

Enhanced Pigment and Longevity
The primer enhances eyeshadow pigment and ensures long-lasting wear with oil control.

Versatile Use for Eye and Brow Makeup
Ideal for maintaining vibrant eyeshadow and long-lasting, natural-looking eyebrows.

Highly Praised for Oil Control
Customers frequently commend its effectiveness in controlling oily lids and preventing creasing.
9.2

Excellent

Our Rating

9.7
Simple to take off

9.5
Easy to use

9.3
Smudge proof
5

e.l.f.
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
Main highlights

Long-Lasting Eye Makeup Base
e.l.f. Lock It Down Eyeshadow Primer extends wear time, enhances color, and prevents creasing for vibrant, enduring eye looks.

Perfect for Versatile Eye Looks
Ideal for creating diverse eye makeup styles with its sheer, smooth base that suits both liquid and powder shadows.

Highly Rated for No Irritation
Praised for its non-irritating formula, it holds makeup in place without causing discomfort, even in warm weather.
Key specs
- Formula:Non-greasy
- Wear Time:Increases wear time
- Color:Sheer
- Finish:Sheer
- Texture:Smooth
8.9

Very Good

Our Rating
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6

wet n wild
wet n wild Megalast Eyeshadow Primer, lightweight formula, inflused with Vitamin E
Main highlights

Lightweight Vitamin E Formula
The primer features a weightless formula infused with vitamin E, ensuring comfortable wear and antioxidant benefits.

Long-Lasting Eye Makeup
Ideal for extending eyeshadow wear, even through tears or sweat, making it perfect for long days or active lifestyles.

Impressive Staying Power
Customers praise its ability to keep eyeshadow vibrant and crease-free all day, even in challenging conditions.
Key specs
- Formula:Weightless
- Wear Time:Extend the wear
- Color:Clear
- Finish:Clear
- Texture:Lightweight
8.8

Very Good

Our Rating
7

URBAN DECAY
Urban Decay Eyeshadow Primer Potion (Travel Mini Size) - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, For All Skin Tones, More Vibrant Color - 0.16 Fl Oz
Main highlights

Crease-Free All-Day Wear
Urban Decay Primer ensures vibrant, crease-free eye makeup all day.

Perfect for Humid Conditions
Ideal for maintaining eye makeup in high humidity and heat.

Smooth Application Praised
Customers love the smooth, even application of the primer.
8.7

Very Good

Our Rating

8.2
Long life

8.0
Sheerness

8.0
worth the money
8

URBAN DECAY

Urban Decay Anti-Aging Eyeshadow Primer Potion (Travel Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.16 fl oz
8.6

Very Good

Our Rating
9

Anastasia Beverly Hills
Anastasia Beverly Hills - Mini Eye Primer
Main highlights

Effective Coverage and Longevity
The primer provides excellent coverage, concealing veins and imperfections, and a little goes a long way.

Ideal for Long-Lasting Makeup
Perfect as a base for reducing eyeshadow creasing and staining throughout the day.

Praised for Sensitive Skin Compatibility
Customers love its fragrance-free formula that doesn't irritate sensitive, dry eyes.
8.3

Good

Our Rating
10

NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP Glitter Primer, Long-Lasting Glitter Hold
Main highlights

Key Features
Light, creamy formula ensures glitter stays put with minimal fallout. Enhances sparkle on face/body. Cruelty-free, enhancing ethical beauty choices.

Ideal Use Cases
Perfect for high-impact, sparkling makeup looks. Ideal for performances, festivals, or adding a touch of glamour to everyday makeup.

Customer Praise
Users love its strong hold with minimal glitter fallout, highlighting its effectiveness for long-lasting, dazzling looks without harming animals.
Key specs
- item form:Primer
- application method:Primer
- recommended uses:Face and body glitter
- sparkle effect:Maximize glitter impact
- color:N/A
8.2

Good

Our Rating

9.7
Light weight

9.5
worth the money

9.5
Simple to take off

10 Best eyeshadow primers of 2025

1

Smashbox Photo Finish Intensify 24 Hour EyeShadow Primer | Nourishing, Long Lasting + Vitamin E for Eyeshadow Makeup, 0.34 Fl Oz

9.9

9.7

9.3

How do we rank?

How do we rank?

Analyzing top stores

2

Prep Plus Prime 24-Hour Extend Eye Base by MAC for Women - 0.4 oz Primer

3

Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)

9.3

8.9

8.7

4

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g

9.7

9.5

9.3

5

e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free

6

wet n wild Megalast Eyeshadow Primer, lightweight formula, inflused with Vitamin E

7

Urban Decay Eyeshadow Primer Potion (Travel Mini Size) - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, For All Skin Tones, More Vibrant Color - 0.16 Fl Oz

8.2

8.0

8.0

8

Urban Decay Anti-Aging Eyeshadow Primer Potion (Travel Size), Nude Eye Primer, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base for Vibrant Color, Crease-free Eye Makeup - 0.16 fl oz

9

Anastasia Beverly Hills - Mini Eye Primer

10

NYX PROFESSIONAL MAKEUP Glitter Primer, Long-Lasting Glitter Hold

9.7

9.5

9.5

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