February 21, 2026

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10 Best expensive shampoos of 2026

Explore top picks

1

Pureology

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 33.8 Fl Oz
9.7

Exceptional

Our Rating

8.7
Gentle

8.7
Moisturizing

8.4
Aroma
How do we rank?

Powerful technology We scan thousands of products and stores, analyzing reviews to find what matters most to users like you

Careful review Our team ensures quality, value, and fit based on real user feedback

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Real users impact

Thousands of users trust our site daily

Based on millions of stores and reviews

Shoppers influence our rankings
Analyzing top stores
2

Pureology

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 33.8 Fl Oz
9.5

Excellent

Our Rating

8.7
Gentle

8.7
Moisturizing

8.4
Aroma
3

Olaplex
Olaplex Nº. 4 Bond Maintenance Shampoo: Reduces Breakage & Strengthens Hair | Hydrates, Smooths & Detangles | For Coily, Curly, Straight, and Wavy, Stocking Stuffer, 250 mL / 8.5 Fl Oz
Main highlights

Key Features and Benefits
Olaplex No. 4 Bond Maintenance Shampoo repairs and maintains hair bonds, enhances color vibrancy, and provides a luxurious lather with a delightful scent.

Ideal Use Cases
Perfect for color-treated and chemically processed hair, offering nourishment and repair while extending color vibrancy.

Praised Feature in Reviews
Customers rave about its ability to significantly improve hair health and manageability, reducing split ends and enhancing softness.
9.4

Excellent

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
4

Olaplex
Olaplex Nº. 4 Bond Maintenance Shampoo: Reduces Breakage & Strengthens Hair | Hydrates, Smooths & Detangles | For Coily, Curly, Straight, and Wavy, Stocking Stuffer, 250 mL / 8.5 Fl Oz
Main highlights

Key Features and Benefits
Olaplex No. 4 Bond Maintenance Shampoo repairs and maintains hair bonds, enhances color vibrancy, and provides a luxurious lather with a delightful scent.

Ideal Use Cases
Perfect for color-treated and chemically processed hair, offering nourishment and repair while extending color vibrancy.

Praised Feature in Reviews
Customers rave about its ability to significantly improve hair health and manageability, reducing split ends and enhancing softness.
9.3

Excellent

Our Rating

8.9
Gentle

8.9
Moisturizing

8.7
worth the money
5

ORIBE

Oribe Gold Lust Repair & Restore Shampoo, 8.5 oz
9.2

Excellent

Our Rating

8.0
Aroma

8.0
Moisturizing

8.0
worth the money
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6

ORIBE

Oribe Gold Lust Repair & Restore Shampoo, 8.5 oz
9.1

Excellent

Our Rating

8.0
Aroma

8.0
Moisturizing

8.0
worth the money
7

OUAI
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
Main highlights

Volume and Strength Boost
Formulated with keratin and biotin, this set enhances volume and strengthens fine hair.

Ideal for Fine Hair
Perfect for those with fine, flat hair seeking volume and nourishment.

Customer Praise for Hair Health
Customers love how it improves hair texture and reduces hair loss.
9.0

Excellent

Our Rating

8.0
Aroma

8.0
worth the money
8

OUAI
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
Main highlights

Volume and Strength Boost
Formulated with keratin and biotin, this set enhances volume and strengthens fine hair.

Ideal for Fine Hair
Perfect for those with fine, flat hair seeking volume and nourishment.

Customer Praise for Hair Health
Customers love how it improves hair texture and reduces hair loss.
8.9

Very Good

Our Rating

8.0
Aroma

8.0
worth the money
9

Pureology
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 9 Fl Oz
Main highlights

Deeply Hydrates and Softens
Pureology Hydrate Shampoo provides intense moisture and softness for medium to thick color-treated hair.

Ideal for Dry, Color-Treated Hair
Perfect for revitalizing dry, color-treated hair without sulfates, maintaining vibrant color and health.

Highly Concentrated Formula
Customers praise its concentrated formula, requiring only a small amount for effective cleansing and hydration.
8.8

Very Good

Our Rating

8.9
Moisturizing

8.7
Gentle

8.4
Aroma
10

Pureology
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 9 Fl Oz
Main highlights

Deeply Hydrates and Softens
Pureology Hydrate Shampoo provides intense moisture and softness for medium to thick color-treated hair.

Ideal for Dry, Color-Treated Hair
Perfect for revitalizing dry, color-treated hair without sulfates, maintaining vibrant color and health.

Highly Concentrated Formula
Customers praise its concentrated formula, requiring only a small amount for effective cleansing and hydration.
8.7

Very Good

Our Rating

8.9
Moisturizing

8.7
Gentle

8.4
Aroma

10 Best expensive shampoos of 2026

1

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 33.8 Fl Oz

8.7

8.7

8.4

How do we rank?

How do we rank?

Analyzing top stores

2

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 33.8 Fl Oz

8.7

8.7

8.4

3

Olaplex Nº. 4 Bond Maintenance Shampoo: Reduces Breakage & Strengthens Hair | Hydrates, Smooths & Detangles | For Coily, Curly, Straight, and Wavy, Stocking Stuffer, 250 mL / 8.5 Fl Oz

8.9

8.9

8.7

4

Olaplex Nº. 4 Bond Maintenance Shampoo: Reduces Breakage & Strengthens Hair | Hydrates, Smooths & Detangles | For Coily, Curly, Straight, and Wavy, Stocking Stuffer, 250 mL / 8.5 Fl Oz

8.9

8.9

8.7

5

Oribe Gold Lust Repair & Restore Shampoo, 8.5 oz

8.0

8.0

8.0

6

Oribe Gold Lust Repair & Restore Shampoo, 8.5 oz

8.0

8.0

8.0

7

OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)

8.0

8.0

8

OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin, Marshmallow Root, Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)

8.0

8.0

9

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 9 Fl Oz

8.9

8.7

8.4

10

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free, 9 Fl Oz

8.9

8.7

8.4

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