July 16, 2025

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10 Best cruelty free mascaras of 2025

Save up to 27% off

Best Choice

1

Thrive Causemetics

Thrive Causemetics Liquid Lash Extensions Mascara, Tubing Thrive Mascara Lengthening, Volumizing & Curling, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn (Rich Black)
9.7

Exceptional

Our Rating
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Value for Money

2

ILIA
ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)
Main highlights

Award-Winning Clean Mascara
Lengthens, lifts, and separates lashes with planet-friendly packaging.

Ideal for Sensitive Eyes
Ophthalmologist-tested, safe for contact lens wearers.

Long-Lasting and Smudge-Proof
Highly praised for staying power without irritation.
9.6

Exceptional

Our Rating

9.3
Simple to take off

8.7
Smudge proof

8.4
Sound level
3

essence
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Main highlights

Volumizing and Lengthening Benefits
Achieves dramatic volume and length without clumps or globs.

Ideal for Daily Use
Perfect for creating bold, natural looks every day.

Praised for Value
Highly praised for its affordability and performance.
Key specs
- Brush Design:Conic shape fiber brush
- Volumizing:Dramatic volume
- Lengthening:Sculpted length
- Waterproof:N/A
- Buildable Formula:N/A
9.5

Excellent

Our Rating

9.3
worth the money

8.9
Sound level

8.7
Simple to take off
4

COVERGIRL
CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

27% Off
Main highlights

10x Volume Boost
COVERGIRL Lash Blast Clean Volume Mascara delivers 10x the volume of bare lashes for a dramatic look.

Ideal for Sensitive Eyes
Perfect for users with sensitive eyes or contact lens wearers.

Smudge-Proof Performance
Highly praised for its smudge-proof feature, lasting all day without touch-ups.
9.3

Excellent

Our Rating

8.9
Simple to take off

8.0
Long life

8.0
Smudge proof
5

Honest Beauty
Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz
Main highlights

Ultimate Length and Volume
Award-winning double-sided mascara and lash primer for extreme length and volume.

Ideal for Sensitive Eyes
Perfect for users seeking a clean, non-irritating mascara.

No Smudging or Flaking
Customers praise the mascara's ability to stay put all day.
9.2

Excellent

Our Rating

8.9
Simple to take off

8.2
Simple to use

8.0
worth the money
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6

e.l.f.
e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
Main highlights

Maximum Curl and Lift
Achieve ultimate curl and lift without a lash curler.

Ideal for All-Day Wear
Perfect for long-lasting, smudge-free application throughout the day.

Highly Praised Applicator
The curved brush effectively separates and lifts lashes.
9.0

Excellent

Our Rating
7

essence
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
Main highlights

Dramatic Volume Without Clumps
The mascara enhances lash volume with a tapered fiber brush for definition without clumps.

Ideal for Long-lasting Wear
Perfect for all-day use, resisting flaking, fading, and wear.

Praised for Volume and Length
Customers love its ability to deliver both volume and length affordably.
Key specs
- Brush Design:Tapered fiber brush
- Volumizing:Dramatic volume
- Lengthening:N/A
- Waterproof:N/A
- Buildable Formula:N/A
8.9

Very Good

Our Rating

8.9
Simple to take off

8.7
worth the money

8.7
Sound level
8

essence
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Main highlights

Waterproof Voluminous Effect
Achieve dramatic, voluminous lashes with a waterproof formula that lasts all day without flaking or fading.

Ideal for Active Use
Perfect for long-lasting wear through sweat, tears, and weather, maintaining lash volume and length.

Praised for Staying Power
Customers love its ability to stay put all day, even in challenging conditions.
8.6

Very Good

Our Rating

9.1
worth the money

8.7
Long life

8.4
Water tight
9

Vivienne Sabó
Vivienne Sabó Cabaret Premiere Black Mascara, Volume and Length, Defining, Curling, No Flaking, No Clumping, Smudge Proof, Washable, Cruelty-Free, Made in Europe, (01 Black), 0.3 Fl Oz, 1 Pack
Main highlights

Defined and Voluminous Lashes
Achieve defined and voluminous lashes with a clump-free, lightweight formula that lasts all day.

Ideal for Everyday Use
Perfect for everyday wear, providing a natural look with a smudge-proof, long-lasting finish.

Highly Praised for No Clumps
Customers love its ability to lift and separate lashes without clumping, enhancing natural lash beauty.
8.5

Good

Our Rating

9.1
Simple to take off

8.7
Sound level

8.4
Smudge proof
10

essence
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Main highlights

Dramatic Volume and Curl
The peanut-shaped fiber brush delivers dramatic volume and curl without clumps.

Perfect for Straight Lashes
Ideal for users seeking lift and curl for straight lashes.

Highly Praised for Non-Clumping
Customers love its ability to avoid clumping and easy removal.
Key specs
- Brush Design:Peanut-shaped fiber brush
- Volumizing:Dramatic volume
- Lengthening:N/A
- Waterproof:N/A
- Buildable Formula:N/A
8.3

Good

Our Rating

9.3
worth the money

8.9
Simple to take off

8.0
Long life

10 Best cruelty free mascaras of 2025

1

Thrive Causemetics Liquid Lash Extensions Mascara, Tubing Thrive Mascara Lengthening, Volumizing & Curling, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn (Rich Black)

How do we rank?

How do we rank?

Analyzing top stores

2

ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

9.3

8.7

8.4

3

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

9.3

8.9

8.7

4

CoverGirl Lash Blast Clean Volume Mascara, Vegan Formula, Volumizing, Smudge-Proof, Cruelty Free, Very Black, 1 Count

8.9

8.0

8.0

5

Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer | Lengthening + Volumizing | Cruelty Free + Safe for Sensitive Eyes | Black, .27 fl oz

8.9

8.2

8.0

6

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

7

essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens

8.9

8.7

8.7

8

essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)

9.1

8.7

8.4

9

Vivienne Sabó Cabaret Premiere Black Mascara, Volume and Length, Defining, Curling, No Flaking, No Clumping, Smudge Proof, Washable, Cruelty-Free, Made in Europe, (01 Black), 0.3 Fl Oz, 1 Pack

9.1

8.7

8.4

10

essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free

9.3

8.9

8.0

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