10 Best cruelty eyeshadows of 2025

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Best Choice

1

Elizabeth Mott
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Main highlights

Enhanced Pigment and Longevity
The primer enhances eyeshadow pigment and ensures long-lasting wear with oil control.

Versatile Use for Eye and Brow Makeup
Ideal for maintaining vibrant eyeshadow and long-lasting, natural-looking eyebrows.

Highly Praised for Oil Control
Customers frequently commend its effectiveness in controlling oily lids and preventing creasing.
9.7

Exceptional

Our Rating

9.7
Simple to take off

9.5
Easy to use

9.3
Smudge proof
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Value for Money

2

Pacifica

Pacifica Eyeshadow Palette – Purple Nudes Mineral Eyeshadow, Wearable Purple Tones with Matte, Shimmer & Metallic, Cocoa Butter Infused, Talc-Free, Vegan & Cruelty-Free, 0.24 oz (10 Shades)

30% Off
9.6

Exceptional

Our Rating
3

wet n wild
wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette, Matte, Shimmer, Metallic, Long Wearing, Rich Buttery Pigment, Cruelty Free - Walking On Eggshells

23% Off
Main highlights

Buttery Soft And Blendable
Ultra-soft pigments are easy to blend for custom looks.

Ideal For Everyday Use
Perfect for parties, photoshoots, and daily wear.

Highly Praised Longevity
Customers love the long-lasting colors and smooth application.
Key specs
- Form:Pigments
- Size:4.33 x 0.79 x 1.5 inches
- Finish:Shimmer, metallic, glittery
- Texture:Buttery soft, blendable
- Application:Mix and match palettes
9.4

Excellent

Our Rating
4

wet n wild
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Cheat Day
Main highlights

Key Features
Multifunctional cream-to-powder formula for eyes, cheeks, and lips. Moisturizing with Virgin Passion Fruit Seed Oil, Argan Oil, Vitamin E. Cruelty-Free, Fragrance-Free.

Ideal Use Cases
Perfect for achieving a unified makeup look. Ideal for travel or minimalistic beauty routines. Suits both natural and bold, matte or metallic finishes.

Customer Reviews Summary
Most praised for its silky, blendable texture and lasting power. Users love the versatility and hydrating formula. Highly recommended for everyday use.
Key specs
- Form:Multifunctional formula
- Size:0.56 x 0.56 x 4.77 inches
- Finish:Matte and metallic
- Texture:Velvety, cream-to-powder
- Application:Eyes, cheeks, lips
9.3

Excellent

Our Rating

9.7
Simple to use

8.4
worth the money

8.0
Long life
5

e.l.f.
e.l.f. Perfect 10 Eyeshadow Palette, Ten Ultra-pigmented Nude, Matte Shades, Blendable Formula, Vegan & Cruelty-free, Nude Mood (Packaging May Vary)
Main highlights

Ultra-Pigmented Matte Shades
The e.l.f. Perfect 10 Eyeshadow Palette offers ten richly pigmented matte shades for bold or subtle eye looks.

Ideal for Versatile Eye Looks
Create a variety of eye-catching styles, from everyday wear to dramatic evening looks, with this versatile palette.

Praised for Blendable Formula
Customers love the creamy, silky formula that blends easily and provides intense color payoff.
9.2

Excellent

Our Rating
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6

e.l.f.
e.l.f. No Budge Shadow Stick, Longwear, Smudge-Proof Eyeshadow, Twist-up Design & Built-in Sharpener, Vegan & Cruelty-Free, Rich Amethyst
Main highlights

Versatile High-Pigment Color
A versatile cream eyeshadow stick that delivers high-pigment, metallic color with stay-put power. Creamy, blendable formula won't smear or crease and offers all-day wear.

Ideal for Multi-Use Application
Easily applies as an eyeshadow or liner to create a range of looks. Can be worn alone or under your favorite eye color.

Highly Praised Longevity
Customers appreciate the lasting power and smooth application. The amethyst shade is especially noted for making brown eyes pop and staying on all day.
Key specs
- Form:Stick
- Size:1.18 x 5.98 inches
- Finish:Cream
- Texture:Creamy
- Application:Eyeshadow or liner
9.1

Excellent

Our Rating

9.9
Simple to use

9.7
worth the money

9.5
Powerful blending
7

e.l.f.

e.l.f. Fine As Fleck Glitter Eyeshadow, Long-Lasting Sheer Eye Makeup With A Shimmer Finish, Soft, Smooth Formula, Vegan & Cruelty-Free, Straight Fire
9.0

Excellent

Our Rating
8

MYSTER ROSEY
MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette, Velvety Matte&Satin Finish, 6 Nude Taupe & Brown Neutral Eye Shadows, Travel Friendly Size, Vegan, Cruelty -free
Main highlights

Luxurious Texture and Intense Pigments
The palette features a velvety texture and rich pigments for flawless, vibrant looks.

Versatile Nude Shades for All Occasions
Ideal for creating both subtle and dramatic eye makeup looks.

Long-lasting Formula Praised by Users
Customers love its waterproof, crease-free wear that lasts all day.
Key specs
- Form:Palette
- Size:4.29 x 2.2 inches
- Finish:Flawless
- Texture:Velvety-smooth
- Application:Precise, effortless blending
8.9

Very Good

Our Rating
9

COVERGIRL

COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free

27% Off
8.8

Very Good

Our Rating
10

wet n wild
wet n wild Color Icon Eyeshadow - Ultra-Pigmented, Vitamin E Infused for a Silky-Smooth Moisturizing Application, Cruelty-Free & Vegan - Mesmerized
Main highlights

High Pigmentation and Longevity
The eyeshadow offers vibrant color that doesn't fade or crease.

Ideal for All-Day Wear
Perfect for long-lasting looks, blending seamlessly for any occasion.

Silky Texture Praised by Users
Users love the satiny texture and easy application.
8.7

Very Good

Our Rating

10 Best cruelty eyeshadows of 2025

1

Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g

9.7

9.5

9.3

How do we rank?

How do we rank?

Analyzing top stores

2

Pacifica Eyeshadow Palette – Purple Nudes Mineral Eyeshadow, Wearable Purple Tones with Matte, Shimmer & Metallic, Cocoa Butter Infused, Talc-Free, Vegan & Cruelty-Free, 0.24 oz (10 Shades)

3

wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette, Matte, Shimmer, Metallic, Long Wearing, Rich Buttery Pigment, Cruelty Free - Walking On Eggshells

4

wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Cheat Day

9.7

8.4

8.0

5

e.l.f. Perfect 10 Eyeshadow Palette, Ten Ultra-pigmented Nude, Matte Shades, Blendable Formula, Vegan & Cruelty-free, Nude Mood (Packaging May Vary)

6

e.l.f. No Budge Shadow Stick, Longwear, Smudge-Proof Eyeshadow, Twist-up Design & Built-in Sharpener, Vegan & Cruelty-Free, Rich Amethyst

9.9

9.7

9.5

7

e.l.f. Fine As Fleck Glitter Eyeshadow, Long-Lasting Sheer Eye Makeup With A Shimmer Finish, Soft, Smooth Formula, Vegan & Cruelty-Free, Straight Fire

8

MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette, Velvety Matte&Satin Finish, 6 Nude Taupe & Brown Neutral Eye Shadows, Travel Friendly Size, Vegan, Cruelty -free

9

COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free

10

wet n wild Color Icon Eyeshadow - Ultra-Pigmented, Vitamin E Infused for a Silky-Smooth Moisturizing Application, Cruelty-Free & Vegan - Mesmerized

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