10 Best brow products of 2025

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Best Choice

1

L'Oreal Paris

L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz

26% Off
9.8

Exceptional

Our Rating
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Value for Money

2

MAYBELLINE
Maybelline Superfluff Volumizing Brow Mousse, All Day Tinted Brow Gel For Soft Full Brows, Soft Brown, 1 Count

21% Off
Main highlights

Fluffy Natural Brows
Maybelline's Superfluff Brow Mousse creates soft, full-looking eyebrows with lasting volume.

Ideal for Everyday Use
Perfect for achieving a natural, fluffy brow look that lasts all day.

Praised Feature: Easy Application
Customers love the ease of use and even application with the fluff brush.
Key specs
- Pigment:Natural shades
- Application:Fluff brush
- Shades:6 shades
- Long Lasting:Lasts all day
- Tip Type:N/A
9.6

Exceptional

Our Rating
3

e.l.f.
e.l.f., Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused, 0.12 Oz
Main highlights

Volumizing Fiber-Infusion
Buildable, fiber-infused formula creates full, voluminous brows effortlessly.

Beginner-Friendly Application
Ideal for easy, precise application, perfect for novices and experts.

Budget-Friendly Excellence
Praised for its quality at a fraction of the cost.
Key specs
- Pigment:Fiber-infused
- Application:Gel alone or top coat
- Shades:5 shades
- Long Lasting:N/A
- Tip Type:N/A
9.5

Excellent

Our Rating
4

NYX PROFESSIONAL MAKEUP
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Main highlights

Extreme Hold and Natural Finish
The Brow Glue offers 16-hour extreme hold with a transparent, non-sticky, and flake-resistant finish for versatile brow styling.

Perfect for Full and Sparse Brows
Ideal for both thick and sparse brows, providing a natural look and strong hold for any brow type.

Highly Praised for Long-Lasting Hold
Customers love the long-lasting hold, comparing it favorably to high-end brands for its effectiveness and ease of use.
9.4

Excellent

Our Rating

9.1
Simple to use

8.2
worth the money

8.2
Long life
5

L'Oreal Paris
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Dark Brunette, 0.003 Ounce (Pack of 1)

18% Off
Main highlights

Ultra-Fine Precision
Mechanical pencil with ultra-fine tip for drawing tiny brow hairs.

Ideal for Everyday and Special Occasions
Perfect for daily use and events like weddings.

Waterproof Longevity
Highly praised for its waterproof, smudge-resistant formula.
9.2

Excellent

Our Rating

8.9
Simple to use

8.2
Smudge proof

8.0
Long life
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6

e.l.f.
e.l.f. Clear Lash & Brow Mascara 2-Pack, Conditioning Clear Brow & Lash Gel For Grooming, Defining & Separating, Long-Lasting, Vegan & Cruelty-Free
Main highlights

Long-lasting Grooming
The gel provides a long-lasting hold for well-groomed brows and lashes.

Ideal for Busy Lifestyles
Perfect for maintaining eyebrow and lash shape during long shifts.

Highly Praised Brow Performance
Customers love its effectiveness in keeping eyebrows in place.
Key specs
- Brush Design:Dual-ended clear gel
- Easy Removal:Yes
- Waterproof:N/A
- Buildable Formula:N/A
- Volumizing:N/A
9.1

Excellent

Our Rating
7

e.l.f.
e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear

29% Off
Main highlights

Extreme Hold and Natural Finish
The best eyebrow gel for achieving fluffy, on-trend soap brows with extreme hold, clear natural finish suitable for all skin tones and brow colors.

Perfect for Thick and Unruly Brows
Ideal for thick and bushy brows, provides long-lasting hold and shape, even for those with challenging, mismatched eyebrow hairs.

Long-Lasting Hold
Customers frequently praise the product's ability to hold brows in place all day without looking fake or plastered down.
Key specs
- Pigment:Clear finish
- Application:Spoolie and gel
- Shades:Clear
- Long Lasting:Yes, all day
- Tip Type:Flat end
9.0

Excellent

Our Rating

9.9
Simple to use

9.7
worth the money

9.3
Durability
8

Milani
Milani Stay Put Brow Color - Dark Brown (0.09 Ounce) Vegan, Cruelty-Free Eyebrow Color that Fills and Shapes Brows…

15% Off
Main highlights

Long-lasting Wear
Stay Put Brow Color offers up to 16 hours of wear, ensuring your brows remain perfectly defined from day to night.

Ideal for Active Lifestyles
Perfect for those who need makeup that withstands sweat, water, and long hours without smudging.

Highly Praised Applicator
Customers love the included dual-ended brush for precise application and easy blending.
Key specs
- Pigment:Superior staying power
- Application:Dual-ended brush
- Shades:8 shades available
- Long Lasting:Up to 16 hours
- Tip Type:Angled brush
8.9

Very Good

Our Rating

9.9
Long life

9.7
Simple to use

9.3
Durability
9

L'Oreal Paris

L'Oreal Paris Faux Brow, Hair-Like, Filling Eyebrow Pen with Double-Brush Tip, Fast & Precise Eyebrow Makeup, Light Brunette, 0.04 Fl Oz

23% Off
8.7

Very Good

Our Rating
10

Maybelline

Maybelline Super Lock Brow Glue Eyebrow Gel, Lightweight Brow Gel For Up To 24HR Hold, Clear, 1 Count

18% Off
8.5

Good

Our Rating

10 Best brow products of 2025

1

L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz

How do we rank?

How do we rank?

Analyzing top stores

2

Maybelline Superfluff Volumizing Brow Mousse, All Day Tinted Brow Gel For Soft Full Brows, Soft Brown, 1 Count

3

e.l.f., Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Neutral Brown, Fiber-Infused, 0.12 Oz

4

NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear

9.1

8.2

8.2

5

L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Dark Brunette, 0.003 Ounce (Pack of 1)

8.9

8.2

8.0

6

e.l.f. Clear Lash & Brow Mascara 2-Pack, Conditioning Clear Brow & Lash Gel For Grooming, Defining & Separating, Long-Lasting, Vegan & Cruelty-Free

7

e.l.f. Brow Lift, Clear Eyebrow Shaping Wax For Holding Brows In Place, Creates A Fluffy Feathered Look, Vegan & Cruelty-Free, Clear

9.9

9.7

9.3

8

Milani Stay Put Brow Color - Dark Brown (0.09 Ounce) Vegan, Cruelty-Free Eyebrow Color that Fills and Shapes Brows…

9.9

9.7

9.3

9

L'Oreal Paris Faux Brow, Hair-Like, Filling Eyebrow Pen with Double-Brush Tip, Fast & Precise Eyebrow Makeup, Light Brunette, 0.04 Fl Oz

10

Maybelline Super Lock Brow Glue Eyebrow Gel, Lightweight Brow Gel For Up To 24HR Hold, Clear, 1 Count

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