10 Best brightening serum for faces of 2025

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Best Choice

1

CeraVe
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

17% Off
Main highlights

Brightening and Hydrating Formula
Formulated with 10% l-ascorbic acid and hyaluronic acid for a radiant complexion.

Best for Dry and Sensitive Skin
Perfect for dry winter months, suitable for sensitive skin.

User-Praised Packaging
Opaque metal tube protects Vitamin C from oxidation.
9.7

Exceptional

Our Rating

9.5
worth the money

8.9
For Gentle skin

8.7
Aroma
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Value for Money

2

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

14% Off
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.6

Exceptional

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
3

Eclat Skincare
Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

20% Off
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
9.5

Excellent

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
4

Good Molecules
Good Molecules Daily Brightening Serum - Hydrating Facial Serum with Beta Arbutin and Hyaluronic Acid to Moisturize - Anti-Aging Skincare for Face
Main highlights

Hydrating Brightening Formula
Contains beta arbutin and hyaluronic acid to hydrate and brighten skin.

Daily Use for All Skin Types
Ideal for daily use, morning and night, suitable for all skin types.

Smooth and Glowing Skin
Praised for making skin feel smooth and glowing.
9.4

Excellent

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Aroma
5

Good Molecules
Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide for Dark Spots, Sun Damage, and Age Spots - Skincare Face
Main highlights

Bright and Balanced Complexion
Refines tone, improves texture, and nourishes skin with powerful ingredients.

Ideal for Hyperpigmentation and Scars
Targets discoloration, sunspots, and scars for a natural glow.

Praised for Fast Results
Consistent use significantly fades dark spots and discoloration.
9.3

Excellent

Our Rating
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6

Bliss
Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Face Skincare Serum - Anti Aging, Reduces Dark Spots, Boosts Skin Elasticity - Clean - Vegan & Cruelty-Free - 1 Fl Oz

40% Off
Main highlights

Brightening_and_Elasticity_Boost
The serum brightens complexion and boosts skin elasticity with Vitamin C and tri-peptides for a youthful glow.

Ideal_for_Anti_Aging
Best for daily use in morning and night routines to combat aging signs and enhance skin luminosity.

Praised_for_Consistency
Customers love its thick, creamy consistency that applies smoothly and dries non-sticky, enhancing the skin's glow.
9.2

Excellent

Our Rating

9.3
Sheerness

9.1
Aroma

8.7
Moisturizing
7

Good Molecules
Good Molecules Niacinamide Serum - 10% Niacinamide Balancing B3 Facial Serum for Acne, Tone, Texture - Brightening and Hydrating Skincare for Face
Main highlights

Bright Healthy Complexion
Refines tone, improves texture, and nourishes skin with Niacinamide.

Ideal for Acne Prone Skin
Best for acne, uneven tone, enlarged pores, and dull texture.

Praised for Affordable Quality
Affordable, smooths skin, easy to use, and fragrance-free.
9.1

Excellent

Our Rating
8

Pacifica
Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic Acid, Brightens and Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan & Cruelty Free , 1 Fl Oz

29% Off
Main highlights

Hydration and Brightness Boost
Concentrated serum enhances skin texture and brightness with vitamin C and glycolic acid.

Versatile Usage
Ideal for use as a standalone or makeup prep, day or night.

Highly Praised Moisturizing Effect
Customers love its moisturizing and brightening impact on dry skin.
8.9

Very Good

Our Rating

9.3
For Gentle skin

8.4
Fashion

8.0
Aroma
9

Skin 2.0
Skin 2.0 Vitamin C Serum - Dermatologist Tested, Anti-Aging & Dark Spot Remover - Brightening, Clean Beauty, Cruelty-Free, Korean Skincare for Glass Skin, All Skin Types - 1.69 Fl. oz
Main highlights

Ultimate Hydration and Brightening
This serum deeply hydrates and brightens skin, promoting a radiant, even complexion with Vitamin C and collagen.

Ideal for Anti-Aging and Acne
Perfect for reducing fine lines, wrinkles, and blemishes, enhancing youthful appearance and clarity.

Highly Praised for Smooth Application
Customers love its non-greasy, easily absorbed formula that leaves skin smooth and glowing.
8.8

Very Good

Our Rating
10

The Ordinary
The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 1 Fl Oz
Main highlights

Reduces Spots and Hyperpigmentation
This lightweight serum effectively reduces the appearance of spots, hyperpigmentation, dark spots, and acne scars, providing a healthier and more glowing skin tone.

Best for Acne Scars and Uneven Skin Tone
Ideal for individuals looking to fade acne scars, dark spots, and uneven skin tone. Can be mixed with other serums for better layering.

Most Praised Feature - Skin Brightening
Customers frequently praise the product for making their skin look healthier, brighter, and more even-toned, with some noting its effectiveness as a primer.
8.7

Very Good

Our Rating

9.3
Light weight

8.2
Moisturizing

8.0
quality of ingredients

10 Best brightening serum for faces of 2025

1

CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

9.5

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

3

Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

9.3

9.1

8.7

4

Good Molecules Daily Brightening Serum - Hydrating Facial Serum with Beta Arbutin and Hyaluronic Acid to Moisturize - Anti-Aging Skincare for Face

9.3

8.9

8.9

5

Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide for Dark Spots, Sun Damage, and Age Spots - Skincare Face

6

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Face Skincare Serum - Anti Aging, Reduces Dark Spots, Boosts Skin Elasticity - Clean - Vegan & Cruelty-Free - 1 Fl Oz

9.3

9.1

8.7

7

Good Molecules Niacinamide Serum - 10% Niacinamide Balancing B3 Facial Serum for Acne, Tone, Texture - Brightening and Hydrating Skincare for Face

8

Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic Acid, Brightens and Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan & Cruelty Free , 1 Fl Oz

9.3

8.4

8.0

9

Skin 2.0 Vitamin C Serum - Dermatologist Tested, Anti-Aging & Dark Spot Remover - Brightening, Clean Beauty, Cruelty-Free, Korean Skincare for Glass Skin, All Skin Types - 1.69 Fl. oz

10

The Ordinary Alpha Arbutin 2% + HA, Brightens Skin and Targets Dark Spots, 1 Fl Oz

9.3

8.2

8.0

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