10 Best brightening serum for faces of 2025

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Best Choice

1

Olay
Olay Super Serum - Niacinamide, Vitamin C & E, Collagen Peptide, AHA - 5-in-1 Skin Care Benefits for Face - Healthy Glow, Brightening, Hydrating, Smoothing, Firming, Evens Tone, Anti-Aging, 1.0 Oz

14% Off
Main highlights

Hydration and Skin Health
The Olay Super Serum offers 24-hour hydration, healthier skin from day one, and improved texture and tone in two weeks.

Ideal for Daily Use
Perfect for daily skincare routines, morning and night, with added benefits when paired with an Olay Moisturizer.

Highly Praised Absorption
Customers love its quick absorption and non-sticky feel, leaving skin soft and hydrated.
Key specs
- Formulation:Serum
- Effects:Hydration, even skin tone
- Vitamin C:Included
- Skin Type:N/A
- Niacinamide:Included
9.8

Exceptional

Our Rating
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Value for Money

2

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Formula – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.6

Exceptional

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
3

Good Molecules
Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face
Main highlights

Hydrating Brightening Formula
Contains beta arbutin and hyaluronic acid to hydrate and brighten skin.

Daily Use for All Skin Types
Ideal for daily use, morning and night, suitable for all skin types.

Smooth and Glowing Skin
Praised for making skin feel smooth and glowing.
9.5

Excellent

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Aroma
4

Eclat Skincare
Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care - 30 ml
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
9.4

Excellent

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
5

The Ordinary
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots
Main highlights

Reduces Spots and Hyperpigmentation
This lightweight serum effectively reduces the appearance of spots, hyperpigmentation, dark spots, and acne scars, providing a healthier and more glowing skin tone.

Best for Acne Scars and Uneven Skin Tone
Ideal for individuals looking to fade acne scars, dark spots, and uneven skin tone. Can be mixed with other serums for better layering.

Most Praised Feature - Skin Brightening
Customers frequently praise the product for making their skin look healthier, brighter, and more even-toned, with some noting its effectiveness as a primer.
Key specs
- Formulation:Lightweight Serum
- Effects:Reduces spots, fades scars
- Vitamin C:N/A
- Skin Type:N/A
- Niacinamide:N/A
9.3

Excellent

Our Rating

9.3
Light weight

8.2
Moisturizing

8.0
quality of ingredients
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6

CeraVe
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

33% Off
Main highlights

Brightening and Hydrating Formula
Formulated with 10% l-ascorbic acid and hyaluronic acid for a radiant complexion.

Best for Dry and Sensitive Skin
Perfect for dry winter months, suitable for sensitive skin.

User-Praised Packaging
Opaque metal tube protects Vitamin C from oxidation.
Key specs
- Formulation:Serum
- Effects:Brighten, hydrate, even tone
- Vitamin C:10% l-ascorbic acid
- Skin Type:Dry, sensitive, oily
- Niacinamide:N/A
9.0

Excellent

Our Rating

9.5
worth the money

8.9
For Gentle skin

8.7
Aroma
7

Pacifica
Pacifica Vitamin C Face Serum - Glow Baby Booster Facial Serum - Glycolic Acid Serum For Face - Dark Spot Corrector Anti Aging Brightening - Dermatologist Tested, Fragrance Free, Clean Skin Care Vegan

20% Off
Main highlights

Hydration and Brightness Boost
Concentrated serum enhances skin texture and brightness with vitamin C and glycolic acid.

Versatile Usage
Ideal for use as a standalone or makeup prep, day or night.

Highly Praised Moisturizing Effect
Customers love its moisturizing and brightening impact on dry skin.
Key specs
- Formulation:Serum
- Effects:Hydration, brightness
- Vitamin C:Included
- Skin Type:All skin types
- Niacinamide:N/A
8.9

Very Good

Our Rating

9.3
For Gentle skin

8.4
Fashion

8.0
Aroma
8

EQQUALBERRY

EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml

20% Off
8.8

Very Good

Our Rating
9

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
8.7

Very Good

Our Rating
10

Bliss
Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

33% Off
Main highlights

Brightening_and_Elasticity_Boost
The serum brightens complexion and boosts skin elasticity with Vitamin C and tri-peptides for a youthful glow.

Ideal_for_Anti_Aging
Best for daily use in morning and night routines to combat aging signs and enhance skin luminosity.

Praised_for_Consistency
Customers love its thick, creamy consistency that applies smoothly and dries non-sticky, enhancing the skin's glow.
8.6

Very Good

Our Rating

9.3
Sheerness

9.1
Aroma

8.7
Moisturizing

10 Best brightening serum for faces of 2025

1

Olay Super Serum - Niacinamide, Vitamin C & E, Collagen Peptide, AHA - 5-in-1 Skin Care Benefits for Face - Healthy Glow, Brightening, Hydrating, Smoothing, Firming, Evens Tone, Anti-Aging, 1.0 Oz

How do we rank?

How do we rank?

Analyzing top stores

2

TruSkin Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Formula – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

3

Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face

9.3

8.9

8.9

4

Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care - 30 ml

9.3

9.1

8.7

5

The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots

9.3

8.2

8.0

6

CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

9.5

8.9

8.7

7

Pacifica Vitamin C Face Serum - Glow Baby Booster Facial Serum - Glycolic Acid Serum For Face - Dark Spot Corrector Anti Aging Brightening - Dermatologist Tested, Fragrance Free, Clean Skin Care Vegan

9.3

8.4

8.0

8

EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml

9

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

10

Bliss Vitamin C + Tri-Peptide Bright Idea Serum – 15% Brightening + Barrier Boost Complex for Radiant, Firm Skin – Anti-Aging Face Serum Boosts Collagen & Elasticity - 1 fl oz

9.3

9.1

8.7

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