10 Best brightening serum for faces of 2025

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Best Choice

1

CeraVe
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

17% Off
Main highlights

Brightening and Hydrating Formula
Formulated with 10% l-ascorbic acid and hyaluronic acid for a radiant complexion.

Best for Dry and Sensitive Skin
Perfect for dry winter months, suitable for sensitive skin.

User-Praised Packaging
Opaque metal tube protects Vitamin C from oxidation.
Key specs
- Formulation:Serum
- Effects:Brighten, hydrate, even tone
- Skin Type:Dry, sensitive, oily
- Vitamin C:10% l-ascorbic acid
- Niacinamide:N/A
9.7

Exceptional

Our Rating

9.5
worth the money

8.9
For Gentle skin

8.7
Aroma
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Value for Money

2

TruSkin Naturals
TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
Main highlights

Brightening and Anti-Aging Benefits
Vitamin C serum brightens skin, reduces dark spots, and minimizes fine lines.

Ideal for Daily Skincare Routine
Perfect for morning and evening use on face, neck, and hands.

Customer Praises Quick Absorption
Users love its smooth application and fast absorption without clogging pores.
9.6

Exceptional

Our Rating

8.9
quality of ingredients

8.7
Aroma

8.7
For Gentle skin
3

Eclat Skincare
Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml
Main highlights

Quick Glow Boost
Utilizes 3-O Ethyl Ascorbic Acid for rapid skin radiance enhancement.

Anti-Aging Power
Ideal for improving firmness, reducing wrinkles, and evening skin tone.

Sensitive Skin Friendly
Praised for being non-irritating and effective on sensitive skin types.
9.5

Excellent

Our Rating

9.3
Sheerness

9.1
worth the money

8.7
For Gentle skin
4

The Ordinary
The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots
Main highlights

Reduces Spots and Hyperpigmentation
This lightweight serum effectively reduces the appearance of spots, hyperpigmentation, dark spots, and acne scars, providing a healthier and more glowing skin tone.

Best for Acne Scars and Uneven Skin Tone
Ideal for individuals looking to fade acne scars, dark spots, and uneven skin tone. Can be mixed with other serums for better layering.

Most Praised Feature - Skin Brightening
Customers frequently praise the product for making their skin look healthier, brighter, and more even-toned, with some noting its effectiveness as a primer.
Key specs
- Formulation:Lightweight Serum
- Effects:Reduces spots, fades scars
- Skin Type:N/A
- Vitamin C:N/A
- Niacinamide:N/A
9.4

Excellent

Our Rating

9.3
Light weight

8.2
Moisturizing

8.0
quality of ingredients
5

Good Molecules
Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face
Main highlights

Hydrating Brightening Formula
Contains beta arbutin and hyaluronic acid to hydrate and brighten skin.

Daily Use for All Skin Types
Ideal for daily use, morning and night, suitable for all skin types.

Smooth and Glowing Skin
Praised for making skin feel smooth and glowing.
9.3

Excellent

Our Rating

9.3
Moisturizing

8.9
worth the money

8.9
Aroma
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6

e.l.f.

e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum, Brightening & Soothing Face Serum, Helps Even Skin Tone, Vegan & Cruelty-Free, 1 fl oz
9.2

Excellent

Our Rating
7

Good Molecules
Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide Serum to Target Dark Spots and Hyperpigmentation - Skin Care for Face
Main highlights

Bright and Balanced Complexion
Refines tone, improves texture, and nourishes skin with powerful ingredients.

Ideal for Hyperpigmentation and Scars
Targets discoloration, sunspots, and scars for a natural glow.

Praised for Fast Results
Consistent use significantly fades dark spots and discoloration.
Key specs
- Formulation:Serum
- Effects:Bright and balanced complexion
- Skin Type:All skin types
- Vitamin C:N/A
- Niacinamide:4%
9.1

Excellent

Our Rating
8

The Ordinary
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
Main highlights

Potent Skin Smoothing Formula
The Ordinary Niacinamide 10% + Zinc 1% reduces blemishes and balances sebum production for clearer skin.

Ideal for Blemish-Prone Skin
Perfect for those with oily or acne-prone skin seeking a smoother complexion.

Highly Praised for Reducing Redness
Customers consistently commend its effectiveness in calming and reducing skin redness.
9.0

Excellent

Our Rating
9

Pacifica
Pacifica Vitamin C Face Serum - Glow Baby Booster Facial Serum - Glycolic Acid Serum For Face - Dark Spot Corrector Anti Aging Brightening - Dermatologist Tested, Fragrance Free, Clean Skin Care Vegan

29% Off
Main highlights

Hydration and Brightness Boost
Concentrated serum enhances skin texture and brightness with vitamin C and glycolic acid.

Versatile Usage
Ideal for use as a standalone or makeup prep, day or night.

Highly Praised Moisturizing Effect
Customers love its moisturizing and brightening impact on dry skin.
Key specs
- Formulation:Serum
- Effects:Hydration, brightness
- Skin Type:All skin types
- Vitamin C:Included
- Niacinamide:N/A
8.9

Very Good

Our Rating

9.3
For Gentle skin

8.4
Fashion

8.0
Aroma
10

BYOMA

BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid, Niacinamide & Ceramides - Hyaluronic Acid Serum For Face, Glowing, Radiant Skin - 1.01 fl. oz
8.8

Very Good

Our Rating

10 Best brightening serum for faces of 2025

1

CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz

9.5

8.9

8.7

How do we rank?

How do we rank?

Analyzing top stores

2

TruSkin Vitamin C Serum For Face – Anti Aging Formula with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Serum – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz

8.9

8.7

8.7

3

Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, & Vit E - Anti Aging and Skin Brightening, Pure Vit C Facial Care 30 ml

9.3

9.1

8.7

4

The Ordinary Alpha Arbutin 2% + Hyaluronic Acid, Brightens Skin and Targets Dark Spots

9.3

8.2

8.0

5

Good Molecules Daily Brightening Serum - Hyaluronic Acid Serum with Beta Arbutin to Target Dark Spots - Brightening and Anti-Aging Skin Care for Face

9.3

8.9

8.9

6

e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum, Brightening & Soothing Face Serum, Helps Even Skin Tone, Vegan & Cruelty-Free, 1 fl oz

7

Good Molecules Discoloration Correcting Serum - Tranexamic Acid and Niacinamide Serum to Target Dark Spots and Hyperpigmentation - Skin Care for Face

8

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz

9

Pacifica Vitamin C Face Serum - Glow Baby Booster Facial Serum - Glycolic Acid Serum For Face - Dark Spot Corrector Anti Aging Brightening - Dermatologist Tested, Fragrance Free, Clean Skin Care Vegan

9.3

8.4

8.0

10

BYOMA Brightening Serum - Barrier Repair Serum - Brightening & Hydrating Face Serum with Hyaluronic Acid, Niacinamide & Ceramides - Hyaluronic Acid Serum For Face, Glowing, Radiant Skin - 1.01 fl. oz

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